• You are under the category: Resources and Interviews

    May 17, 2012

    Are you still using antiquated marketing and copywriting techniques that don’t feel good to you or your clients? If you are, it’s time to change and even if you don’t think you are you’ll want to hear this. Since becoming inspired to speak the RAW truth about what I see that isn’t working in advertising, marketing and copywriting (and offering solutions that are) some interesting things have been happening . I’m speaking my truth and that cannot be disputed because, well, it’s true and what I’m sharing works. AND more and more speaking opportunities are presenting themselves. Plus, people are tweeting my interviews, quoting me in tweets, sharing on Facebook, posting support on my blog and sending me heartfelt messages.That’s a clear sign that I’m on the right track. I am truly humbled and committed to leading […]

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    May 17, 2012

    To say I was delighted to be invited to the Dr. Pat Radio show for an interview is an understatement. Dr. Pat is known for interviewing top thought leaders on her talk radio show. The mission of the show is to broadcast a distinctive blend of live talk radio interviews with a mix of uplifting and intelligent news, educational and practical information. Topics range from personal development to critical issues relevant to a rapidly changing world. As Dr. Pat says, “We talk about everything from sex to spirituality with a vibration that honors the dignity of the human spirit.” Dr. Pat’s mission ties in nicely with my mission to give women a voice to turn your ideas into something that matters. In a nutshell, I’m offering an alternative to the traditional copywriting formula of “Problem. Agitate. Solve.” because […]

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    May 17, 2012

    What if it’s not true?  I’m talking about the lies marketers tell us. I invite you to stop for a moment and think about this. What if what you’ve been taught about marketing and copywriting isn’t true? What if there is a different, new and better way? If you’ve felt like you’re trying to push a square peg into a round hole when it comes to the “traditional” marketing methods, you’ll want to check this out. I’ve had three interviews this past week about my marketing and copywriting philosophies. The BUZZ about my NEW “Challenge.Solution. Invitation” formula is really blowing my mind in a good way. (I’m hearing from people across the globe including marketing instructors from other countries and people are agreeing with the concept…) This topic reminds me of a book Seth Godin wrote called […]

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    May 17, 2012

    If marketing isn’t FUN for you it’s probably because old school marketing techniques turn you off. You’re not alone. In fact based on the response I’m getting to my article in Aspire Magazine titled Find Your Voice: The New Marketing Model for Success is Here! — It’s safe to say my philosophies on marketing and copywriting are right on time. Not only am I getting great response from my community and readers like you about the article, I’ve been interviewed about the topic several times lately. You can tune into the replay of Innovative Women in Business radio (just click the link) as Cathy Alessandra (the publisher of Today’s Innovative Women magazine — I’m one of her featured writers) interviews me about what’s really working in marketing and copywriting today. Please excuse our minor technical glitches — […]

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    May 17, 2012

    If you’ve ever felt like something is “off” when creating your marketing messages you’ll want to check this out especially if marketing makes you feel uncomfortable. You see the marketing and copywriting formulas that are being taught need an update. There are certainly some tried and true approaches that work. There are also some age old formulas that need to be replaced. I’ve touched on this and I’m offering you a new way that feels better. The feature article that I wrote for Aspire Magazine titled Find Your Voice: The New Marketing Model for Success is Here! is getting GREAT response and I couldn’t be more proud. You see even though I’ve studied with some of the very best marketers and copywriters in the business over the years, I’ve always felt that some marketing techniques are missing the […]

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    May 17, 2012

    Have you noticed that your marketing techniques aren’t working like they once did? Are you still applying antiquated approaches hoping to get better results? You’re not alone. Many people, especially heart-centered entrepreneurs are realizing they must approach marketing in a NEW way in order to truly connect with those they are meant to serve. It’s time for the NEW marketing model for success and it’s all about marketing with integrity. I’ve been feeling a BIG shift in what’s working and what’s not for quite some time. It’s become very clear that what’s been working in the marketing industry isn’t working as well as it once did. In fact, I challenge the age old industry adage that “Copy is King.” I’ve found that copy is actually QUEEN and content strategy is KING and together they are the key […]

    Posted in Manyon's Musings, Marketing Strategy, Resources and Interviews | Leave a comment
    October 26, 2011

    Wine is a passion of mine. I wouldn’t say that I’m an expert. I simply enjoy wine. I believe wine is a form of art and I’ve experienced the entire process from planting to picking to crushing to aging to bottling to serving and, of course, tasting (Yummy). I’ve considered blogging about wine for quite some time but mostly, I simply enjoy it and I’m fascinated by the art and craft of wine.  I’m writing about it now because my social media friend and wine maker Cynthia Cosco of Passaggio Wines featured me on her blog.  So, this post is a tribute to wine (aka entrepreneurial fuel), social media and un-oaked Chardonnay (yes, Chardonnay that is not aged in oak). Those  who know me well will wonder why I’m blogging about a white wine especially since I LOVE […]

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    September 5, 2011

    “Children should be seen and not heard.” This is a Victorian-based idea that obedient, quiet children are superior to other children. Interestingly enough, it originally applied specifically to young women. With history like this, it’s not surprising that the societal and generational impact of specific sayings like “It’s not polite to brag,” and rhetorical questions like, “Who do you think you are?” continue to hold back women (and men, as well) even today. It’s hard to imagine a time when keeping to yourself was seen as a superior quality. Fast-forward to present day, and we see that many women still find themselves bound by the invisible chains of antiquated thinking and even familial programming. They shrink, hold back and don’t speak up. They are subconsciously afraid, maybe because they were taught as children that bragging isn’t polite […]

    Posted in Manyon's Musings, Personal Development, Resources and Interviews | 13 Comments
    July 31, 2011

    To say it was an honor to be interviewed by Debbi Dachinger on her multi-award winning radio show – “Dare to Dream” is an understatement. This interview is JUICY and we cover many topics that may surprise you. Dare to Dream airs on KYHY, the premiere Independent music radio station in Burbank, California and offers free music radio online, Digital Radio over IP, Plays independent music, unsigned artists (how cool is that to support the independents? — very cool indeed!) and a variety of talk shows with a listenership of one million per episode.  Catch the replay here . Oh, and be sure to Dare to Dream? What are your dreams? Are you living them? Have questions about marketing, copywriting, advertising or publicity? Feel fee to ask here  = Ask Lisa  You can also claim your complimentary Copywriting Action Plan […]

    Posted in Manyon's Musings, Resources and Interviews | 10 Comments
    July 26, 2011

    Ever wondered what ace copywriters think about business, success and staying power? Troy White interviews me on Action Reaction Radio and we share candid conversation on copy and beyond (this is really JUICY, straight talk). Listen in here and be sure to share with your social media friends. Also, leave comments on the Action Reaction page and Troy and I will answer or feel free to weigh in here. You can claim your complimentary Copywriting Action Plan here www.WriteOnCreative.com

    Posted in Manyon's Musings, Resources and Interviews | 3 Comments