• By Lisa Manyon, www.writeoncreative.com?

    Just One Article Can Make a Difference (but don’t stop there…)

    Article Marketing is here to stay. In fact, it’s one of the quickest ways to gain notoriety on the web, get picked up in various publications, increase ezine (electronic newsletter) subscriptions and boost the “I’ve heard about you somewhere” factor.

    If you are not currently including article marketing in your plan, here are some quick tips and techniques to get you started.

    1. EVERYONE is an expert at something. What knowledge can you leverage to help others and increase interest in your products or services?
    2. Creating articles is a cost effective way to market your business. Think about it, you can re-purpose the content based on your Content Strategy Plan  (for example: I first publish articles in my ezine and then post them on my blog and article marketing sites once my ezine subscribers have the privilege of reading them first. You also want to make sure Google has ranked your post on your site before submitting elsewhere).
    3. Each article includes a signature block. This is where you tout your expertise and include a link to drive traffic to your website or email address (see my signature block below this post for an example).
    4. Invest in an editor or proofreader before you submit your articles.
    5. Hire a virtual assistant to submit your articles to various article marketing directories (my favorite is ezinearticles.com).

    Once you’ve written, proofed and submitted your articles, the web begins working for you. You may not see overall results however article marketing can be a good, consistent way to increase exposure. You can access article statistics on ezinearticles.com and see how many people are accessing your valuable information. You’ll also want to view your Google analytics to monitor this.Believe it or not, even the presence of one article in the world of online article marketing can help make you a difference. Of course, the more articles you submit, the more web traffic and exposure you’ll receive.

    If you’re curious about how article marketing can help you but don’t have time to investigate the platform let alone write the article, consider investing in a ghostwriter to do it for you. Just make sure the writer can capture your voice and represent your business in support of your brand.

    More and more busy entrepreneurs and business owners are investing in copywriters to boost their business. For many, it just makes good business sense. After all, we should all focus on what we do best and outsource the rest! For more tips to improve your marketing messages, click here to get your FREE Copywriting Action Plan.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


    One response to “Article Marketing Tips and Techniques”

    1. Lisa Manyon says:

      Hi Desirae,

      This question is too broad to answer via a blog post.

      What kind of site?

      What is your goal?

      What is your industry?

      What will you offer?

      I’ll need more information to help and I do know building your business takes time and effort.

      Write on!~


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