• Written by: Lisa Manyon www.writeoncreative.com

    l-and-v.jpgMore than you know.

    Personally, I love to give credit where credit is due. A job well done, a kind thought or gesture, good deeds and overall ethics and integrity are qualities that merit recognition. I also value diversity and honor different points of view. After all, it is our own unique imprint that we leave on the hearts of people we touch that leave lasting impressions. This is true professionally and personally. It just is what it is.

    This past weekend I had the opportunity to meet my friend and colleague Viki Viertel aka www.thebusinessbuddha.com in Palm Springs. We decided to pow wow in the desert to get some work done. In fact, Viki and I are working on a really cool project but I cannot tell you about it yet…

    When I arrived, Viki said, “Hey, have you seen Cat?€™s e-newsletter yet?”

    I hadn?€™t because I vowed to take an email hiatus to give myself a break from Friday ?€“ Monday. So, I broke the vow momentarily to see what Cat Seda had to say. I had submitted a couple of questions to her and she featured an answer! By the way, that is way cool because Cat is an internet marketing expert and recently released her new book How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Voices That Matter). Basically, the answer to my question is a bonus freebie from someone whose expertise warrants top dollar consulting fees. Never look a gift horse in the mouth right? What does that mean anyway? All I can say is I am deeply appreciative of Cat?€™s straightforward and in-depth answer. So, I?€™m going to share my question and her answer here.

    QUESTION:

    Article marketing is one component of my marketing mix, and I try to keep a close eye on where my articles are picked up. Recently, I happened upon an Internet site that has me listed as a contributing author and features a photograph that isn?€™t me. They also have it set up to appear that visitors can e-mail me directly through this site, which is not the case. I’m wondering if there are any Internet regulations and guidelines that regulate this kind of activity?~ Lisa Manyon, http://www.writeoncreative.com

    CAT’S ANSWER:

    Hey Lisa, I checked out that site. (I won?€™t share the URL because of what I?€™m about to say?€¦) Yup, it seems they?€™re harvesting content from the web. Several site and blog owners do this. Instead of creating unique content, they scrape the web taking what?€™s already out there. That?€™s because a content-rich site can get top search engine rankings, which of course, drives people to that site filled with articles?€¦and ads! You could consider this free publicity. However?€”Obviously, the fact that it?€™s not your photo is a problem. Also, I noticed the other “authors” have articles published on that site; you only got a bio. You *could* e-mail your photo and an article.But wait?€¦It bothers me, too, that the links don?€™t go to you. That site is using your name to trick visitors into e-mailing them, or linking to another page in their site. Not cool. Plus, when I clicked one of their ads, I went to an advertising site and couldn?€™t go back using the “Back” button. Gross. In this case, you may want to consider these optionsE-mail the site owner, nicely asking him remove your info from his site.If that doesn?€™t work, check out Wikipedia?€™s article on the U.S. Digital Millennium Copyright Act (http://en.wikipedia.org/wiki/DMCA). You may find the section on “Example of DMCA Takedown Provision” helpful in crafting a copyright infringement letter.E-mail the site owner, nicely asking him remove your info from his site.If that doesn?€™t work, check out Wikipedia?€™s article on the U.S. Digital Millennium Copyright Act (http://en.wikipedia.org/wiki/DMCA). You may find the section on “Example of DMCA Takedown Provision” helpful in crafting a copyright infringement letter.?  NOTE: I am not a lawyer so this is not legal advice. Wikipedia is not a legal resource, it?€™s a free encyclopedia written by volunteers around the world. I?€™m just saying there?€™s some insightful info here. E-mail the site owner, nicely asking him remove your info from his site.If that doesn?€™t work, check out Wikipedia?€™s article on the U.S. Digital Millennium Copyright Act (http://en.wikipedia.org/wiki/DMCA). You may find the section on “Example of DMCA Takedown Provision” helpful in crafting a copyright infringement letter.NOTE: I am not a lawyer so this is not legal advice. Wikipedia is not a legal resource, it?€™s a free encyclopedia written by volunteers around the world. I?€™m just saying there?€™s some insightful info here. If the site owner still ignores you, and this peeves you, hire a lawyer to write a “cease & desist” letter.

    E-mail the site owner, nicely asking him remove your info from his site.If that doesn?€™t work, check out Wikipedia?€™s article on the U.S. Digital Millennium Copyright Act (http://en.wikipedia.org/wiki/DMCA). You may find the section on “Example of DMCA Takedown Provision” helpful in crafting a copyright infringement letter.NOTE: I am not a lawyer so this is not legal advice. Wikipedia is not a legal resource, it?€™s a free encyclopedia written by volunteers around the world. I?€™m just saying there?€™s some insightful info here. If the site owner still ignores you, and this peeves you, hire a lawyer to write a “cease & desist” letter. Sign-up for Google Alerts (http://www.google.com/alerts) and Yahoo! Alerts (http://help.yahoo.com/l/us/yahoo/alerts/) to stay on top of sites that use your personal name, company name, and product or service names (this is a handy tool for monitoring your competitors, too). Sounds like you?€™re doing this?€”good job!

    In general, I don?€™t recommend using free article sites. It?€™s much more effective to contact niche sites that are relevant to your business and already have high search engine rankings for the keywords you want. If your article is published, you should get a link from your article to your site.

    [NOTE: Give other sites (or blogs) articles you use for special promotions or in your newsletter. DO NOT send articles posted on your web site (or blog) because the search engine spiders don?€™t like duplicate content–your original content should help YOUR business, not someone else?€™s!]

    Yes, this takes time. But it?€™s effective. A link from a high-ranking, niche site to yours is a quality link. This is good SEO (search engine optimization). It?€™s also good for generating new business.

    After reading Cat?€™s Q & A (Thanks, Cat! Great answer and it sounds like I?€™ve got some work to do), Viki and I had just enough time to head out on the town in Palm Springs for some good old fashioned fun with the ladies. We met our friend Kyle King www.inspiringtheamazonwithin.com who introduced us to a new friend Lynn Scheurell www.mycreativecatalyst.com and had a fabulous Mexican dinner full of laugher, good conversation and authentic connections. Plus, Lynn lives in the area and she was kind enough to show Viki and me around. We even got see Liberachi?€™s former home among other local hot spots. Thanks to you too, Lynn and of course to Kyle for the intro.

    It?€™s great to be home but I miss my gal pals. Imagine my surprise when I opened my mail today. Ali Brown sent a DVD my way that featured none other than Viki Viertel. As I popped the DVD into my computer to see what was shaking, I saw a familiar, smiling, face and realized we are all really connected no matter where we live.

    [tags]Palm Springs, Internet Marketing, Cat Seda, Kyle King, CreativeCatalyst, The Business Buddha, Viki Viertel, Ali Brown, Article Marketing,[/tags]

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog

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