• Press Release Producer

    Click here to create a press release

    I am the first to admit that I am a press release fan! I love crafting releases, even editing them and working with clients on press release strategy sessions. The most rewarding part is helping others share their newsworthy gems and seeing the results roll in.

    Press releases can be used in a variety of ways including sharing news, getting mainstream media attention, increasing online search engine rankings, increasing opt ins and more.

    As I’ve been gathering information and putting the final touches on my do it yourself press release and publicity kit, I’ve come up against a few skeptics who say releases don’t work. When I ask them what their strategy is/was I get a “deer in the headlights” kind of look. BINGO – no strategy – no results.

    So, it the spirit of sharing, I’m going to present some tangible results from one of my previous releases. I’m not sharing this to brag (although I’m darn proud). I just want you to get a taste of what press releases can do for you.

    Here’s a quick case study:

    When the International Association of Web Entrepreneurs released The Official AWE Guide – Emerging Trends Every Online Entrepreneur Must Know with me as a featured author (link to my chapter AWE_LisaMSBCD), I saw an immediate opportunity to gain publicity. I issued a press release about being a featured author. I invested in and online press release via PR Web to amplify exposure. You can review the release and listen to the pod cast, too. http://www.prweb.com/releases/2009/01/prweb1801614.htm

    As a result of this release…

    • My accomplishment was included in the Lewiston Tribune Business Profile supplement of a local paper
    • An interview was featured on the front page of the focus section of the Idaho Business review – issued the week of March 23rd (Both in print and online)
    • The release generated about 100 new opt ins (people signing up online for my electronic newsletter on my website) within the first few weeks of being released
    • I have been approached to teach a series of broadcast copywriting classes (still in the works but potential for $3K+)
    • A tourism group has hired me for a web copy job
    • I was able to incorporate this success story in my teleseminar guest appearances as additional results oriented proof

    This is just an example of how one release created multiple opportunities for my business. Plus the example illustrates how having a press release strategy can create a slow-burn marketing effect that continually gains additional exposure for your business.

    Here’s the thing about press releases, they are not a magic bullet for immediate results (although they can create a big buzz right away). They should be a part of an ongoing, strategic plan. In fact, the people who claim releases don’t work or haven’t worked for them are the same people who have only sent one release, never followed up and didn’t have a strategy. Do you have a press release strategy? Are you currently leveraging press releases in your marketing mix?

    Want to learn more about press releases? Click here to access my self-study audio and ebook Quick Start Guide — You’ve Got News or take the Write On Creative Press Release Producer for a spin here.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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