• You are under the category: Manyon's Musings

    December 22, 2016

    You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can help more people. That’s where legacy comes into play. But WHY… I believe that we are each called forth to do great healing work in the world via our respective gifts. And although many of us may not see ourselves as working in the healing modalities, the truth is when you are making a true difference, you are helping, and healing. One of the reasons I’m fired up about legacy is that not everyone out there is on the same page. I’d like to see […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 4 Comments
    December 5, 2016

    According to the Merriam-Webster dictionary, by definition, legacy can mean one of two things.  1)  a gift by will especially of money or other personal property (bequest) 2)  something transmitted by or received from an ancestor or predecessor or from the past (the legacy of the ancient philosophers) Beyond definitions, perception and profession often dictate how we view and approach legacy. For example: Some will hear the word “Legacy” and immediately think of wealth, money and material assets. This is true for people who have accumulated impressive amounts of wealth and need to manage their legacy via investments, living trusts, bequests, creating foundations and/or donating to nonprofit organizations. Others will hear the word “Legacy” and think about lasting impact in the form of instilling values, writing books, sharing philosophies, or creating bodies of work that support people, planet and place […]

    Posted in Ask Lisa, Manyon's Musings, Personal Development, Planning and Strategy | 5 Comments
    November 10, 2016

    Stolen ideas have been on my mind lately. Because you are reading this blog, you are likely a mover, shaker and change maker. This means you think differently than most people. Like me, you’re tired of the cookie cutter, paint by number systems as they don’t apply to your unique calling and mission. So, to break away from the crowd you do things on your own terms and often that means you need a new perspective and ways to look at your business that maybe you have not thought about before. In fact, you probably find yourself listening to audio books, reading, participating in training, courses or workshops, and realizing “oh my GOSH, it’s like this person’s in my head!”. This has happened to me on more occasions than I can count. It’s both exciting and frustrating. […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development | Leave a comment
    November 3, 2016

    Why did you start your business? Or, why start a business if you’re not already an entrepreneur? This is an important questions and one that should not be taken lightly. When I decided to start my business in 2003 it was not a decision that I took lightly. It meant letting go of a career I loved (for multiple reasons and mostly for the sake of my health and happiness).  I worked for a premier ad agency at that time and submitting my resignation meant I had to say goodbye to clients I admired, respected and whom I had spent years helping build their brands and businesses (and I had to admit that the way I’d been working was burning me out which was a hard thing to share — I liked to think that nothing could phase […]

    Posted in Manyon's Musings, Marketing Strategy, Personal Development, Planning and Strategy | 4 Comments
    October 21, 2015

    How long have you been in business? I’m genuinely curious because this month we’re celebrating 12 years in business for Write On Creative. AND to be fully transparent, it hasn’t always been a cake walk, although there has been some great cake along the way. I remember what it took to get to where I am today. This included: *bootstrapping to build my business *working a part-time day job to fund my business *trying to figure out who to trust *learning hard lessons *celebrating big triumphs *experiencing the roller coaster of inconsistent cash flow *considering throwing in the towel or getting a job (after I’d let go of the part-time day job) The list goes on… You see running a business isn’t for the faint of heart. Although I have a deep passion for what I do, […]

    Posted in Manyon's Musings, Personal Development | 6 Comments
    October 5, 2015

    Overnight success is a myth. I’m guessing YOU know that and I just want to make sure… Often we’re enticed by a number of things like: Winning the lottery (remember the odds and if you’re still interested, remember to buy a ticket) Promises of instant gratification (which you know in  your heart isn’t true but you want to believe it anyway — I know, I’ve been there, too) The desire to have what others have (when really, we should be grateful for what we already have in order to allow for more) Promises of quick cash online (have I mentioned lately that passive income is a lie?) The next bright shiny object (you’ll know what this is for you and deep down you likely know success takes time, focus and dedication) I believe that overnight success takes about 12 years (I […]

    Posted in Manyon's Musings, Marketing Strategy | 2 Comments
    May 19, 2015

    Pain points or passion points? THAT is the question… Here’s a question for YOU (especially if you’re in business for yourself or responsible for marketing anything)… Do YOU know what MOTIVATES your ideal clients? Not what their ‘pain points’ are — what they really want — what are their PASSION points? I’m asking because I want to hear from you (seriously, leave a response in the reply section and let me know after you read the rest of this). I’m going to share something with you that made me take pause (WARNING there’s a four letter word in this exchange but it didn’t come from me). Some time ago I posted a status update on Facebook that said: “STOP focusing on PAIN POINTS (unlearn what you’ve learned) focus on PASSION POINTS” I was intrigued by the responses I received […]

    Posted in Copywriting, Manyon's Musings, Marketing Strategy | 13 Comments
    April 21, 2015

    BIG or SMALL? In the grand scheme of IT all,  the only things YOU really need to consider in business and life are three questions 1) Are YOU happy? 2) Are YOU making a difference (in your life and lives of those you love and serve)? 3) Do YOU want YOUR business to be big or small or somewhere in-between? Take a moment to THINK about these questions.  I’d also like you to think about this quote:  “Consider getting smaller in order to get bigger.” ~Richard Branson “Consider getting smaller in order to get bigger.” ~ @RichardBranson Powered By the Tweet This Plugin Tweet This This quote has been rolling around in my mind for the past couple of weeks. I believe that it’s an important consideration.  How about you? No matter what you want in life, […]

    Posted in Manyon's Musings, Marketing Strategy | 11 Comments
    April 12, 2015

    Are you ready to succeed in The Collaboration Economy? When I first started my journey into online marketing it was a brand new world for me. That was over 11 years ago. What I learned is that all the mentors, copywriters, marketers and “gurus” were teaching the same problem agitate and solve approach to copywriting and creating marketing messages. Perhaps you experienced that, too? This antiquated approach seemed manipulative and poking at pain points turned me off. I was quiet about it. I watched. I listened. I learned. I learned that many people were also turned off by that technique. I’ve been teaching a softer approach for years and helping hundreds upon hundreds of clients get better results. When clients came to me they were confused, frustrated and burnt out. They didn’t understand why their copy wasn’t […]

    Posted in Copywriting, Manyon's Musings, Marketing Strategy | 26 Comments
    March 18, 2015

    Are you wasting your time creating a “funnel” to stair-step clients towards your highest level offerings? Many people are teaching you to create multiple offerings that spoon feed your products and services to consumers starting with the lowest investment first. This is often referred to as your marketing funnel. While this can work, and I’ve shared this strategy, too… I wonder if it’s really in YOUR best interest?     Maybe it’s time to FLIP the FUNNEL and focus on your highest ticket items. It takes just as much time to close a small deal as it does to close a larger deal. Now, this doesn’t mean you should abandon your efforts in other areas, but maybe, just maybe, it’s time to put a little energy into larger transactions with bigger payoffs for YOU and your clients. […]

    Posted in Manyon's Musings, Marketing Strategy | 10 Comments