It’s time to break the trance, challenge the status quo, and engage in critical thinking!
Let’s flip your script!
Discover a business-building approach to create long-term sustainability, not “flash in the pan” results. I pioneered the values-based “Challenge. Solulution. Invitation.™” communication framework to help you create marketing messages with integrity. Let’s paint a picture of possibility and amplify your PASSION points. It’s time to take the pain out of planning, and the pain points out of marketing. This method was developed by applying decades of experience so YOU can completely customize it for full integration into your business messaging and strategy.
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How do I find my niche?
Q: How do I find my niche? My biggest challenge is being too broad in my message. I'm just doing work now to niche it out. How do you suggest I find my niche and ideal clients? A: Your question about how to find your niche is one I get often, and it's an important one. I'll give a broad answer without knowing exactly what your expertise is. Many people will tell you you should focus on one THING and niche down to one specific offer. But that's not always true. Sometimes, it's perfectly OK to focus on an area of...