Success or failureMany years ago I attended Ali Brown’s “Shine” event in Dallas, Texas. The theme was Reinvention.

Is reinvention a good idea or do people just give up too easily?

Honestly, I sometimes think the term “reinvention” is thrown around a little too lightly. I get that change is necessary for growth and success. Change is truly the only constant in life. I embrace it, I’ve learned to. At the same time something about “reinvention” doesn’t sit right with me. I think it’s because many people use reinvention as an excuse to give up and move on to something else (often perceived as something easier). It reminds me of something I often tell clients “just because you can do something, doesn’t mean you should.”

Reinvention -- a cop out or necessary? #branding #marketing #strategy Click To Tweet

We’re all faced with so many choices and opportunities. As freelancers and entrepreneurs it’s easy to chase after the next “bright shiny object”. It’s also easy to veer off our intended path because there are so many opportunities. I know I’ve done it and had to course correct a time or two.

On day one of Shine, Ali Brown shared key elements you must embrace to reinvent. I think everyone should consider this when they consider where they want to be (personally and professionally).  First, Ali was really clear that you cannot have reinvention without change. That may seem simple and at the same time how often do we resist change even when we know it’s necessary?

To reinvent you need to, be ready, be able and be willing to make the changes necessary to reach your ultimate goal. The theme of reinvention reminds me of one of my favorite quotes “Never resist a temporary inconvenience if it results in a permanent improvement.” I’m not sure who originally said this or I would give credit where credit is due. I will say this – the concept has kept me moving forward even when times got really tough.

When you’re considering reinventing, you might consider that small shifts make big impact and you can EVOLVE instead. The same can be said for re-branding. Here’s another blog post with some food for thought.

Jane Wurwand delivered an impressive keynote at the Shine event.  She emphasized staying on course, pushing through when things get difficult and keeping your eye on the end goal even if you don’t know how “the bit in the middle” is going to work out. She said “Saying ‘no’ lets us choose our YESES.” That really resonated with me (her entire presentation was spot on and so refreshing). Her suggestion to stay the course reminds me of questions I often get about branding. Click here to read “How long does it take to brand a business.”

What do you need to let go of to make more room for what really serves you (both personally and professionally)?

I’d love to hear from you here and I’ll be thinking about this, too. Meanwhile, feel free to grab your FREE Copywriting Action Plan here and discover how to create marketing messages with integrity by focusing on PASSION points instead of poking at pain points