• Article marketingArticle Marketing is here to stay. In fact, it’s one of the quickest ways to gain notoriety on the web, get picked up in various publications, increase eZine (electronic newsletter) subscriptions and boost the “I’ve heard about you somewhere” factor.

    When looking for no cost and low cost ways to market your business both online and offline, article marketing should be part of your mix. I challenge you to take it a step further and create an overall content strategy. Here’s what I mean by that. Often entrepreneurs will put together a basic marketing plan. Of course, this is better than no plan and at the same time really focusing on your content strategy can help you create content that helps you reach your goals more quickly.

    Your content strategy starts with your copy (the written part of any marketing material). Copy truly is the secret to sales success. Plus, the basic copywriting formulas can be applied to article marketing and your overall content strategy for the entire year.

    If you are not currently including article marketing in your plan, here are two quick tips and techniques to get you started and make the most of article marketing.

    1) Leverage your expertise via online article marketing by sharing “how to” articles that showcase your talents and passion. Article marketing is an effective way to share your knowledge and gain free exposure for your business. Simply write your article, create a signature block with a link to your URL and submit your article to online article marketing distribution sites.
    2) Visit your favorite article marketing site to connect with likeminded experts. Search for a topic of interest and read one article. Follow the website link in the signature block to learn more about the author. Not only can you incorporate article marketing into your plan to get more exposure, you can also connect with other experts to help build your business.

    Once you’ve written, proofed and submitted your articles, the web begins working for you. On many of the Internet article marketing sites, you can review article statistics on and see how many people are accessing your valuable information. Believe it or not, even the presence of one article in the world of online article marketing can help make you a difference. Of course, the more articles you submit, the more web traffic and exposure you’ll receive.

    If you’re curious about how article marketing can help you but don’t have time to investigate the platform let alone write the article, consider investing in a ghostwriter to do it for you. Just make sure the writer can capture your voice and represent your business in support of your brand. More and more busy entrepreneurs and business owners are investing in copywriters to boost their business. For many, it just makes good business sense. After all, we should all focus on what we do best and outsource the rest!

    Take a moment to review your marketing today.
    Is article marketing a part of your mix? Have you written and distributed articles in your area of expertise?
    Do you include a signature block so people can contact you?
    Do you have an overall content strategy for the upcoming twelve months?

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    19 responses to “How to Share Your Expertise and Get More Website Traffic~”

    1. Sue Painter says:

      Article marketing does work, and your tips are, as usual, right on (no pun intended). Thanks, Lisa.

    2. Grace Heer says:

      Oh, boy! more planning and strategizing for me. 🙂
      Lisa, your tips are so helpful to experienced marketers and newbies alike. and you make it seem not-at-all-overwhelming. Thanks so much!

    3. So glad this is something I have done since day one Lisa. Slow and steady wins the race with this one, and the value is solid. Thanks for the reminder.
      .-= Get Clear Goals with Lynn Moore´s last blog ..Why Your Mind is Your Biggest Foe =-.

      • Lisa Manyon says:

        You are correct, Lynn.

        Many people assume they will get tons of traffic and opt ins from article marketing and it truly is a slow, steady but sure process.

        keep it up!!!

        Write on!~


    4. Thanks for the reminder, Lisa! I have drifted away from publishing the articles. I will get back into it! XOXO, Katherine.

    5. marketing is so much fun once you get on a roll with it.
      seeing new people coming to the website and list size growing is so rewarding!

      what do you think is the most effective marketing tool you employ?

      • Lisa Manyon says:

        Great question Laura,

        I would have to say — strategic planning. I know it’s not a one-off quick fix but honestly, there really aren’t any. You must incorporate many forms of marketing into your plan and adapt depending on strategy. You’ll have different techniques and approaches for new clients, returning clients and prospects.

        Write on!~


    6. Ellen Martin says:

      Hi Lisa,

      Great reminder! I have posted a few articles, but really need to do a lot more.

      Thanks for sharing!

      Ellen Martin

    7. I know this is a good use of my expertise – but not a good use of my time. So, I am setting up my VA to take all my articles and get them submitted.

      Thanks for the reminder!

    8. Phil Dyer says:

      Lisa – Great set of tips! I have been doing some artcile marketing…but it is clear I am not being as effective as I could be. Thanks so much!

      .-= Phil Dyer´s last blog ..Enhance Your Entrepreneurial Success by Discovering Your Unique Personal Brilliance Zone =-.

    9. I will take you up on that challenge and take it a step further and create an overall content strategy. Thanks for the solid tips.
      .-= Christine McIvor´s last blog ..Law of Attraction Basics Share your LOA Story =-.

    10. Mitch Tublin says:

      Thank you for your rock solid tips on list building. Clearly a great strategy to follow.
      .-= Mitch Tublin´s last blog ..World Cup 2010 Not A Sports Story Here =-.

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