• GoalsAre you really clear about values, goals and vision? 

    When we evaluate what’s working in our lives and businesses we gain a clarity that helps us live to the fullest.   I firmly believe that we experience whatever comes our way to teach us something.

    I challenge you to evaluate what’s working in your life and what isn’t (in a friendly, let’s make changes to support you kind of way).

    Take some time to think about what you value most. For me, it’s FREEDOM (well there are a lot of other things, too — like love, family, comfort, friendship etc. but if I had to pick one value for the year it’s “freedom”). I think it’s important to be clear about your values, goals and vision. One of the greatest gifts I’ve experienced lately is increased clarity about my mission, vision and BIG goals.

    My personal mission statement is:  I operate with faith, love and integrity to create security, wealth and interdependence. (Note: Wealth doesn’t just mean money to me it’s about abundance and a rich, happy life) .My personal mission statement carries over to my business mission (supporting interdependence).

    I infuse faith, love and integrity into everything I do. I love that my ideal clients are entrepreneurs, authors, coaches, speakers and artists. I am delighted that you’re all wildly different yet have one thing in common — a really BIG mission to make a difference in the world. I’m honored to help you articulate that in a way that resonates with your ideal clients in a way that doesn’t feel salesy, icky or pushy.

    What is your personal mission statement? Your  business mission statement? Are they interdependent? Do they work together to move you towards your BIG vision?

    My big vision is to change the trajectory of marketing and advertising and copywriting forever by shifting the focus from pain point manipulation to focusing on fashion points and painting a picture of possibility rather than focusing on lack. My mission is to give you (women) a voice to turn your ideas into something that matters. I do all of this by reverse engineering your most powerful Solutions into profitable revenue streams and teaching you to create marketing messages with Integrity based on your values.

    ClaritySpeaking of strategy… there’s a theme that keeps repeating itseslf when it comes to web strategy and results.

    Here’s what I mean. During three interesting and FUN experiences with three wildly different women :

    • A  Quick Start Strategy Session
    • A  Manyon Marketing Web Makeover
    • A 5 Page Web Copy Package strategy session

    Each of these ladies have their big mission and vision dialed in but they didn’t know how to tie it all together to create the right messaging (copy) to connect with their prime prospects and entice them to become paying customers/clients.  I helped each of them gain clarirty to craft messages that not only speak to the biggest challenges of their intended audience but also supports the ultimate goal to be of service and profit online.

    After each of these sessions the women had laser clarity about direction, homework to move forward, clarity to make sure everything they are doing is interdependent and they had also given me the gift of seeing my gift to truly make a difference.   This gave me greater clarity about my goals for the year. AND the more specific you are with goals, the more likely you are to achieve them.

    When I set my goals I kept my value word “FREEDOM” in mind, considered my personal mission and business mission as well as my BIG vision and I realized in order to help more women, I also have to limit the number of people I serve (this may sound counter intuitive but it’s not. It’s about being clear, setting boundaries and knowing what is best for everyone involved).

    When you’r ready to play together, explore your options for web content and strategy here.

    Until we work together and even if we already have, I invite you to grab your favorite notebook and a juicy pen and take some time to think about and ink out

    • Your values (it’s likely time to revisit them)
    • Your personal mission
    • Your business mission
    • Your vision
    • Your specific goals.

    Happy planning.  It’s might be helpful to revisit your Copywriting Action Plan, too. 


    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    16 responses to “Getting Really Clear About Your Values, Goals and Vision”

    1. Hi Lisa,

      This is a great reminder to me about vision statements. I did some work on my goals last week, but adding in the vision statements is definitely going to add to the strength of my goals and commitment to them.

      I’ve missed reading your posts! Glad to be back.



      • Lisa Manyon says:


        So great to see you here. I love your new site. Congrats on everything that is unfolding for you personally and professionally. After all, they are interdependent. 🙂 I look forward to hearing about your vision.

        Write on!~

        Lisa Manyon

    2. Lisa,

      This is a great read! I like the one part about “your value word for the year”. Wondering how you came up with your word “FREEDOM”. I need to think of my value word… I recommend business owners have a mission and vision. I am with you on this thought process.

      Elevating with you,


      • Lisa Manyon says:

        Hi Debbie,

        Thanks so much. Regarding the word “freedom” — it just feels right for me and encompasses everything I want in my life. Of course, I have many other values and at the same time I’ve created a mobile business model so I can work, live and play anywhere in world. I hope that helps.

        Write on!~


    3. Wendie Kause says:

      Lisa, I wanted to thank you for your inspiring words. I am pleased to have the opportunity to benefit from your wisdom. I am soo excited about this chance to live my own dream and in turn help people with my particular flavor of talent. In a nutshell, like you with words, I can bring out the best potential in my clients with organization, inspiration, motivation and accountability. I am building my Online reputation as well as getting the word out that I am available for all. In that process, my past Team from Idavend have been giving me wonderful recommendations both on linked in and Facebook and I am truly moved by their comments…it is giving me even more confidence that I have made the right choice to share my talent in more than one venue!

      I look forward to continuing to be inspired by your words. And in the near future would like your assistance in creating my own Web page. As I did this whole change on a “leap of faith” I am hoping that FB and Linked in as well as my reputation in the community will get the ball rolling. I am still waiting for my business license…but the moment it hits my door…I am hitting the streets to reacquaint myself with all my past clients. I cant wait and am chomping at the bit to GO Go Go!

      Thanks again for your inspiration…. I would very much like an opportunity to meet with you soon. You referenced that you have been sick.. I hope this finds you feeling better and back up to 100% soon.

    4. Lynn White says:

      Hi Lisa,

      This post came right on time for me. I focus on my business so much and those goals, that I don’t take the time to really focus on my personal goals. I need to decide what my value word will be.


      • Lisa Manyon says:

        Hi Lynn,

        It’s fun to have a value word that can remind us of what we truly want. Otherwise, it’s easy to let our business responsibilities take over leaving little time for personal growth and satisfaction. I’d love to learn more when you decide upon your “word.”

        Write on!~


    5. Lisa – I spent quite a bit of time in this arena in the beginning of 2011 – really looking at my mission, vision, and values … and double-checking that I the path I was on was in alignment with them. There are some areas I had to course correct of course 🙂 I gained so much clarity by going through these exercises on my own, that I continue to revisit these every six months or so!

      • Lisa Manyon says:


        I think revisiting this process regularly is brilliant and necessary. Course correction is common with entrepreneurs. Especially those of us with an over-abundance of ideas and creativity. Sometimes there are too many ideas to implement and some of them could detract us from our true mission.

        Write on!~


    6. Mitch Tublin says:

      There is a full lesson in the words you have shared in each of the areas you reference. Hopefully everyone appreciates your great example.

    7. Love love love this Lisa
      Reading this post cements in my mind how important your business mission “to give women a voice to turn ideas into something that matters” is to you. and I love that you use the term “infuse” for how you work – magic!

    8. Trudy Scott says:

      Great post! I love this: I am delighted that you’re all wildly different yet have one thing in common — a really BIG mission to make a difference in the world. So true!

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