• You are under the category: Copywriting

    October 7, 2010

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    It’s all about a good story. AND what makes a good story stick is TRUTH… Authenticity, true voice, and focused messaging come as a result of powerful storytelling. Storytelling is not a new technique but it’s being used in new ways. Consumers are now savvier than ever, and they want to know who they’re doing business with. The must know, like and trust you to invest their hard earned dollars. It’s not enough to have a strong brand anymore. Your brand and brand image is still vital and important element of relationship building but it must be supported with your voice to the right people in the right way. You must be more transparent than ever, and let people know who you really are before they choose to do business with you. This concept is hard for […]

    Posted in Copywriting, Image and Branding | 19 Comments
    August 17, 2010

    Finding the right copywriter matters. Connection is KEY. It’s what savvy consumers want and it’s what they respond to. Two emerging trends that I predicted many years ago are still rapidly changing the way we do business and are required to make true connections (today more than ever). You’ll want to adjust your marketing messages to connect on a deeper level by incorporating authenticity and true voice. Authenticity It’s absolutely vital to be authentic and to keep it real. Although I believe the word “authentic” is being overused and by some marketers who really aren’t, this is still an important component to your overall message. Copywriters (the really good copywriters) and consumers alike demand truth. It’s becoming increasingly difficult to find quality, professional and reputable copywriters who engage in any questionable salesmanship in writing. (Note the reference to quality, professional and reputable […]

    Posted in Copywriting | 18 Comments
    July 15, 2010

    Connecting with your cusomers with consistent communicaiton they can relate to is vital to your marketing success. Authenticity is the key to customer connections (although I think the word “authentic” is overused, the power of authenticity cannot be underestimated). As an online entrepreneur, you’re probably aware of ever-changing Internet marketing techniques. Not only do you keep up on the latest trends, social networks and online marketing strategies, you also have to adapt your message to your market and the medium or delivery channel. Sometimes this process is easier said than done. Because copy is one of the key elements of your marketing materials, it’s important to keep up with what’s working and what’s not. Some things you must consider: How can you best reach your ideal clients? Do you know what they are most receptive to? Can […]

    Posted in Copywriting | 11 Comments
    June 1, 2010

    In this Manyon Marketing Makeover I discuss Headlines that Sell. I’ve noticed that in the rush to get your message out to your market, make genuine connections and ultimately increase your sales, many people are doing a poor job of  grabbing the attention of readers. This baffles me because your headline is the 1st thing people read. And, it either draws them in or turns them off. Take for instance the headline of this blog post– it can do one of two things: 1) It may draw people in who want to learn tips from Manyon Marketing Makeovers, specifically people who are interested in ways to create headlines that sell. OR 2) The use of the word “Sell” could completely turn people off if they haven’t shifted the way they think about sales and being of service. That’s a risk […]

    Posted in Copywriting, Marketing Strategy | 19 Comments
    May 19, 2010

      Something has been weighing on my mind for a while now. As I look back on the evolution of my business I’m amused by the naivety that I exhibited when creating, starting www.writeoncreative.com and my “Internet business”.  And, I want to share my mistakes with you so you can gain website wisdom, learn, grow and blossom with much less B.S. (yep, I said it). To start, “I drank the Kool-Aid*”.  The first sip was good. It tasted like success and possibilities. I was jazzed and couldn’t wait for a flood of visitors to show up to my website and want to do business with me. The Kool-Aid was kicking in but I didn’t have the right foundation to support the vision. The promises of quick, easy money online were not as promising as they had first […]

    Posted in Copywriting, Manyon's Musings, Web Strategy | 31 Comments
    May 11, 2010

    In this Manyon Marketing Makeover I sahre the secred of sales success. If you really want to increase sales, you have to have the right marketing strategies in place. I like to remind people that the secret to sales success is truly your copy (that’s the content — the words you use- to craft your messaging for marketing, advertising and promotional materials). This concept is sometimes uncomfortable for some entrepreneurs because implying that copy is the secret to sales success means you actually have to sell. You may be one of the many who feel that “sell” is a four letter word.  I’d like to invite you to change your thoughts surrounding sales and selling in general. Think of your copy as a personal invitation to do business with you so you can help more people. By […]

    Posted in Copywriting, Manyon's Musings, Marketing Strategy | 29 Comments
    November 2, 2009

    When writing marketing, advertising and promotional copy, there are specific formulas to increase response and effectiveness.  These 9 elements to help your copy connect with your ideal customers will be helpful the next time you write copy. Since your copy truly is the secret to sales success it’s important to familiarize yourself with the formula even if you aren’t writing long copy. Here’s why: There is a psychological process that readers go through regardless of copy length and regardless of reading preference ie: analytical reader who dives into all the copy or scanner who glances at the key points and quickly makes a buying decisions. Knowing the formula for creating a sales letter will help you connect with your ideal client. Regardless of the length of your copy you can incorporate the basic formula to ensure you’re […]

    Posted in Copywriting | 10 Comments
    September 17, 2009

    Not everyone reads long copy and that’s why there are double readership paths. I’m guessing you already know this…but just in case, copy (the written part of any marketing material) is the secret to sales success. Have you ever noticed the formatting on long direct mail or web sales letters? Study the formatting and you’ll see long copy is formatted so “scanners” can skim the page to get the message while analytical readers can dive in and absorb ALL the details. Double readership paths are essential to appealing to both analytical thinkers/readers and scanners at the same time. This means you can capture the attention of both kinds of readers by using simple formatting tools like bolding, italicizing, highlight, underlining, using all capital letters and incorporating bullet points. An effective and likely the most common double readership […]

    Posted in Copywriting | 2 Comments
    August 28, 2009

      Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. Publishers Clearinghouse wouldn’t send out long sales letters if they didn’t work and coincidentally, newspapers wouldn’t sell small space ads if no results were seen.  Bottom line, it’s the copy inside the ads that makes the difference. As a marketer it’s important to realize that there will be a difference of opinion from consumers regarding what is more effective (this mostly depends on where they are in the decision making process regarding purchase). There’s also an age old debate about long copy versus short copy. The long and the short of it is that both are effective when incorporated in your overall strategy. Some […]

    Posted in Copywriting | 27 Comments
    July 7, 2009

      It’s important to offer your customers real value as opposed to simply trying to SELL something.  You can easily do this by crafting a free taste, white paper, audio or special report. Let‘s quickly recap the elements of good copywriting. Copy (the written part of any marketing material) is the secret to sales success. There are several components to copy and they all must work together. Here are some of the basic elements to keep in mind when you begin to write your copy: It’s vital to craft engaging headlines – the headline is the 1st thing people read in ANY marketing & advertising materials. Take time to clearly show customers the “What’s in it for me” factor. Simply put your customers don’t care much about who you are or what you do but they do […]

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