• By: Lisa Manyon, www.lisamanyon.com

    PostageInternet marketing aside, one of the most effective marketing methods I use is direct mail. In fact, my personalized direct mail program Write On Contacts can help you do the same. I find snail mail is a great way to keep in touch and generate revenue.

    Even though postage has increased again, my return on investment is WAY worth it. Plus, I thoroughly understand the cost of doing business. And, I fully respect US postal employees who are dedicated to delivering.

    I was also delighted to receive a message from my Write On Contacts service provider about specific postage increases affecting my direct mail program.

    Here’s what I learned:

    There has been a standard postage increase for U.S. First Class stamps for several mailings:

    • Greeting card postal rate has increased from $0.41 to $0.42
    • When inserting newspapers or DVDs, the rate will increase by $0.02
    • The postcard rate has changed from $0.26 to $0.27
    • Cards to Mexico increase $0.03 and other International cards to $0.04
    • The change does not affect cards sent to Canada.

    Why does this matter? First, it impacts my budget for direct mail. It won’t change my efforts; it will only change how I calculate return on investment. Second, I don’t have time to track all of this information and they do! Win! Win! for me.

    If you haven’t incorporated direct mail in your marketing mix, consider it today. Feel free to check out my program here (of course, I highly recommend it): http://www.sendoutcards.com/writeoncontacts

    Happy mailings!!!

    P.S. While we’re discussing effectiveness and ROI, grab some Forever stamps at the post office and you’ll never have to worry about future increases on regular mail.

    [tags]US Postal Service, USPS, postal service, postage rates, postage, Lisa Manyon, Write On Creative, www.lisamanyon.com, www.writeoncreative.com, copywriting, copywriter, internet marketing, direct mail, direct mail marketing[/tags]

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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