• The core of your online presence is your website. Ensuring that your site is really working for you, meaning it engages, informs, develops relationships, flows well and promotes action, is vital to your online marketing success.

    Is your website a passive, pretty placeholder or worse yet ugly and useless?
    This question may seem harsh and at the same time it’s so important to really think of your website as a money engine for your business (you do have a website because you hope to get more business, right?). In order for that to happen, you must have several elements in place.
    One of the biggest mistakes I see online marketers making is not really thinking about their overall web flow and strategy.
    So, take a moment and ask yourself three questions.
    1. Why do I have a website? (I.e. what is my ultimate goal?)
    2. What do I hope to achieve when people visit my site?
    3. Is my website doing what I hoped it would do?
    Often people understand that a website is a vital marketing tool and at the same time, they fail to utilize this tool to the fullest. If you’re not getting the results you had hoped for from your website, chances are you’re missing one of five vital elements.

    Truly successful websites engage, inform, develop relationships, flow well and promote action. They are irresistible.
    If your website is a passive, pretty placeholder chances are it looks good but doesn’t really get any action. (Note: Some designers will sway you towards designs that appease their artistic talents but the design doesn’t support flow or results/sales.)
    If your website is ugly and useless chances are it’s cluttered with too much information, the design is not appealing and people are confused when they visit so they do nothing. (Note: This generally means your site lacks overall strategy as well as individual page strategy and this can be the case for passive, pretty placeholder sites, too.)

    Here are some signs that your site is working for you (and 5 vital elements to successful websites).

    Your website must:

    • Engage: This means people can interact (perhaps via your blog). Your information is clearly stated so potential customers can find what they are looking for easily.
    • Inform: This means you provide information that is useful to visitors (this could be resources, links to your blog, or details on how your products and services work.).
    • Develops relationships: This means people begin to get a sense of what you can offer them (including your “free taste” or possibly video/audio messages to connect – again, depends on your strategy.).
    • Flow well: This means there is a logical, proven flow for your content (people can find your “free stuff” easily and they can find information for various services or products easily).
    • Promote action: This means you invite visitors to do something that engages, informs and develops your relationship (offering a “free taste” and inviting them to take the next logical step to do business with you which results in sales.).

    If all of these elements are in place and you’re still not getting results it usually because of one or two things or a combination of both.

    1. Your copy is not connecting with your ideal clients in a way they are responsive to (it’s not irresistible).
    2. You’re approaching your website with an attitude of “if I build they will come” with no strategy in place to regularly drive traffic to your website.
    You can ensure your website is really working for you by having a clear strategy, incorporating the 5 key elements of successful websites, improving your copy (making it irresistible) and regularly marketing your website. Often it only takes minor adjustments toΒ get major results.Β Consider a Manyon Marketing Web Makeover when you’re ready to revamp your web copy and strategy.Β 
    You can also get free marketing and strategy tips when you claim your Copywriting Action Plan here.

     

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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    46 responses to “5 Elements Your Website Must Have To Build Relationships, Be Irresistible and Increase Sales”

    1. Sue Painter says:

      I just love the way you always give rock-solid information. It’s sometimes hard to realize that you write the website for the CLIENT rather than for yourself. πŸ™‚ Great article, Lisa.

      Sue Painter

    2. Lisa Manyon says:

      Hi Sue,

      Thanks so much. Yes, it’s a shift for many but one that will increase the effectiveness and that’s the point…I think. πŸ˜‰

      Write on!~

      Lisa

    3. Lisa
      Very nice summary – it was good to go through each step and see what I have and what I need. I know I really need more interaction and you’ve prompted me to think about adding some more audio – perhaps in the form of short clips of some of my talks – maybe even some video… so thanks!
      Trudy

    4. Lisa Manyon says:

      Hi Trudy,

      Yes, audio and video really help to build relationships. I’m glad you’re inspired.

      Write on!~

      Lisa

    5. Ellen Martin says:

      Hi Lisa,

      Over the last couple of years I have taken a very hands off approach to my website. I knew that it needed attention, but became very overwhelmed when attempting to work on it.

      The information you shared in this post is a very helpful resource to begin looking at my site more strategically. It also helps that I signed up for the Manyon Makeover πŸ™‚ No more overwhelm!

      Thanks for sharing!

      Ellen

      • Lisa Manyon says:

        Hi Ellen,

        Thanks so much for your feedback. I was absolutely delighted to help you with your Manyon Marketing Web Makeover and you’ll have our recording and your action items very soon. You’ve got a great platform to build from and I’m proud to know you. LOVE that fact that you’ve achieved Celebrity Organizer status — your appearance on Dr Oz was excellent and I’m so impressed with the magic you work for entrepreneurs.

