“A Simple 3-Step Process to Create Marketing Messages With Integrity and Say ‘Good Bye’ to Copywriting Tactics that Poke at Pain Points”
When you’re tired of the antiquated marketing, advertising and copywriting models that don’t feel right, you’ll LOVE this. I’ve created this program especially for you. The NEW marketing model for success is based on my philosophies that were originally featured in my article in Aspire Magazine and have since been featured in Inc. Magazine as well as two #1 bestselling books. In a nutshell, it’s time to stop icky marketing that is inauthentic and feels too salesy.
How To Create Marketing Messages With Integrity: Attract Your Ideal Clients With Your Authentic Voice is a self-study program. It’s perfect for mission-driven entrepreneurs and business owners especially when you struggle with turning your BIG mission into a palatable marketing message that gets results. I share a simple 3-step formula (not cookie cutter or paint by numbers) to create marketing messages with integrity based on true service and YOUR values. No more pushing pain points for manipulating the sale (that only perpetuates buyers remorse…).
Throughout my years of working with hundreds of clients one-on-one, I’ve found there are three areas you struggle with most and that MUST be in place to create marketing messages with integrity.
We are in the midst of what I call a consciousness uprising and as such we must adjust the way we market. In the Collaboration Economy integrity matters, marketing is all about relationships and this will help you course correct when needed.
Before we get into the program overview, I recommend listening to this interview
This powerful conversation on The Brand Journalism Advantage podcast hosted by Phoebe Chongchua will give you an overview of these philosophies and a better idea of how you can move away from poking pain points and manipulation to find your voice.
Find YOUR Voice, Easily Attract YOUR Ideal Clients (no more chasing not-so-ideal clients) and Apply the “Challenge. Solution. Invitation™.” Formula to Create Marketing Messages With Integrity
Here’s an overview of what you can expect from the self-study program How to Create Marketing Messages With Integrity:Attract Your Ideal Client With Your Authentic Voice.
I’ve created exercises, checklists, audios and even included the transcripts so you can find your voice, connect with your ideal clients and create marketing messages with integrity based on YOUR values (Hint: it’s time to stop getting in your own way because the world needs to hear your voice).
Part 1: Find Your Voice: One of the biggest challenges many struggle with is getting really clear on values, personal mission, professional mission, vision and story. I guide you through how to bring this all into alignment (be prepared to roll up your sleeves and do some deep inner work). When you complete this section you’ll have a deeper understanding of why your values matter in marketing and how to incorporate your story into your marketing messages to create relationship based messages that come from a place of service.
This section of the self-study program will help you:
- Identify or revisit your core values so you’re absolutely CLEAR about what truly motivates you and how you can best be of service to others
- Get a solid foundation to create your personal mission statement and business mission statement based on your values so everything is energetically congruent
- Revisit, craft and create your story (facts tell, stories sell — by BEing who you truly are and sharing your TRUTH you’ll easily attract your ideal clients)
Part 2: Choose Your Ideal Clients: How often have you chased after a not so ideal client or worked with someone who clearly disrespected you with unclear boundaries? It’s more common than not. You have the power to choose who you work with and my exercises will show you how. Plus, you’ll create or revise your ideal client Avatar (profile of who you most want to work with) so you know who you really need to be speaking to in all of your marketing materials. When you’ve completed this section you’ll be choosing ideal clients instead of chasing not-so-ideal clients.
This section of the self-study course will help you:
- Be confident in your story, what you value and who you’re meant to “play” with in this world
- Identify not-so-ideal clients and ways you may have been sacrificing yourself by serving, working with or collaborating with the WRONG people
- Create a clear profile of your ideal clients so you’re attracting the right people instead of chasing the wrong clients (or simply accepting them because it pays the bills)
Part 3: The New Marketing Model for Success: This is my favorite part because I get into the JUICY details of why the antiquated models for marketing and copywriting aren’t working today. I share my new formula for marketing success and give you checklists of elements to include in your marketing messages and a quick tips reference sheet to get better response with your copy. When you complete this section you’ll have the skills to create marketing messages that get results with my “Challenge. Solution. Invitation™.” formula as featured in Inc. Magazine.
This section of the self-study program will help you:
- Understand why many of the traditional marketing and copywriting formulas perpetuate buyers remorse instead of build lasting client relationships
- Create marketing messages with integrity using the simple 3-step “Challenge. Solution. Invitation.” formula to help you get better results
- Learn ways to format and craft your story in the form of copy and marketing messages to connect with more clients
Are you ready to create marketing messages that matter?
You can read the full details here.
Whatever you choose, you’ll know if this program is right for you and it’s time to trust your intuition.
“What I really want to say is that anyone who wants to have their gift put into words and is truly ready to embody their message and ready to serve and make a big impact…Lisa is your person. Her work is like an ancient teaching that holds the key to everything you desire. Seriously…there is no one else I can think of to support me with my message. I have a profound calling to fulfill and Lisa is the person I trust and go to again and again. And to be totally clear…she is way more than a copywriter. In fact, copywriting is only a portion of what she does. Her presence and knowingness of who you are and what you do IS why I trust her. I’m telling you, if you want to have your message out there and truly make an impact, serve with all your heart and receive income for your amazing gifts…LISA IS THE ONE. Working with her has streamlined my strategy and clarified my marketing message to connect directly with the celebrity clients that I serve. Do not think twice. Do what you have to do to make the investment because working with Lisa is an investment in your success. I highly recommend starting with her self-study program How to Create Marketing Messages With Integrity. This program goes deep into the heart soul of your business and purpose and will change the way you think about marketing“
~Marilyn Rodriguez,SOUL Mentor and Celebrity Coach
“Marketing With Integrity is a great program that helped me to get really clear about who my ideal client is, allowed me to see where I was not speaking my truth about what I offer my clients and inspired me to see a new vision for my business. I love how Lisa broke down the process into 3 recordings that not only taught me how to shift my perspective on my message, but listening to Lisa’s own story I had “aha” moments about my own journey that I never felt were significant to my bio until now. I noticed after listening to the program and doing the exercises my energy shifted and I was excited about revising my message and my bio! Lisa truly has a gift and understands her clients struggles in a gentle way that moves you out of fear and into action.”
~ Christine Bové
Intuitive Feng Shui Expert
“While I enjoyed every aspect of Marketing with Integrity, the part I resonated with the most was finding my ideal clients. I knew deep down in my heart that I was working with the wrong clients because I would often feel a certain level of discomfort when taking them on as clients. I always felt like I was working to pay the bills instead of working to really make a difference and help more people. The exercise made me really see who I wanted to work with and why. While many people tell me my “ideal clients” have no money to spend, I know deep down inside I was meant to serve them. Lisa’s program helped me identify what I need to do to deliver my message into the world. “
~ Nina Lewis