This is a quick message to share a bit of TRUTH about success. You may have heard me say that success doesn’t happen in a straight line and that is the TRUTH. However, you don’t always get the FULL truth when it comes to marketing (inauthentic behavior is one of my pet peeves and why I teach my preferred clients to keep it real). There is more truth about success that many people don’t always tell you… one of the most profound truths about success is that it always looks easier than it is from the outside looking in.  And, the payoff, or return on investment (of time, talent and more) is almost always worth any challenging lesson that you move through during your journey. Here are three truths that I have found to be invaluable on Read more...

There is a A LOT of buzz about TRUTH right now. Truth in advertising and marketing, the truth about success and in general being TRUE to YOU. The truth of the matter is that marketing is all about building relationships. Those who build genuine relationships with their prospects have a better chance of converting them to paying customers. That’s why I say the REVENUE is in the RELATIONSHIP. Building relationships is where it all starts. Keeping it real, doing what feels right to you, providing real value and coming from a place of TRUE service are the cornerstones of successful marketing. I’ve been teaching relationship based marketing techniques for many years (inauthentic behavior is one of my pet peeves and why I work only with preferred clients who keep it real). In fact, I’ve always marched to the Read more...

When Spring rolls around I always feel like it’s time for fresh perspective. It also seems timely to refresh web copy and marketing messages (it’s recommended that you do this, at a minimum, each quarter). What are you focusing on and where do you  need some fresh perspective?  Lately I’ve received some cool visibility opportunities  So, speaking of fresh perspective, I’m sharing these interviews with you so you can grab some instant takeaways to apply to your marketing efforts. Access the instant replay of Marla Tabaka interviewing me about how to leverage press exposure once you get it. We discuss my interview in Inc. Magazine and more. Listen here (access  my interview in the “recent shows section” to the right of the info about me). During this quick 1/2 segment Cathy Alessandra interviews me on Innovative Women in Read more...

When planning for success I focus on three key areas – health, wealth and happiness.  These are the foundations that I want to master in business and in my personal life. And, as I’ve said before business is personal. Therefore, what you do in your personal life will directly impact your business and vice versa.  What is most important to you when planning for success? What KEY areas do you focus on? I find it’s important to allocate time to planning, visioning and getting clear on how you want your life to look. It’s also VITAL to take action. You can wish for something your entire life and never get it if you don’t take action. Here are some tips I use when focusing on health, wealth and happiness. I’ve also included a few actions items that Read more...

Love it or hate it copywriting is an important part of your marketing strategy.  I have copywriting tips to help make the copywriting process much easier and I’ll share them in just a minute. First let’s talk about why people need help with copy. There are typically three reasons clients come my way. 1) They need copy (they have realized they don’t want to be a copywriter, they don’t have the time or professional training and support is needed). The needs range from press releases, to web copy and strategy to sales letters and more. 2) They have copy that needs help (they’ve either written copy that isn’t truly connecting or hired a copywriter who didn’t deliver what was promised). — See how to choose the right copywriter for your project here 3) They want to do Read more...

As we step into new territory planning becomes more important than ever. So do strategy and implementation. Often we are so close to our own business vision that we forget how important it is to get outside perspective to move us forward and encourage our growth. Your ability to finish strong with planning, strategy and implementation increases with collaboration. I hope you’re one of the savvy people who have BIG plans to finish strong as this year comes to a close. Although the holidays can sidetrack us, now is a great time to evaluate where you are, where you’ve been and where you’re going. This includes reviewing projections, making adjustments and creating a solid plan for success.  Personally I’m working on revamping my website copy and creating my Content Strategy Plan for the New Year. To help Read more...

As we near the Thanksgiving holiday in the United States I’m contemplating thanks and gratitude. Here’s a quick video message for you and you’ll find a little something for you no matter where you are (US and beyond). Go ahead and read on to download the audio I reference. You’ll gain insight surrounding the truth about marketing and sales. AND, it just might change the way you think about your business. Plus, you’ll learn more about my NEW marketing model for success and how to create marketing messages with integrity. No strings attached. Enjoy! Click here to listen… Oh, and if you’re not a member of the Write On Creative Community, be sure to grab your free Copywriting Action Plan by entering your information at the top of this page. You’ll want to be a member of Read more...

If you have a website (and I sure hope you do) it’s important to consider creating “Pick, Click and Pay Packages.™” There’s a lot of buzz about passive revenue, information products and websites that really work. The truth of the matter is there really is NO passive revenue. Everything we create, develop and provide takes time and energy. AND even information products cost to deliver once they’re created (web hosting, shopping cart, admin, assistant fees, etc.). Often the people touting “passive revenue streams” don’t invite you to think about the time, energy and expense factor. So, even though there really is no passive revenue, you can streamline and leverage the process of offering your products and services online. This happens by getting really clear on what I call “Pick, Click and Pay™” packages on the web. These Read more...

When creating your web strategy and website development or maintenance, strategy is KEY. Here are three ways to ensure you start out on the right track or develop the right team to maintain your website. Remember, once your website is up and running you cannot just “set it and forget it” and expect to get fabulous results. AND it’s even more important to create your web strategy from the very beginning. 1. Make sure you have a strategy: Your website is the heart of your business online. Think of it as your virtual welcome mat. You must have a clear plan when creating and maintaining your website to ensure it will actually help you build your business. If you’ve already created a site be sure to review your strategy regularly. Do you have a fluffy, vanilla brochure Read more...

Is your business a business or a hobby? Maybe a little bit of both… When I first started www.writeoncreative.com I was a bit of a hobbyist. Especially before I created strong boundaries, streamlined systems to manage my time and started getting more requests to connect than I could handle. With demand comes the realization that you must be laser focused. Here’s what I mean by that. When I first started my business I spent A LOT of time at networking events, on the phone and meeting with people. Often these efforts were not as focused as they needed to be (although I was making great connections and having lots of fun). Being a people person, I know I spent way more time visiting and socializing than actually moving relationships forward in the true spirit of collaboration to Read more...