        Write on!~

        Lisa

    6. Lisa,
      Thank you for the great information. I will soon be developing a website for the doctors going through my program. Glad to have seen this resource before spending a ton of money on something that doesn’t work.
      Dr. Robert Fenell

    7. Kiyla Fenell says:

      Great resource to use for auditing our website. Thank you for your valuable expert tips. I have a friend that is currently using your services. She is excited to use all of the suggestions you gave her.
      Kiyla

    8. You’re the pro Lisa!
      Every time I read one of your articles I am reminded of the obvious (but often overlooked) things that can really boost business.
      Thank you for this very clear and powerful reminder of what I need to do to make my website amazing!!

    9. Lisa Manyon says:

      Hi Dr. Fenell,

      I’m glad this is useful. There are many other articles on the blog about content, too. It’s always a great idea to start out the right way. Saves time, money and energy.

      Write on!~

      Lisa

    10. Lisa Manyon says:

      Kiyla,

      Thanks for your feedback. I am blessed to work with the coolest people ever.

      Write on!~

      Lisa

    11. Lisa Manyon says:

      Laura,

      You are so welcome. As always, glad to be of service.

      You are doing amazing things and such an inspiration.

      Write on!~

      Lisa

    12. Great information, Lisa! ? Katherine

    13. Great summary. I’m going to print this off and walk through it step-by-step and compare it to my site. I may be calling you….

    14. Lisa Manyon says:

      Hi Debbie,

      I’m glad it’s helpful and I’m here when you need me. I’m still doing the special deal on Manyon Marketing Web Makeovers, too (7 page review for the small investment of 1 page). πŸ™‚

      Write on!~

      Lisa

    15. Lisa Manyon says:

      Hello Kinet,

      It sounds as though you have a site that combines your blog and website ( a common practice now and very smart because of RSS leverage). If your topic is engaging and provides value and no fluff, length shouldn’t be an issue.

      Write on!~

      Lisa

    16. Lisa Manyon says:

      Glad you found it helpful. πŸ™‚

      Write on!~

      Lisa

    17. Lisa Manyon says:

      Thanks for your feedback. Yes, I’ve found that being straightforward is the best way to go and experience helps ensure that tips and techniques are proven. πŸ™‚

      Write on!~

      Lisa

    18. Lisa,
      Thank you for the helpful tips and good information, as usual!
      I just launched a new website and hopefully covered everything,
      but you gave me good things to think about. It’s a process!
      Linda

    19. Lisa Manyon says:

      Hi Linda,

      It is a process and always a great idea to have a team that can work together. When your web designer understands relationship based Internet marketing it really helps them work nicely with your copywriter to create content and flow that gets better results.

      Ultimately your website will always evolve as your business does. That’s the beauty of being an entrepreneur. Never a dull moment, right?

      Write on!~

      Lisa

    20. Jenny Fenig says:

      Such solid, clear information, Lisa. Thank you for telling it like it is. Makes me even more excited to begin working with you next week!

      Much love,
      Jenny

    21. Lisa Manyon says:

      Hi Jenny,

      I’m excited to connect, too. AND, I really appreciate your feedback. Being clear on web strategy and setting sites up to build relationships, get clients and make money is what it’s all about. πŸ™‚

      Write on!~

      Lisa

    22. Terri Cook says:

      As ususal Lisa you are fabulous!!! Great stuff!!! Thanks

      Cheers

      Terri

    23. Thanks for the fabulous, comprehensive information – I am about to develop my third website – Living Leaders – and this gives me a great audit tool to check in against before I spend my valuable $$.

      One of my current sites is more a less a brochure http://www.leadingvalue.net and doesn’t flow well or encourage anyone to take action – but we all started somewhere!
      Great stuff

      Heidi Alexandra Pollard
      The Living Leaders Advocate

      • Lisa Manyon says:

        Heidi,

        When I first started out, my website was pure flash with no opt in or breadcrumbs to build relationships– all pretty no splash = no cash. So, I’ve learned to adapt and evolve as needed. I was able to keep a lovely look that’s consistent with my brand, interface my blog and now it’s working like a charm.

        We all have to start somewhere and the key is starting. πŸ™‚

        Write on!~

        Lisa

    24. Anita G. Wheeler says:

      Lisa,

      YOU are the PRO. I am always so thrilled to read your blogs, because I always walk away with great insights and information. I love your reminder that developing a website is a “process” I am in the “process” again and I am allowing it to unfold and not panic.

