• The December issue of Costco Connections has me all fired up. Well, not the entire issue just the informed debate topic.

    The question is posed: Should we eliminate the penny?

    Two expert opinions are featured. It’s a well balanced debate. However, the professor of economics is convinced the penny has to go. He cites that pennies waste valuable time and says wages in the United States average more than $18 per hour and goes on to say it takes the typical person about two seconds to earn a penny. It’s also, apparently, getting more expensive to produce the penny.

    Thankfully, the executive director of the Americans for Common Cents has some pro-penny thoughts to share and most reassuring fact is that is a Coinstar poll, 79% of Americans were in favor of keeping the penny around.

    So, why am I fired up about this? Several reasons and here they are.

    First of all taking national earnings and averaging them doesn’t give an accurate picture of what the “typical” American earns. There are big issues of poverty in this nation and a portion of the nation hasn’t ever earned $18 per hour. I’m not saying it isn’t something to strive for but I’d like to know what Mr. Professor deems the “typical” American to be and how he figures it takes only two seconds to earn a penny. For some, that’s true, for other not so. And because I’m social service minded, this ticked me off.

    I’m sure some of it goes back to my childhood roots where I saved pennies in a penny jar and cashed them in for fantastic treasures. This process, it appears, was a waste of time according to the professor of economics. In reality, it taught me valuable life lessons about money and patience and persistence.? I think pennies have a lot to do with my success in life. From what I hear, kids don’t value pennies much anymore. Many don’t even consider them to be worth saving. That’s a topic for general values though.

    Because I’m also a marketing expert, it baffles me that someone would even consider doing away with the penny. Consumers for generations have been taught, for example, that .99 cents is a better deal than a dollar. I’d really like to know how doing away with the penny would help businesses, specifically retail businesses.

    Would there be a national re-education program to deprogram current thinking? How much would that cost? My point is, the penny is an important part of both economic and personal heritage. I believe that change is good, however, I want to keep the small change…in particular the penny.?

    Lisa Manyon is "The Business Marketing Architect" a content and copywriting strategist for mission-driven entrepreneurs. She's the creator of the NEW marketing model for success (as seen in Inc. Magazine) that's changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers a free Copywriting Action Plan and marketing resources on her award winning blog. Her consulting and coaching is known to help produce million dollar results www.writeoncreative.com/blog


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