• You are under the category: Marketing Strategy

    March 12, 2017

    Q: What exaclty is considered email SPAM when sending email?  A: Excellent question. In short form, any unsolicited commerical email is considered SPAM. So, if you are sending any email for your business without permission and adding people to your email list for promotional purposes, you are basically breaking the law. What many people don’t realize is that email is regulated by the Federal law.  It’s highly advised that you read through the official CAN-SPAM Act on the Federal Trade Commission website. Disclaimer: I am not a lawyer but here are some ways you can ensure you’re NOT breaking the law when it comes to email marketing. In order to be CAN-SPAM compliant here are some things you can do. Invest in a platform that provides professional email service. You can explore companies like AWeber, MailChimp or Constant Contact […]

    Posted in Ask Lisa, Marketing Strategy | 7 Comments
    December 22, 2016

    You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can help more people. That’s where legacy comes into play. But WHY… I believe that we are each called forth to do great healing work in the world via our respective gifts. And although many of us may not see ourselves as working in the healing modalities, the truth is when you are making a true difference, you are helping, and healing. One of the reasons I’m fired up about legacy is that not everyone out there is on the same page. I’d like to see […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 4 Comments
    November 10, 2016

    Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they don’t apply to your unique calling and mission. So, to break away from the crowd you do things on your own terms and often that means you need a new perspective and ways to look at your business that maybe you have not thought about before. In fact, you probably find yourself listening to audio books, reading, participating in training, courses or workshops, and realizing “oh my GOSH, it’s like this person’s in my head!”. This has happened to me on more occasions than I can count. It’s both exciting and frustrating. […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development | Leave a comment
    November 3, 2016

    Why did you start your business? Or, why start a business if you’re not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant letting go of a career I loved (for multiple reasons and mostly for the sake of my health and happiness).  I worked for a premier ad agency at that time and submitting my resignation meant I had to say goodbye to clients I admired, respected and whom I had spent years helping build their brands and businesses (and I had to admit that the way I’d been working was burning me out which was a hard thing to share — I liked to think that nothing could phase […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development, Planning and Strategy | 4 Comments
    October 6, 2016

    Ever tried to force something that doesn’t fit? That’s often referred to as trying to push a square peg into a round hole. You might eventually get it to work but it’s not really a fit. This doesn’t mean it’s right or wrong. It just means it’s not a fit for YOU and this is something to pay close attention to. I’d like to invite you to assess what you’re doing in your business and life and get CLEAR on what’s a fit and what isn’t. It will make all the difference in the world.  Consider ways you can tap into your passion to create more fun and profit. Recently I let go of something that wasn’t a fit for me. Within one week my health improved, I felt lighter I released stress that was bogging me […]

    Posted in Marketing Strategy, Personal Development | Leave a comment
    July 20, 2016

    Q: “How can I use your approach to create marketing message in my start-up business?”  Rita says, thanks for sharing the great news about your copywriting formula at The California Women’s Conference. The new steps you created sound clear and are easy to follow. Let´s try it with my marketing message: 1) My customer has trouble taking decisions, in general. He lacks a decider-mentality (individual and team) and is not stable taking decisions 2) I offer trainings and workshops about decision making. We check the blockages, test your D.M. ability and you learn everything about new tools to implement for various decision-types. Alternatively, I offer to consult actively in your decision making process for your new challenge… I’m in the challenging start-up phase right now and I am no marketing expert. What do you think about this approach? Thanks […]

    Posted in Ask Lisa, Marketing Strategy | Leave a comment
    June 14, 2016

    May was OREGON WINE MONTH. That has absolutely nothing to do with what I’m about to share — other than — I love Southern Oregon and the vintners here are producing some really great wine (aka Entrepreneurial Fuel). But I digress… Let’s consider business for a moment. Business is much like fine wine. It takes a team, from start to finish, to develop a full bodied, quality wine. AND When you want to produce the best wine possible, you create the best team possible based on strengths and skill set. Often you’re not going to put the vineyard manager in charge of marketing or vice versa (unless they are well versed in both roles). You’ll likely consider calling in experts or outsourcing. You see, all too often, regardless of size of business, industry, revenue stream structure, or […]

    Posted in Marketing Strategy, Planning and Strategy | 4 Comments
    January 10, 2016

    I’m celebrating my colleague John Lee Dumas who has set the podcast world on FIRE with his solid content and sound revenue generating platform. Recently named the top podcast — that’s #1 out of 100 in the nation– he’s clearly doing something right. Check out the article in Inc. Magazine written by Lolly Daskal here:  100 Podcasts That Will Make You Better, Smarter and Wiser. I am honored to be featured on episode 1110 of Entrepreneurs ON Fire where we discuss, what else?… Marketing with Integrity. Take a listen and  review the show notes ( feel free to share when it feels right). Click the following link to access the interview:  Create Marketing Messages With Integrity With Lisa Manyon Oh, and John launched a Kickstarter campaign to support The Freedom Journal — a planner to help you reach your […]

    Posted in Marketing Strategy, Resources and Interviews | Leave a comment
    December 11, 2015

    What is YOUR value proposition? Your value proposition is the value you deliver to your clients. Simply put, it’s the results you’ve generated and the story you tell to illustrate why doing business with you is a good choice and what people can expect. This goes beyond the promised deliverable product or service and focuses on results. Results are important. I’m amazed at how many people are not able to articulate their value proposition. Sharing how doing business with you is going to make a difference, save time or money or increase profits is important (it’s crucial information for people to make business decisions). While it’s true that people do business with people they know, like and trust, part of that trust is built on a proven track record. Can you quickly and succinctly share your value […]

    Posted in Marketing Strategy, Planning and Strategy | 1 Comment
    November 21, 2015

    It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you must be part of it at least in the initial phases). It’s also important to know the difference between marketing and advertising. To simplify the magic of a marketing mix, there are three essential ingredients you must have in place to get results. Your content: This is your marketing message, your copy, your brand essence in words. You must be clear about your messaging and it must be in alignment with your mission, vision and speak to your prime prospects (you should be ultra clear on who they are) in a way that empowers […]

    Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 4 Comments