Press releases aren’t just for the media anymore. In this Manyonpressrelease Marketing Makeover you’ll discover how press releases can help your marketing mix.

  • Do you regularly share your gifts with the world?
  • Are you leveraging your talents to gain credibility?
  • Do you know that you can get more clients and make it easier for customers to find you online with a press release marketing strategy?

Watch this quick video and be sure to share your press release success stories below the video (you can improve your press release marketing in under a minute…).

If you haven’t already, it’s time for you to start your press release marketing strategy.

While it’s true that press releases should be a vital part of your marketing efforts there’s a specific formula you must follow. You can apply some of the various copywriting techniques I’ve shared in previous Manyon Marketing Makeover but press releases should not be too salesy or they’ll quickly find their way into the round filing systems (otherwise known as the garbage can in the offline world) or worse yet, if done incorrectly you’ll be considered a press release SPAMMER.

Have you already incorporated press release marketing into your marketing mix? If so, share your success stories here or feel free to ask questions if you’re not sure how to get started (just post a comment and I’ll respond) or incorporate them into your mix?

Oh, and be sure to take the Write On Creative Press Release Producer for spin today — it’s on me — just make sure you know the proper formatting and you have a press release marketing strategy before you get started… Press Release Producer

Lisa Manyon is "The Business Marketing Architect," a content strategist for mission-driven entrepreneurs. She's the creator of the values-based "Challenge. Solution. Invitation.โ„ข" communication framework to create marketing messages with integrity by focusing on PASSION points (as seen in Inc. Magazine). She specializes in reverse engineering your most powerful solutions into profitable revenue streams. She offers coaching, consulting, copywriting training, and strategies to effectively market your business. Her content strategy plans are known to produce million-dollar results. Sheโ€™s a #1 international bestselling author and award-winning speaker available to teach, train, and transform your audience with interactive Business Breakthrough Boutiques. She offers business-building resources on her award-winning blog.