• My logo, which is just one element of my brand, is trademarked. I received my official United States of America Certificate of Registration from the Patent and Trademark Office and I’m pretty excited about it.

    The logo and business name Write On ~ Creative Writing Services, LLC. ® has actually been trademarked since November 21st of 2006. It’s taken me a while to write about it but I don’t feel too badly about that since I originally filed my request in September of 2005 and the government took about one year to approve it. The entire process is really rather interesting.

    Many people hire a patent and trademark attorney to file the paperwork for them but I choose to do it myself and actually only had to consult with my attorney and the USPTO, (United States Patent and Trademark Office), examining attorney once to get things straightened out (by the way John Mitchell and Stanley I. Osborne, thanks for the help).

    Here’s something I find interesting. When I received notification of my trademark registration, I was also notified that within the first 10 years of being issued your trademark registration, you must file a Declaration of Continued Use between the 5th and 6th years of registration and you must do the same thing again between the 9th and 10th years. Plus, they want you to file an Application of Renewal at that time too. Okay, I’ll mark that on my 2012 and 2017 calendars (I may be a POWER Planner, but that’s a little kooky). It gets even better. They don’t send you any reminders. You just have to remember. Thank goodness for my accountant, I’ll put it on file with her and she won’t let it slip through the cracks. Oh, but if it does slip through the cracks, I have a 6 month grace period to file the aforementioned documents and can pay a special, additional fee. Nonetheless, this is an important business investment and I’m used to jumping through hoops to grow my business.

    So, what exactly is a trademark?

    Trademark, by definition, is a device (as a word) pointing distinctly to the origin of ownership of merchandise to which it is applied, and legally reserved, to the exclusive use of the owner as maker or seller.

    Trademarks protect your brand and logo for a specific product or the name of your company. Trademark protection is just within one field of business.

    For example, I had the name and logo of my business Write On ~ Creative Writing Services, LLC trademarked so that no other marketing, promotional and advertising copywriting firms can use it. This protects my business image from being used elsewhere and helps avoid brand confusion. To learn more about trademarks visit http://www.uspto.gov/main/trademarks.htm.

    If you haven’t trademarked your logo or business name, you might want to consider it for legal reasons, depending on what your business growth plans are.

    Is your business name trademarked?


    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


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