An overall change in social focus and consciousness supports authenticity in all aspects of business. Think about this for a moment. How do you like to be treated by people you do business with? Doesn’t it make sense to extend that same courtesy? Now incorporate general decency and ethics into the mix and you’re starting to build solid relationships.
This problem happens for a couple of reasons:
Let me ask you an important question. You wouldn’t have your secretary or virtual assistant close your biggest deal of the year just because he or she was available to talk on the phone would you? Never! So why would you outsource one of the most powerful pieces of communication you have to your target market, your copy, to someone with very little experience and who devalues what they do and therefore what you do so much that $5 an hour is an appropriate fee?
Take a moment to review your marketing messages.
Do they represent you and your business appropriately?
Have you found the right copywriting to support you, your business goals and ultimately your message?
Would you like a resource to help? Claim your Copywriting Action Plan here.