• A few months ago I wrote about living in full color. By that I meant to really cherish every day to the fullest. It’s so important to feed your soul personally and professionally. One thing I have learned is that life is not black and white.

    People draw lines in the sand, believe in their own ideals and pass judgments as though we are not human. This doesn’t happen all the time but it happens and it’s disheartening.

    If you’ve followed my writing for a while and are familiar with my business principles, you know that I believe in transparency in business. This basically just means being real and not playing games. In a nutshell it means honest, ethical business practices.

    When I was younger I used to draw a firm line in the sand between business and personal life. I’m still pretty private but my thoughts on this practice have shifted a bit.

    Here’s what I mean. Often people put on a facade to do business. And certainly I encourage good business practices but since I’ve moved into being my own boss and doing what I love all the time, I’ve found I’ve become more whole. I’ve also found that being human is a part of business. And, I truly am my business.

    In recent months, my personal life has been in transformation and turmoil. You probably didn’t know it. That’s because the show must go on and really, what goes on with me personally isn’t necessarily your problem or your business. What is your business is how this has changed me as a person. As people grow and change, it changes the way they do business and the way they relate.

    So, back to the black and white. What seems black and white may not be black and white at all.

    My marriage recently ended. I don’t tell you this for pity or sympathy or really any other reason except for the fact that it has impacted me and I want to write about it.

    It was a mutual decision. We are on good terms but we simply were not that good for each other. It’s a big and painful change. When I saw the announcement in the local paper, it hit me harder than I had anticipated. Yes, our local paper prints all the records—Again, what’s black and white may not be black and white after all.

    So, embrace the good things in your life and remember to live in full color. I know this transition will move me into the New Year a better and stronger person and I’m excited to see what unfolds. I’m also excited to bring you new perspective to your business ventures and will be asking you what you need from me in the New Year very soon.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


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