• When was the last time you TRULY invested in yourself and/or your business? For many of us the outcome of investment is the same — when we grow personally we thrive professionally and when we grow professionally we thrive personally.

    There are many ways you can invest in yourself and it all starts with owning the fact that we need outside support, guidance and tools to move ourselves towards our end goal (whatever that might be). You can invest in yourself by participating in programs, getting paid to speak or simply committing time to honing your craft. However, I’ve found that we tend to get more value out of the activities that require some monetary and energetic exchange beyond time. I’m sharing this and inviting you to take a quick inventory on what you’re really doing to invest in yourself.

    The importance of investing in yourself becomes evident when you take action and  fully engage in new experiences.  Here are some ways I recently invested in myself and www.writeoncreative.com and how it’s helped move me forward. My intent is to inspire you into action and to encourage you to view investments as a necessary step to success (instead of an expense — although often these investments are tax write-offs).

    Round table at Business Mastery Summit1) I was invited to present The New Marketing & Copywriting Formula for Success at Jane Deuber’s Business Mastery Summit in Monterey, CA. Not only did I have the opportunity to speak and share my expertise, I learned new information (Jane’s system to determine your business archetype and develop your entrepreneurial edge is ground-breaking) and I made some incredible connections with really brilliant people like Jeffrey Van Dyk and John Dulworth). This experience also helped me realize that I need to do more speaking at events and has pushed me to grow in that direction. I especially excited about sharing my NEW marketing model for success (you can learn more about my topic in my online media kit). When was the last time you stepped outside of your comfort zone?

    Elevate Premier Influence2) I attended the Elevate Premier Influence Q3 meeting with Ali Brown and my fellow “Influence” members (L to R: Natasha Donerson, Tysh Mefford, Jennifer Patterson, Shayna Rattler, Ali Brown, me, Rhonda Scharf and Margot Knorr ManciniMargot Knorr Mancini) in Los Angeles, CA. We worked “on” our businesses and I was given some really fantastic feedback on how to streamline systems, improve my offerings and step into my strategic marketing skills and my speaking goals in an even bigger way. Look for changes to my website soon (yes, I know I just revamped it AND I’ve said it before — your website is always a work in progress). Sometimes we are simply too close to our businesses to see what needs to be done. I admit this was the case for me and I’m so grateful to have a gracious coach and fellow participants who push me beyond what I think is possible. When was the last time you were pushed beyond what you thought possible?

    Mastermind3) I attended the Success Summit and had the absolute pleasure of participating in a pre-event mastermind that provided even more insight into my new offerings and clarity on next steps in my business. We rolled up our sleeves and got down to business sharing successes and challenges and helping each other come up with effective solutions.  Plus, I had the extreme pleasure of hearing Joy Chudacoff, Michele DeKinder-Smith, Jennifer Bourn and Cathy Alessandra speak (four of my trusted colleagues). When was the last time you received outside perspective about your business from colleagues whose only agenda is to help you grow?  Or the last time you invested in an event that pushed you to learn and grown?

    It’s important to remember that in order to achieve our goals we need to be surrounded by people who truly support us. Even the most successful entrepreneurs experience challenges. The solution is to align yourself with people who have your best interest at heart, deliver high-level value and understand your growing pains (we all have them). Without this support being in business can be a very lonely journey and without the right support it’s more difficult to reach our goals. What are you going to do to invest in yourself?  

    Take a moment to make a list of events, products or services that will help you move your business forward. Now make a commitment to take action and invest in at least one of them or better yet, commit to a minimum of one activity each quarter and include it in your overall plan for the New Year.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    9 responses to “The Importance of Investing in Yourself and Your Business…”

    1. Lisa
      Great advice and so important to be surrounded by the right people and invest in our growth! Congrats on all your new speaking opportunities – I personally love to get out and speak and do a lot of it

    2. Sue Painter says:

      I’ve always admired you, Lisa, for your willingness to work on yourself and question yourself, and engage in coaching and connection with others. It shows in the success of your business as well as in your spirit.

      • Lisa Manyon says:


        Thanks so much. It does take, time, courage and commitment to make the investments and I believe we get back what we put into things.

        The right connections are KEY to success.

        Write on!~


    3. Mitch Tublin says:

      Good to see you are moving in the direction of your own choosing.

    4. I love that you challenge us to step out of our comfort zones. It’s so easy to hide and play small! Thanks for holding us to a higher standard. 🙂

      • Lisa Manyon says:


        Sometimes it’s easier said than done but I’m a firm believer that people will only invest as much in you as you are willing to invest in yourself. That adds a bit of motivation on many levels.

        Write on!~

        Lisa Manyon

    5. YES! I so agree in the importance of investing in your biz — IF you want it to grow. If you are happy with the way things are and/or a slow shrinkage of your biz, then no need to invest. XO, Katherine.

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