• April 6, 2012

    Website Copy and Marketing Strategy

    To Offer Your Solutions To Your Customers

    In Your Voice ~


    The truth of the matter is planning your website content (copy), strategy and design is not an easy task. It takes a lot of planning and it takes all of the right components working together to achieve your goals. Ultimately you want your website to attract your ideal clients, build relationships and turn prospects into paying customers. You can do this when you have the right STRATEGY and team in place. I’ve helped hundreds of clients streamline their vision, get really clear on what they want their website to do, create a strategy that works and make sure their web copy connects with ideal clients both online and offline. Simply put when you have a strategic partner to help you the process is much easier. We’ll work together based on your needs to create a plan and strategy that works for you.

    Below you’ll find various levels of support outlined and we’ll customize your level of support based on your individual goals. Often this will include blending online and offline marketing techniques.

    The Basic 5 Page Web Copy Package is a great starter package to develop your web content and basic strategy. This is the package you want so you’re creating a strong and effective web presence from the start. When you need higher level strategy you’ll want to consider the following options.


    1The Advanced 5 Page Web Copy and Strategy Package  
    is the right choice for you when you need strategy, coaching and consulting to create your “free taste” in addition to your standard 5 pages of web copy. One of the biggest mistakes I see regarding web strategy is a weak offer (or no offer at all) to engage your web visitors and no real plan to make it happen. This option includes everything you receive in the Basic 5 Page Web Copy Package plus :

    • Review and guidance for creating strategic customer engagement on your site
    • Additional one-on-one consulting with Lisa Manyon to name your free offer and develop a conversion strategy 
    • Advanced consulting, strategy and review of your “free taste” to make sure it’s crafted in a way that turns prospects into paying customers (and warm intros to preferred content creators to support you in this process if necessary) 
    The Advanced 5 Page Web Copy Packages start at $7,000 (phone application required- see instructions below package details)
     
    The Premium 5 Page Web Copy and Strategy Package is the right choice for you when you need strategy, coaching and consulting to create your “free taste” (customer engagement option) and a follow up plan to engage customers. Another HUGE mistake I see business owners making is NOT following up beyond their “free taste”. It’s your responsibility to share information with your prospects so they can make an informed decision to become a paying customer or client.  This option includes everything you receive in the standard 5 page web copy package plus:
    • Review and guidance for creating strategic customer engagement on your site
    • Advanced consulting, strategy and review of your “free taste” to make sure it’s crafted in a way that turns prospects into paying customers
    • Additional one-on-one consulting with Lisa Manyon to name your free offer and develop a conversion strategy
    • Creation of your follow up plan to include a series of 5 autoresponders for email marketing (AKA relationship building) 
    The Premium 5 Page Web Copy Packages start at $10,000  (phone application required- see instructions below package details)

    The Ultimate 5 Page Web Copy & Marketing Strategy Package is for serious business owners who want to create a strategic plan for your website and content marketing . Another common mistake I see business owners making is developing your website but NOT developing a content strategy plan to drive traffic and attract potential customers to your site. This package includes the Basic 5 Page Web Copy Package plus:

     

    • Review and guidance for creating strategic customer engagement on your site
    • Advanced consulting, strategy and review of your “free taste” to make sure it’s crafted in a way that turns prospects into paying customers
    • Additional one-on-one consulting with Lisa Manyon to name your free offer and develop a conversion strategy
    • Creation of your follow up plan to include a series of 5 autoresponders for email marketing (AKA relationship building)
    • Development of your 90 day content strategy plan with The Manyon Marketing Roadmap™ system

    * The Ultimate 5 Page Web Copy Packages start at $15,000  (phone application required- see instructions below package details)

    These advanced packages that include high-level strategy and consulting are available ONLY by phone application. When we speak we’ll fully assess your goals to create a custom consulting package. Packages for launch strategy for specific products, services and events are also available via application.

    If you are already a preferred client and we’ve worked together in the past or you’ve been referred by a one of my preferred referral partners you can simply email Support@writeoncreative.com to request a complimentary consultation or call 866.620.1428 (and be sure to let us know who referred you). Otherwise, please follow this link to learn more about how you can schedule an Exploratory Consultation.

    If you’re interested in the Standard 5 Page Web Copy Package you may review the details below and reserve your package online.

    “Lisa Manyon is one of the most professional, talented marketing and public relations professionals with whom I’ve ever had the pleasure to work. And I have worked with many in my 52 years.

