• You are under the category: Marketing Strategy

    November 21, 2014

    In the ever evolving landscape 0f business and marketing, it’s important to BE the media. This means you can no longer solely rely on traditional media outlets to share your message (although, depending on your strategy, they should be a part of your mix). The foundation of profitability begins with building relationships and business growth with content. Today you must become your own brand evangelist and create buzz yourself.  This starts with solid content (otherwise know as copy – this is the heart of your marketing message) and a clear strategy to reach your goals.  Phoebe Chongchua is no stranger to media and the influence it can create. She’s the host of The Brand Journalism Advantage radio show on iTunes and it was my pleasure to be interviewed by her.  Phoebe knows her stuff and I think […]

    Posted in Copywriting, Marketing Strategy, Resources and Interviews | 6 Comments
    October 27, 2014

    Today I’d like you to think about your website and seriously consider how it’s working for you, your business and your clients Do you ever feel like online marketing is one BIG puzzle and you’re missing one or more of the pieces?  If this is true for you, you are NOT alone. In fact, you may be missing crucial pieces to the online marketing puzzle AND you may just need to make some subtle adjustments to increase your profits and get RESULTS. It’s quite possible that you had your website designed (maybe even designed it yourself) and thought once you launched it, the profits would pour in. The TRUTH is, that probably didn’t happen. Here’s why. Unless you have created  a strategy to achieve specific revenue goals, they are not going to magically happen just because you have […]

    Posted in Marketing Strategy, Planning and Strategy, Web Strategy | 10 Comments
    September 30, 2014

    Regardless of the time of year it’s important to assess or reassess your business goals and objective. With that in mind,  I have three questions for you… • Are you where you hoped you’d be in your life and business at this point? • Do you have clear intentions about what you’d like to achieve in your business and your life? • Who is going to hold you accountable? I’ve been pondering planning A LOT lately. One of the concepts I teach in my POWER Planning Process is the idea of pliability. Pliability is important when creating your plan because it allows for course correction, challenging the norm and doing things differently. As you grow in your personal life and in your business focus, there needs to be room for pliability. There also need to be room for […]

    Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 10 Comments
    August 25, 2014

    What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!” OR — you may have actually worked with me and You might think… “Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.” Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 9 Comments
    August 18, 2014

    First and foremost I think it’s really important to be clear that any of the “get rich quick schemes” are just that, schemes. The beauty in this truth is that you probably already know this and you likely have magic to share with the world. Your magic is where your money is and your connections are where the cash is. Yet, sometimes we forget this. We get overwhelmed. The reality and responsibilities of life rain down on us and it can feel really frustrating when cash flow isn’t consistent. When this happens, my best advice is to take a deep breath and center yourself in the knowledge that it will be OK and you can create a simple plan to generate cash fast (and in the long-run this will help you establish consistent cash flow). This is […]

    Posted in Marketing Strategy | 14 Comments
    August 4, 2014

    Your word IS your honor. This seems simple and yet it is rather complex. Your words are the foundation of how you choose to show up in life. In fact, a thought becomes a bright idea and when put in writing, words turn ideas into action.  That’s powerful. Your words are powerful. Your thoughts and your words are developed in accordance to your worldview. Your family, friends, the government, media, school systems, your individual experiences, and your interaction with society shape your worldview. Beyond that, your word revolves around your personal values. Your personal values are determined by the meaningful elements of your collective worldview that matter most to you individually. Your values then shape your integrity and they drive all that you do personally and professionally. In general, integrity means the quality of being honest and […]

    Posted in Copywriting, Marketing Strategy, Personal Development, Resources and Interviews | 36 Comments
    July 8, 2014

    There are five KEY elements to business success, growth and seizing opportunity. 1. Have a BIG vision and clear intentions for the outcome 2. Take inspired action 3. Get help 4. Follow through 5. Leverage the outcome to support your BIG vision Here’s the rub. Often we overlook opportunity because we are not thinking BIG enough, we’re not clear about our intended outcome or we simply don’t take action. AND we don’t think beyond what “appears” to be possible (think about that for a minute and you might even want to journal about it…). Here’s a specific example that might help you seize future opportunities. The California Women’s Conference offered their first Virtual Stage competition in celebration of the 29th CWC. The Virtual Stage is the brainchild of Michelle Patterson and designed to offer individualized resources, conversation […]

    Posted in Marketing Strategy, Publicity Strategy, Speaking | 16 Comments
    May 27, 2014

    Often, not knowing how to ask for what you want is exactly what’s preventing you from reaching your goals. What is one of the biggest lessons you’ve ever learned from a past position, resource or your current work? Many years ago I worked in radio sales and became a certified Radio Marketing Master through the Radio Advertising Bureau.  As I look back on over two decades of experience that spans the mediums (radio, print, TV, direct mail, online marketing – -you name it, I’ve likely had experience doing it) one thing stands out. The biggest lesson I ever learned (and probably the most valuable) is how to ask for what I want.  I still remember my sales manager in radio saying “ask you get -don’t you won’t”. She was right and it reminds me of another resource […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development | 19 Comments
    April 17, 2014

    As we learn and grow as people and especially as professionals, it’s important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business boundaries. There are several telltale signs that something will be a good fit (or not). I’ve learned to trust my intuition, give myself permission to course correct and do so without explanation (because often the explanation is a form of coaching someone who already isn’t a good fit for your BIG vision and work-style). It takes time and practice to incorporate clear business BOUNDARIES. Sometimes we have to make tough decisions based on time commitments, return on investment, unnecessary hoops (i.e. business boundaries and etiquette), and reciprocal […]

    Posted in Image and Branding, Marketing Strategy, Publicity Strategy, Speaking | 19 Comments
    April 16, 2014

    Is speaking part of your business model? If it isn’t, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.  It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the  type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else? More importantly what do people respond to when you deliver your message? It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic […]

    Posted in Manyon's Musings, Marketing Strategy, Publicity Strategy, Speaking | 15 Comments