• You are under the category: Content Strategy

    December 22, 2016

    You may have noticed that I’m on a kick about legacy. What I haven’t shared is WHY… As we roll into the holidays, legacy is on my mind, family is on my mind, those less fortunate are on my mind AND I’m fired up to make a bigger impact so I can help more people. That’s where legacy comes into play. But WHY… I believe that we are each called forth to do great healing work in the world via our respective gifts. And although many of us may not see ourselves as working in the healing modalities, the truth is when you are making a true difference, you are helping, and healing. One of the reasons I’m fired up about legacy is that not everyone out there is on the same page. I’d like to see […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 3 Comments
    November 21, 2015

    It’s surprising how many business owners think marketing/advertising is a magic bullet. It is magic but it’s not instant. The fact is, you must make your magic and market it and that’s when the results roll in… (HINT: it takes a clear plan you must be part of it at least in the initial phases). It’s also important to know the difference between marketing and advertising. To simplify the magic of a marketing mix, there are three essential ingredients you must have in place to get results. Your content: This is your marketing message, your copy, your brand essence in words. You must be clear about your messaging and it must be in alignment with your mission, vision and speak to your prime prospects (you should be ultra clear on who they are) in a way that empowers […]

    Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 4 Comments
    September 30, 2014

    Regardless of the time of year it’s important to assess or reassess your business goals and objective. With that in mind,  I have three questions for you… • Are you where you hoped you’d be in your life and business at this point? • Do you have clear intentions about what you’d like to achieve in your business and your life? • Who is going to hold you accountable? I’ve been pondering planning A LOT lately. One of the concepts I teach in my POWER Planning Process is the idea of pliability. Pliability is important when creating your plan because it allows for course correction, challenging the norm and doing things differently. As you grow in your personal life and in your business focus, there needs to be room for pliability. There also need to be room for […]

    Posted in Content Strategy, Marketing Strategy, Planning and Strategy | 10 Comments
    August 25, 2014

    What if I told you I’m NOT a copywriter? You might think… “Lisa, that’s crazy talk. You’ve named a new copywriting and marketing formula, “Challenge. Solution, Invitation.™” that actually VOICES what everyone has been feeling about standard, manipulative formulas.You’ve been featured in Inc. Magazine and #1 bestselling books about this — are you nuts?!” OR — you may have actually worked with me and You might think… “Yes, I can see that because although we were working on web copy, you provided mentoring, consulting and ideas that made me even more money and got me real results.” Either way, there is truth to the statement that I am not a copywriter. The truth is, with over two decades of experience, I’m a mentor, coach (although for some reason I don’t love that title), consultant, strategist, PR pro and […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 9 Comments
    March 26, 2014

    There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Simply put, marketing is everything you do to position, promote and connect with your prospects. Marketing differs from advertising in a very specific way. Advertising is paid placement of your marketing message. This means you have full control of the content within the specified placement (i.e. radio ads, print ads, television ads, billboards and beyond). Although advertising can work, advertising is designed to interrupt (Think about TV commercial and radio ads that are designed to be intrusive, they are not as effective as they used to be because you can turn the […]

    Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 19 Comments
    February 18, 2014

    Marketing is like a puzzle. If you’re missing certain pieces, it won’t work like it should. Marketing is also like a staircase. When you miss a step, you can stumble and fall. To ensure marketing success it’s important that you have all of the right pieces of the puzzle to support your efforts. It’s equally as important that you’re taking the right steps to ensure success.   The exact steps I recommend when planning for your marketing success include:   Identify what you need to write. I’ve created the Copywriting Action Plan to help you write better copy and identify what you need to write so you can start planning your content. (This is my free gift to you when you join the Write On Creative Community). Learn how to craft copy in your own voice so […]

    Posted in Content Strategy, Marketing Strategy, Web Strategy | 25 Comments
    July 31, 2013

    While it’s true that you need a website, you also need a strategic marketing plan for your website, a content strategy plan and individual marketing plans for all of your offerings. If you fail to put these strategies in place you will fall into the trap of unrealistic website expectations.  That’s why it’s vital to have clear web marketing strategies. I firmly believe that copy is QUEEN and strategy is KING when it comes to your marketing content both online and offline. I must admit that I’m shocked by how many people “think” they have a solid strategy in place but they are missing vital elements of their marketing strategy. These missing elements coupled with unrealistic web expectations are the biggest reasons why people struggle with less than desirable marketing results. In order to market successfully online you […]

    Posted in Content Strategy, Marketing Strategy, Web Strategy | 20 Comments
    July 25, 2013

    Your website is an important part of your business. There is no doubt about this. At the same time, you may have unrealistic web expectations. I see this all too often when I work with preferred clients to assess their web strategy, content and beyond. I’m not discounting the importance of a website. My website is vital to my business strategy. At the same time, my website is not my only marketing strategy (it’s just one piece of the marketing puzzle). The most common unrealistic web expectation that I see is the belief that your website is “the end all be all”, the ultimate answer to marketing success. Even some of the savviest business people I have met fall into the trap of believing that once your website is up it will do all of the work […]

    Posted in Content Strategy, Marketing Strategy, Web Strategy | 9 Comments
    March 19, 2013

    What are you doing to maintain visibility and profitability?  I’m refocusing, leveraging and streamlining my offerings, team and more (Hint: this is a continual process especially when it comes to your web presence). AND during the process I’m doing a lot of reflecting on what works, what doesn’t work and what can be improved. I invite you to do the same. One thing that I know for sure is that our business and marketing plans have to be flexible. There are several elements of plans that really challenge people 1)Creating a plan (you do have one, right? If not — it’s TIME) 2)Implementing the plan (too often there is a plan in place but no action to make it happen) 3) Reviewing and adjusting the plan based on performance (you have to track and measure results) I’ve […]

    Posted in Content Strategy, Marketing Strategy, Web Strategy | 13 Comments
    January 9, 2012

    It’s important to have a plan. After all, if you don’t know where you’re going, how are you going to get there? You might feel overwhelmed by all of the content you need to create to effectively market your business online especially when it comes to writing for the web. That’s common AND it doesn’t have to be difficult. Once you have your web copy up to date and your website is truly ready to build relationships, attract your ideal clients and ultimately increase your income online, you’ll need to seriously consider your content, otherwise known as copy. When marketing online your copy is vital to your success. It’s how you’ll get new visitors to your website and give them an opportunity to decide if they want to do business with you. You must continually create new […]

    Posted in Content Strategy, Copywriting | 12 Comments