• You are under the category: Publicity Strategy

    February 18, 2010

    Once you’ve determined that you have something to say to the press or specific online prospects, you’ll want to issue a press release or news release in accordance to your overall press release strategy. Press releases are relatively simple to write. However, there is a specific formula that you must use or you could damage your credibility. Plus, it cannot be sales-y. Your press release must actually contain news, which by definition is previously unknown information. Many media outlets prefer 2-3 weeks advance notice to cover an event. At the same time, the Internet has greatly changed the way releases are distributed and has opened new areas of opportunity. You can distribute your message online much faster. Often online distribution sites also circulate to specific newswire services. When compiling your press release information, keep the following in […]

    Posted in Publicity Strategy | 22 Comments
    January 13, 2010

    It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and press releases really are. They are all related but each is different and has its own function which works symbiotically with the others. PR is actually an abbreviation for public relations. Press releases are a part of public relations and they generate publicity but they are not PR (they are a part of PR). At the same time, press releases may generate good public relations. Are you getting confused yet? Let’s simplify this by taking a quick look at the definitions of each provided by the Wictionary (a great, open source dictionary) and Websters Dictionary (my hard copy […]

    Posted in Publicity Strategy | 27 Comments
    November 25, 2009

    It’s no secret that I strongly believe copy (the written part of any marketing material) is the secret to sales success. There are specific formulas that apply to all marketing efforts and they can roll over into publicity, too. At the same time there is a fine line between promotional copywriting and writing for press releases or news releases. The main objective of press releases is to share your news. By definition, news is previously unknown information. So, your job is to share information about your business accomplishments that educate and alert the media or your core market about something NEW, timely, relevant and of value. It’s also important to know that press releases aren’t just for the media anymore. You can post them to your blog, distribute to free press release sites and use them as […]

    Posted in Publicity Strategy | 23 Comments
    May 7, 2009

    I am the first to admit that I am a press release fan! I love crafting releases, even editing them and working with clients on press release strategy sessions. The most rewarding part is helping others share their newsworthy gems and seeing the results roll in. Press releases can be used in a variety of ways including sharing news, getting mainstream media attention, increasing online search engine rankings, increasing opt ins and more. As I’ve been gathering information and putting the final touches on my do it yourself press release and publicity kit, I’ve come up against a few skeptics who say releases don’t work. When I ask them what their strategy is/was I get a “deer in the headlights” kind of look. BINGO – no strategy – no results. So, it the spirit of sharing, I’m […]

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    August 3, 2007

    It’s no secret that generating publicity via online news release sites is good for business (when doing it right).  In fact, when you do it right you can leverage your news to increase business and get referrals. Continually educating the public and media about what’s happening with your businesses is, well, just good business. My challenge to clients I work with is to not only submit news or press releases to both online services like PR Web as well as traditional media, but to also follow up with any businesses or people who are also involved in your release. Let me explain. When you craft an effective news release, it’s important to include relevant and timely topics about your business that tie in with other news. This means incorporating relevant information about businesses and organizations that are […]

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    February 1, 2007

    By Lisa Manyon www.writeoncreative.com This question has been posed to me by many colleagues who are baffled that I regularly donate an insane amount of time to my favorite non-profit organizations. Make no mistake, there is profit in non-profits. Those profits are merely funneled back into the programs to benefit the particular cause and as the awareness of the need increases, support increases, cash flow increases and the programs grow. Lisa ManyonLisa Manyon is “The Business Marketing Architect” a content and copywriting strategist for mission-driven entrepreneurs. She’s the creator of the NEW marketing model for success (as seen in Inc. Magazine) that’s changing the way people market today. She specializes in powerfully communicating your marketing message to increase results via Manyon Marketing Web Makeovers, website copy packages and content strategies to effectively market your business. She offers […]

    Posted in Manyon's Musings, Personal Development, Publicity Strategy | Leave a comment