• shefactorOne of my greatest passions is helping you get the publicity you deserve. If you know anything about you’ll know that I’m one of the few people who really loves to write press releases and create strategies so they really work of you.

    Here’s a quick video from Lorrie’s She Factor Marketing to Women live event. I had the honor to be featured as the Press Release Case Study. One quick note: Although I have personally incorporated Internet publicity tips into my marketing mix to get publicity and promote myself, your press releases should not sound “promotional” or be written in a pitchy way. Click here for press release writing basics.

    Do you have any pressing questions about press releases and Internet publicity strategies? If so, ask here and I’ll answer.


    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    17 responses to “Press Release & Internet Publicity Strategies Case Study”

    1. Sue Painter says:

      I always love your information, Lisa. Great job on the press release angle for your copywriting biz.
      Sue Painter

    2. Lisa you make me smile!
      It is so exciting to think of all the creative strategies we can come up with for promoting ourselves and creating buzz around our business.
      Your writing skills are being put to excellent use by helping entrepreneurs connect their message with the world!

    3. Lisa Manyon says:

      Hi Sue,

      Thanks so much. Yes, it is a fun angle. And, the coolest part is that most people don’t like to write them — let alone put the strategies in place. It’s a a nice niche. 🙂

      Write on!~


    4. Lisa Manyon says:


      Always glad to share smiles. Yes, the creativity is the part that really fires me up. It’s like finding the missing piece of a puzzle and helping others illuminate the gifts that really make them shine. It’s all about sharing gifts with the world so we can make a difference and help more people. 🙂

      I appreciate your support.

      Write on!~


    5. I’m IN!! Love you BOTH!! Looking forward to it — congratulations on all your many successes, Lady! Blossom On! 😉
      Katherine. ?
      Life Blossoming Systems

    6. Thanks for sharing your creativity Lisa. May I share your article (with acknowledgement) with my Not for Profit PR group?

    7. Lisa Manyon says:

      Hi Heidi,

      Absolutely, share away. 🙂 Thanks for asking and let me know if there is anything else I can do to help. Non Profits have A LOT of advantages when it comes to marketing, advertising and PR.

      Write on!~


    8. I always look forward to your content Lisa. I already signed up for the call and will be encouraging others to sign up as well. Thanks for sharing : )

    9. Lisa Manyon says:

      Hi Christine,

      Thanks so much. Call with Lorrie are a BLAST — great energy and great content.

      Your support is appreciated.

      Write on!~


    10. Awesome, Lisa! I just love the way you can find a new angle for making things newsworthy! ?
      Life Blossoming Systems

    11. Thanks Lisa I will send a copy to you for your records
      Heidi Alexandra

    12. Hi Lisa, you really are brilliant! I definitely know where I am heading when it’s time for my press release package!
      Lynn Moore

    13. trudy says:

      Lisa – I love your story – really good job. And congrats for being featured at Lorrie’s workshop. This class sounds fabulous and I’m about to signup – – looking forward to it and will be calling on you for my book press release….

    14. Mitch Tublin says:

      Lisa, Thank you for providing good pointers to everyone once again.
      You are always on the mark with actionable tips and strategies. Mitch

    15. Lisa Manyon says:


      Yes, Lorrie always delivers top-notch products, programs and mentoring. She is a dear friend and talented woman. 🙂

      You won’t be disappointed and I’m happy to support you when you are ready.

      Write on!~


    16. Lisa Manyon says:


      I believe it’s important to deliver value and action items. Plus, I’ve seen firsthand how much mileage you can get with press releases both online and offline.

      Write on!~


    17. Lisa Manyon says:


      I look forward to supporting you and I smell a press release for your book. 🙂

      Write on!~


    Leave a Reply

    Your email address will not be published. Required fields are marked *