• You are under the category: Web Strategy

    April 20, 2010

    The core of your online presence is your website. Ensuring that your site is really working for you, meaning it engages, informs, develops relationships, flows well and promotes action, is vital to your online marketing success. Is your website a passive, pretty placeholder or worse yet ugly and useless? This question may seem harsh and at the same time it’s so important to really think of your website as a money engine for your business (you do have a website because you hope to get more business, right?). In order for that to happen, you must have several elements in place. One of the biggest mistakes I see online marketers making is not really thinking about their overall web flow and strategy. So, take a moment and ask yourself three questions. Why do I have a website? […]

    Posted in Manyon's Musings, Web Strategy | 46 Comments
    April 10, 2010

    Shock is the only way to describe a conversation I recently had with a colleague. She had just invested a pretty penny (well, more like thousands of dollars to have a website created). Of course she was elated to finally have birthed the baby — so to speak. When she asked me to take a peek, I immediately saw one BIG GLARING ISSUE. The call to action was below the fold (meaning anyone who visits the site would have to search and click around to find her “free” taste). So, I asked a few questions about strategy and what she ultimately wants to accomplish with her site and explained that “you’ll lose the gold if it’s below the fold” which translates to your “free taste” needs to be readily available and visible when people visit your site […]

    Posted in Manyon's Musings, Web Strategy | 45 Comments
    October 17, 2007

    I’m sharing 7 ways to leverage your website via the internet because it’s important to drive traffic to your website. These tips will help you increase your search engine rankings organically. It takes more than a brochure website (a site that merely tells what you do) to capture new customers.  People expect more and they deserve more. It’s up to you to clearly educate potential customers and hand them the “what’s in it for me?” in a well packaged website with compelling copy. The fact still remains that utilizing the internet to your advantage can increase your profits. That’s why it’s important to clearly define the purpose of your website and familiarize yourself with the different web marketing techniques available. Here are 7 ways you can make your website more profitable. 1. Know the purpose of your […]

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