      Thanks for the post and I look forward to working with you!

      Anita

      Anita
      xoxoxo

      • Lisa Manyon says:

        Hi Anita,

        You are so welcome and than you for the kind words. I do love what I do and I’m so blessed to have people like you in my life. πŸ™‚ Yes, your website is a process. It has to evolve with you as you evolve in your business. I think may people overlook this and fail to embrace the concept.

        You’re on the right track and I cannot wait to see your new site when you’re done.

        Write on!~

        Lisa

    25. What a fantastic ‘check list’ Lisa. Thanks to you, MPC, Christine and the other members of our tribe it’s good to know I have most of these things in place. I also know where I need improvement (the ‘irresitable’ copy!) and will work on that. Thanks again for your generous help.
      Lynn

    26. Lisa Manyon says:

      Hi Lynn,

      You are welcome. Yes, websites are an ongoing process and I recommend a quarterly audit of all content to make sure it’s still up to date with your vision. πŸ™‚

      Write on!~

      Lisa

    27. Mitch Tublin says:

      Lisa,
      Thank you once again for providing such valuable information in a really easy to understand format. The perfect checklist for a website.
      .-= Mitch Tublin´s last blog ..Entrepreneurs Find Inspiration From Sports =-.

    28. As always, Lisa, great information!

    29. Lisa Manyon says:

      Mitch and Terry,

      You are welcome. I’m always happy to help. My hope is to deliver valuable information that you can apply right to your business right away.

      Write on!~

      Lisa

    30. Christine says:

      Valuable information as always Lisa! Thank you for sharing the 5 key elements and the reminder that it’s not all about “pretty”. I look forward to your next post.
      .-= Christine´s last blog ..Blog Link Exchange | Link Exchange SEO =-.

      • Lisa Manyon says:

        Christine,

        You are so welcome. Your posts are always appreciated as well. And now with the new ComLuv plug in, people can easily access you when you poste here, too. I love the collaborative nature of this plug in. πŸ™‚

        Write on!~

        Lisa

    31. Phil Dyer says:

      Lisa – Your information is always so valuable AND immediately actionable!

      Truly fantastic…

      I am totally going to pick up that plug-in as well.

      Thanks!

      Phil
      .-= Phil Dyer´s last blog ..Enter the Entrepreneurial β€œNo Fear” Zone… =-.

    32. Lisa Manyon says:

      Hi Phil,

      I appreciate the feedback. Yes, the plug in is cool, too. πŸ™‚

      Write on!~

      Lisa

    33. Thanks, Lisa, for addressing this topic in a clear and concise way. Now I know why you wanted me to read it :). I’m so glad to have your help with our website!

    34. Lisa,
      What a FANTASTIC blueprint for a website that gets results! I am going to use this as a step-by-step checklist to make sure my website is set up as effectively as possible! Thank goodness I also have you to help me get my copy into shape! πŸ™‚
      Jessica

      http://www.jessicaeavesmathews.com
      .-= Jessica Eaves Mathews´s last blog ..Thank you Sir, May I Have Another? =-.

    35. Lisa Manyon says:

      Hi Deborah,

      You are so welcome. AND, you are appreciated. It’s really important to me that the projects I am involved in WORK for the clients I’m blessed to assist.

      Write on!~

      Lisa

    36. Renee says:

      Hi Lisa,

      Really useful advice, since I am just about there with my new website. I will be in touch soon to work together on it.

      Best,
      RenΓ©e

    37. Great article, Lisa! I’m going to have to take a second look at mine and make sure it id following these principles!

    38. Lisa Manyon says:

      Jessica,

      Thanks so much for your feedback. I am glad this helped and honored to work with you. πŸ™‚

      Write on!~

      Lisa

    39. Lisa Manyon says:

      Renee,

      I am here when you need me. I’ve found that websites are a never ending process and there are always ways to improve. πŸ™‚

      That’s what makes my work so much fun.

      Write on!~

      Lisa

    40. Lisa Manyon says:

      Hi Patricia,

      This is a great guideline and, of course, I’m always happy to assist.

      Write on!~

      Lisa

    41. WOW! Fantastic insight as always! Thanks for being consistent with your generosity in sharing your wisdom!

      • Lisa Manyon says:

        Jennifer,

        You are welcome. I’ve very passionate about helping people realize how to effectively connect with ideal clients via the Internet and specifically their websites. If it’s not building relationships, getting clients and making money, it’s pretty much a waste of time.

        Write on!~

        Lisa

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