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    cap-nobgIt’s important to offer your customers real value as opposed to simply trying to SELL something.  You can easily do this by crafting a free taste, white paper, audio or special report.

    Let‘s quickly recap the elements of good copywriting. Copy (the written part of any marketing material) is the secret to sales success. There are several components to copy and they all must work together.

    Here are some of the basic elements to keep in mind when you begin to write your copy:

    • It’s vital to craft engaging headlines – the headline is the 1st thing people read in ANY marketing & advertising materials.
    • Take time to clearly show customers the “What’s in it for me” factor. Simply put your customers don’t care much about who you are or what you do but they do care about what you or your product can do for them.
    • Be sure to get to the heart of your business by telling your story. A story, your story, connects you with customers and begins to build relationships.

    It might seem that’s all you need to connect with customers but you’re missing a key sales tool. The OFFER.

    Offer something of value for no charge. Once you’ve invited customers to your site, make it worth their time. You can take advantage of permission based email marketing by requesting email addresses in exchange for a special report or article based on your expertise. (Note: there are affordable software programs to manage the opt in process and avoid SPAM.)

    For example: When you visit any of my website or blog you’ll also find an offer for my free Copywriting Action Plan. It’s a great way to build relationships and give people a taste of what I have to offer.

    Take action: What is your offer? Is it clear to your customer? Review your website and ask yourself if you are offering valuable, complimentary information to potential customers. If you aren’t making an offer, create something today. If you are, does it need to be updated?

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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