    She is responsible for the entire content for our website for “Pelicans, Coconuts & Butterflies’ as well as much of our early marketing efforts which made the launch of my book a great success. Her amazing laser-like focus, imaginative strategy, ability to know you and your message, and keen ability to discern how to best reach ALL your audiences, is quite remarkable. Lisa is gifted.

    I cannot more highly recommend Lisa and her superlative contribution to your endeavors. You will be beyond impressed. You will be deeply pleased with the results her work delivers.”

    ~ Ani Kaspar, Author & Speaker
    ‘Pelicans, Coconuts & Butterflies’
    www.PelicansCoconutsAndButterflies.com

    With the Basic 5 Page Web Copy Package you’ll receive:

    • Customized copywriting questionnaire for your project to get all the vital information
      needed to really connect with your ideal customers and clients
    • Personalized One-on-One attention to your project by me, Lisa Manyon
    • Review of current website copy (if applicable) and overall web navigation
    • Review of additional client materials as necessary
    • Telephone consultation for clarification on completed questionnaire if needed
    • Email access for direction and support during scope of project
    • Copywriting for 5 pages of web copy to connect with your ideal clients or customers
    • First draft and two rounds of revisions (additional revisions are charges at current per page rate)
    • Access to my preferred referral resources for web design and more. Plus review of final site once it’s “live” .

    *Each web page contains approximately 350 words and all of the above-mentioned items are included in the Advanced, Premium and Ultimate Package in addition to the individual items listed for each package.

    Together we’ll create content that truly speaks to your market in your own authentic voice.

    5 Page Website Copy Creation ~ Full pay saves you 10% today

    Add to Shopping Cart

    Website Copy Creation ~ 5 pages 2 Pay Option

    Add to Shopping Cart

    Website Copy Creation ~ 5 pages 3 Pay Option

    Add to Shopping Cart

    Schedule your Exploratory Consultation for larger web copy projects, here.

    Add to Shopping Cart

    Varian Brandon“”I consider myself a pretty good writer and so thought creating the copy for my website wouldn’t be that difficult. However, when I began the process I quickly figured out that it was a much loftier endeavor than I was prepared or skilled to take on. I immediately sent an email to Lisa and she must have sensed my panic in the email as her response to me was “Breathe….it’ll be fine”. I believed her and instantly felt the anxiety dissipate. Over the next few weeks, Lisa took the time to understand me, my vision and what I wanted to accomplish and the message I wanted to convey. It was amazing that I gained even more clarity as I worked through Lisa’s thorough process of discovery. As entrepreneurs we many times try to do everything on our own and sometimes it’s necessary, especially when trying to monitor cost. However, the value of and return on expertly written copy TOTALLY outweighs the investment and is not the place for DIYers. So if you are reading this, it means that you are considering hiring a copywriter and I can tell you that partnering with Lisa will be one of the most valuable investments you can make in your business. Not only will you receive solid content for your site, you’ll receive marketing strategy and consulting throughout your project. Thanks so much Lisa, I look forward to working together again!!”

    ~ Varian Brandon
    Business Business Breakthrough Coach
    www.varianbrandon.com

    “I invested in Lisa’s expertise to develop my website copy. She provided strategic, proven design direction to ensure my website is a relationship building and lead generating tool. One of the things I like most about working with Lisa is her personalized touch. She really cares about the quality of the work and our satisfaction. She made changes, edits and provided feedback on our website design, even after our work was complete. She has systems in place to move the project along as scheduled. Plus, she has a vast amount of experience and was able to assist with website video script development, too. It’s nice to have a copywriting partner who can support all my projects.”

    ~ Shannon Cassidy of www.BridgeBetween.org

    “Lisa was incredible! She was easy to work with and offers a strategic approach to creating web copy that made the process painless for me. Plus, I couldn’t believe how well she captured my thoughts and turned them into words. She was quick and this saved me so much time and her work was spot on! I look forward to working with her again, and I would highly recommend her to anyone! You will not regret working with Lisa!”

    ~ Rebecca Reese
    www.SexyMomsRunningClub.com

    “Lisa did an outstanding job helping me organize my message and transformed the copy on my website from dry and generic, to rich and personal. Her warmth and genuine support made the whole process a breeze.”

    ~ Deborah Boland
    www.deborahboland.com

     

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