• Purple Cow is not a newly released book. However, many of the ideas in the book are new to business owners and will change the way you think about your marketing.

    Godin has written many books since Purple Cow. They’re all packed full of innovative marketing ideas. Still, I am a raving Purple Cow fan and it’s not just because the cover sports my favorite color “purple”. However, I’m sure there is an emotional connection there which increases my passion for the contents and motivated me to purchase.

    Purple Cow highlights a series of “case studies” and illustrations of remarkable marketing. Plus, takeaway points are flagged throughout for easy reference making it a breeze to revisit the content.

    Godin maintains the checklist of marketing P’s that have been used for decades is tired. I couldn’t agree more. While Product, Pricing, Promotion and Publicity are a foundation for remarkable marketing, they are no longer what set your business apart from the crowd. I’ve known this for many years and Purple Cow reinforces my theory. The 4 P’s Marketing Mix (product, price, placement and promotion) is a textbook term originating in the 1940’s. Godin reinforces my thought that it needs to be updated. In fact, I’m convinced the 4 P’s is missing a vital component. The foundation, if you will. The 5th P should include the Power Planning Process (something I created years ago and will referesh to share soon).

    The 4 P’s are important but businesses really need a solid, big-picture plan in place to achieve maximum success. I challenge you to think about your big picture and then back into it. Not sure what I mean? You’ll need to do a little homework.

    Simply put you need to plan to be remarkable and learn how to do so by modeling the advice of seasoned pros like Godin. It’s time to think and act differently than everyone else in your industry-gain some new perspective.

    Here are just a few of Godin’s takeaway points (if you want more and I’m sure you will, grab a copy of the book today):

    *If a products’ future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of reinvesting in a dying product, take profits and reinvest them in building something new.

    *Do you have the email addresses of the 20 percent of your customer base that loves what you do? If not, start getting them. If you do, what could you make for these customers that would be super-special?

    *Is there someone (a person, an agency?) in your industry who has a track record of successfully launching remarkable products? Can you hire them away, or at least learn from their behavior? Immerse yourself in fan magazines, trade shows, and design reviews – whatever it takes to feel what your fans feel.”

    I imagine these three takeaway points have you thinking more about your business and your marketing plan. Good. You’re well on your way. What are you going to do to be remarkable? Start your plan and take action today.

    You can start by clicking this link to grab a copy of the book Purple Cow: Transform Your Business by Being Remarkable

    Leave your biggest takeaways below to join the conversation?  You can also join the Write On Creative community here.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


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