• If you’re not familiar with John Carlton, he is an expert copywriter. I met him at Lorrie Morgan Ferrero’s Speed Copywriting event in Redondo Beach last year.? She enticed him to make a rare, live appearance to share? his expertise (Carlton is one of her mentors) and he certainly did make an impression.?

    I’m not going to pull any punches here. Carlton’s a controversial guy he likes to stir things up a bit. And as he gleefully proclaimed his intention was to make hot seat participants cry, there were certainly mixed emotions. Brash and unedited, participants, who were able to move past the hurt feelings, took his hard-hitting advice and greatly improved their writing techniques. Having his colleague, Brad Peterson, balance out the feedback was an added bonus.

    I was one of the humbled hot seat survivors and while Carlton didn’t get the pleasure of making me cry then, reading his post about the late and great Gary Halbert did.

    I never had the honor of meeting Gary Halbert although I’m certainly familiar with his work. I’ve heard nothing but phenomenal (and very colorful) things about this talented man. He is a great credit to the copywriting craft, and his timeless words will live on?

    The copywriting world will not be the same without him and my heart goes out to his personal friends and family.

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


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