• Ideal customersSocial proof and engagement are the name of the game when it comes to building relationships online. The “know, like and trust factor” are vital when clients are determining whether or not they will do business with you. Audio and video effective in connecting with your prime prospects to build relationships and convert them to payming customers/clients.

    In general people are getting tired of hyped up sales tactics. They crave genuine connections and relationships with the people they choose to do business with.  It now takes an average of 7 impressions for your marketing message to stick (and it could be even more by the time you read this). This means it’s even more important than ever to be consistent and to deliver your message via the various marketing vehicles available. Your message must resonate with your ideal clients and each of them may respond differently depending on the medium you use. Placement is important and drives strategy.

    This means delivering the same message in different ways such as email, social media posts, direct mail, web copy and video and audio messages, is vital to marketing success.

    Incorporating video and audio in sales letters and other marketing materials creates a demand for copywriting to support radio, podcasting, television and viral video efforts.  This means you’ll need to craft your copy carefully and take into consideration how your ideal clients will receive, respond and digest your information. In short, there must be a cohesive strategy for all your messaging and that may vary depending on your marketing methods.
    Although audio and video are not new to the marketing mix, the demand for quality and thoughtful messages is increasing rapidly. The random home videos and inconsistent messages we’ve seen to date will be replaced by savvy marketers with well-written and well-produced communications that more appropriately support serious brands and brand loyalty. Because clients are more demanding and discerning it means your marketing message needs to meet them where they are. With this change comes the need for strategic viral media campaigns and professional production guidance.
    Clever copy helps position your businesses more professionally and this means you must carefully plan your copywriting and outlines for radio scripts, podcasts, audio broadcasts, viral videos, television ads, infomercials and interviews.  This includes strategic planning for all mediums including interview techniques which are becoming an increasingly popular venue. Crafting leading questions to shape your message in this arena is vital.

    It’s time to pay close attention to how your business is being represented. The most progressive businesses insist upon carefully thought out plans, production, copy and partners to execute all of their marketing efforts.

    Do you have a plan and are you being consistent with your message?

    Is your message crafted appropriately for each medium you use?

    Are audio and video a regular part of your mix to build relationships with your ideal clients?

    Share your thoughts. I’d love to hear what’s working for you?

    Get more tips to improve your marketing messages by claiming your complimentary Copywriting Action Plan here.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    11 responses to “Build Solid Relationship with Audio and Video to Truly Connect With Your Ideal Clients”

    1. […] This post was mentioned on Twitter by Writing Cash, Writing Cash. Writing Cash said: Write On ~ Creative Writing Services » Blog Archive » Build Solid …: Build Solid Relationship with Audio and V… http://bit.ly/e0iJ5F […]

    2. With all the amazing technology available to us these days, it makes marketing so much fun!

      As an artist I love playing around with video, audio, written word, photos and good old fashioned face to face!

    3. I love your message of keeping it real! Entrepreneurs really need to take note of what you are saying. I think they often are skimming the surface and not getting connected to their gift and so they can’t convey to their social network their brilliance.
      .-= Joanna Garzilli´s last blog ..Psychic Advice for Zac Efron and Vanessa Hugdens Split =-.

    4. Kiyla Fenell says:

      For those of us that lack your superhero copywriting skills…video and audio provide power for us to deliver our message with our personality. I enjoy video and it is so easy for me to do. Great article. Thanks!
      Kiyla Fenell

    5. Sue Painter says:

      Sometimes it is hard to think about all the various ways we should strive to give the same message. Good points, Lisa!
      Sue Painter

    6. Hi Lisa, I’m with you on audio and video. Professional help with planning and copywriting are becoming very important if one wants to stand out from the crowd. I think uniqueness is also a big part of the equation and you would certainly be of help to a person bring that out!

    7. Mitch Tublin says:

      Excellent areas covered in your article. The hit them over and over on the head methods of marketing still continue and we are all so tired of it, you are so right. People who sell and people who buy are all – people. We all want to be respecting and feel we have a real relationship with the person, the brand, whatever we are buying – we want to feel the love. Thanks for writing,
      .-= Mitch Tublin´s last blog ..Accountability and Time Management for Your Business is Like a Commuter Train Where All You Care About is their Accountability and Time Management =-.

    8. Lisa Manyon says:


      Yes, we have a vast marketing palette to play with . It is FUN and I love what you are doing with video.

      Write on!~


    9. Lisa Manyon says:


      You are so right and that’s exactly when they need your book and your guidance. Thank you for sharing your gifts.

      Write on!~


    10. Lisa Manyon says:


      You are doing a fabulous job with video. It’s a powerful way to connect and build relationship online. KUDOS.

      Write on!~


    11. Lisa Manyon says:


      You are RIGHT ON! It’s all about the relationship and TRULY connecting.

      Write on!~


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