• For many, marketing isn’t fun. When we market we must be clear on what we value and we must be clear about our values. If you’ve ever felt something is “off” when you’re creating your messages you might not be completely clear on your core values and how they must work with your personal mission and your business mission. If that’s the case, know it’s common and it’s a process to get clear on this.

    Often when clients come my way they struggle with this. I’ve found that it’s essential to be absolutely clear about our values, our personal mission and our business mission. They must work together in order for you to be in full alignment with your purpose. From there you can move on to choosing the right clients instead of chasing not so ideal clients (or accepting misbehavior from them).

    Having your values and mission in place helps us get clear on our vision.  I break it down like this:

    • We need to know what matters most to us (values)
    • We need to be clear about what we do in the world personally and professionally (mission)
    • We need to have a big picture perspective on how we want to facilitate change (vision)

    This is true personally and professionally.

    I revisit these three areas at least once a year and have a process that helps me get really clear, identify values and/or reassess values because the can change as we evolve. I’ve included this process in my new program How to Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice. (You can read all the details or click on the icon that says – “click here to get the quick facts to get a synopsis of the program”).

    You can read more about my philosophies via this article in Aspire Magazine Aspire Article – Lisa Manyon. This was the cover story where I named my “Challenge. Solution. Invitation” framework to create marketing messages with integrity. (Hint: when you name your process it may just take on a life of its own. Once I named my formula the mainstream media and exposure followed)

    Your values equal value and here’s another article about how important values are when creating marketing message.  Click here to read.

    I’d love to hear your thoughts so feel free to share your values, mission and vision or ask any questions you might have by posting a comment on my blog here (I’ll answer you personally).  If you’re not yet a member of the Write On Creative Community, claim your complimentary Copywriting Action Plan here.


    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    9 responses to “What do you value?”

    1. Lisa
      I love marketing! and I am clear on my core values and personal mission it feels great!

      • Lisa Manyon says:


        You are clear and it’s fun to watch you work your marketing magic. It really starts to flow when you’re absolutely clear, doesn’t it?

        Write on!~


    2. Amen: focus on what matters! XO, Katherine

      • Lisa Manyon says:


        Yes, too many people are creating for the sake of creating without giving thought to values, mission, vision and more. It’s time to change that.

        Write on!~


    3. Mitch Tublin says:

      Lisa – Looking forward to your upcoming articles in big time publications!

    4. Sue Painter says:

      It’s part of my mission to make sure that marketing BECOMES fun for people, I honestly think it should be or a person won’t continue to do it long term. Clear message is the biggest part of that, and I know you are very able to help people with crafting exactly that.

      • Lisa Manyon says:


        That’s a fabulous mission. I know we share the love of marketing and it still amazes me that more people don’t embrace it. I think once simple, proven systems and exercises are provided, clarity will follow and it will become easier for those who are challenged.

        Write on!~


    5. So easy – focus on what matters, communicate that…
      I love it.

    Leave a Reply

    Your email address will not be published. Required fields are marked *