The purpose of your Copywriting Action Plan is to get clear on how to best connect with your ideal clients and identify the marketing materials you’ll need to do that.

You’ll need a content and messaging strategy for your online marketing and offline marketing efforts as well as your advertising including traditional media if that’s part of your mix (think radio scripts, billboard slogans, signage, television scripts). Here’s a bit more about the difference between marketing and advertising.

Although marketing and advertising channels change, there are two things that remain consistent.

In order to succeed, your business must have

  1. A clear marketing message
  2. A marketing plan and strategy (this can include advertising and should to be comprehensive)

That’s why it’s important to create a Copywriting Action Plan (a list of everything you need to write to support your plan and strategy) as well as a Content Strategy Plan (a plan that outlines your strategy and where your marketing and advertising messages will appear).

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Here’s a list of some online marketing items you may need or want to add to your current list of projects to update your Copywriting Action Plan.

Consider all that apply to your current or future efforts.


  • Downloadable special reports to educate and build relationships with your ideal clients
  • Landing Pages
  • Rewrites of current web content that isn’t getting the results you’d hoped for
  • Sales Letters
  • Squeeze Pages
  • Website copy
  • Bios (including speaker bios)

Internet Marketing Support Materials:

  • Articles for article marketing
  • Affiliate Program Plans
  • Email Support
  • Autoresponders
  • Blog Postings for your blog or guest posts
  • Email promotions
  • Ezine or Electronic Newsletter Content
  • Press Releases
  • Video Scrips

As you can see there are many options for you to consider when creating copy (and we haven’t even touched on your offline efforts — if you haven’t created your Copywriting Action Plan yet, go here to get started).

The content you need to create hinges on your plan and strategy and that’s exactly why you need a Content Strategy Plan (often referred to as an Internet Marketing Editorial Calendar).

Your Content Strategy Plan helps you determine what you’re going to share with and promote to your community throughout the year and then breaks it down into monthly themes that are the basis of your marketing messages including articles, blog posts, videos and even potential promotional ideas including PR angles. Once you’ve created your Copywriting Action Plan, it’s time to review current and future messaging and create your Content Strategy Plan.

Your Content Strategy Plan will ultimately help you be more productive, save time and increase your income.

It can help you

  • Have a clear plan for the next 90 days to 12 months so you don’t have to do the last minute scramble to prepare your ezine, video, blog, articles or other marketing messages
  • Develop your yearly marketing theme so everything you do supports your big vision and revenue goals
  • Create outlines and topics for your monthly marketing — especially your ezine and social media topics so there is no more guesswork (this applies to special promotions and sales, too)
  • Get fresh perspective to move you forward quickly and succinctly
  • Plug and play your content with a clear plan to achieve your goals
  • Own a plan that is all YOURS with foundation in place to move forward and the flexibility to revise as needed
  • Enjoy peace of mind because you are ahead of the game and ready move forward in your business

Developing your Content Strategy Plan is essential to getting better results.

I’ve been told by my clients that the Content Strategy Plan introduced them to advance cross-sell and up-sell strategies to increase income (who doesn’t love that?) Once you’ve become a preferred client of Write On Creative, you are eligible to work directly with me to create your Content Strategy Plan.

What’s your plan? How’s it working for you? Comment here.

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.™" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. She’s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog.