• You are under the category: Book Reviews

    September 25, 2008

    The Contrarian Effect spells out exactly why it pays (BIG) to take typical sales advice and do the opposite Personally I think this book should be required reading for anyone remotely involved in sales. Face it, we all sell to some extent and I’ve always felt the key to being successful in sales is to NOT sell out. My convictions on this matter didn’t always settle well especially when I was asked to do “dog and pony shows” back in the print, radio and ad agency days. It’s true, my foray in advertising and marketing started in sales. But I could never embrace the worn out, salesy approach. That just wasn’t me. I choose to connect with my clients and treat them as real people. Guess what? It worked and it still does today. Little did I know, […]

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    September 11, 2008

    The Mavherick Mind:How to Win the Battle for Success by Using What You’ve Got to Get What You Want is a book that’s worth reading. I have to admit I’m not a huge fan of using “battle” terminology in business. However, Liz Pabon has a unique approach to applying this terminology. She tackles the inner issues women have with success. Instead of preparing to go forth and conquer the competition, she suggests we should all begin within. I wholeheartedly agree with this approach. I believe everyone deserves success and that there’s enough business to go around. Liz helps pave the way to personal success by clearly defining a MavHERick. She’s sure to point out that MavHERicks are not rebels. Instead, women who possess the MavHERick traits are: Unafraid to color outside the lines Confident in their own […]

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    August 26, 2008

    Purple Cow is not a newly released book. However, many of the ideas in the book are new to business owners and will change the way you think about your marketing. Godin has written many books since Purple Cow. They’re all packed full of innovative marketing ideas. Still, I am a raving Purple Cow fan and it’s not just because the cover sports my favorite color “purple”. However, I’m sure there is an emotional connection there which increases my passion for the contents and motivated me to purchase. Purple Cow highlights a series of “case studies” and illustrations of remarkable marketing. Plus, takeaway points are flagged throughout for easy reference making it a breeze to revisit the content. Godin maintains the checklist of marketing P’s that have been used for decades is tired. I couldn’t agree more. […]

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    July 14, 2008

    My copy of  The New Rules of Marketing and PR is flagged with sticky notes. There are at least a dozen techniques I plan to implement in my own marketing. In fact, this book seriously opens the eyes of businesses relying solely on traditional marketing methods. Coming from a traditional ad agency background, over the past several years, I’ve had a learning curve when it comes to, what has been called, unconventional marketing methods. I’ve embraced the trends and know how important it is to continually stay up to date on the ever-evolving, online marketing methods available. I’m also quite certain many ad agencies who haven’t embraced online marketing, won’t want you to read this book. This is simply because the return on investment for online marketing, when executed properly can far outweigh the ROI of traditional […]

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    May 23, 2008

    I’m off to see the Wizard. The Wizard of Ads that is… and you’ll want to tap into the Secret Formulas of tthe Wizard of Ads Even though my business is primarily internet based there are tried and true advertising methods that span the mediums. One of my all time favorite reads is no exception. Roy Williams aka The Wizard of Ads is an absolute marketing genius in my book. The Secret Formulas of the Wizard of Ads is not a new release but the contents are timeless. I love the wacky approaches Williams uses in his own marketing strategies. In chapter 29 “Sing a Little Song, Dance a Little Dance” he shares the story of his not so conventional appearance at an American Marketing Association meeting held at a country club. He rolls in wearing jeans […]

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    April 23, 2008

    “Seven Dragons: A Guide To A Limitless Mind” is jam-packed with proven advice that shows you how to rapidly increase the manifestation of your desires. Simply put, you can easily burst through your own barriers by applying simple techniques from this book. The book offers a series of profound self-coaching questions and journal activities so you can immediately change your behaviors, make better choices, and bring success into all areas of your life. This book reveals: The seven (mental) dragons that keep you stuck 10 rules to really getting what you want in business and life Sure-fire ways to manifest abundance A step-by-step process to shift your mindset The keys to transforming your desires into physical reality How to be what you want so you can create what you want! “Seven Dragons” is an investment in yourself […]

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    January 20, 2008

    Many years ago I read a book, The Aladdin Factor, that changed my life. The beauty of books is they are truly timeless. I revisited this book several years ago because the continued buzz about “The Secret” made me think of it. AND it continues to be a trusted resource in my library. The Aladdin Factor is a simple fast-track to getting what you want. Originally released in 1995 (around the time Chicken Soup for The Soul series was really taking off). This book changed the way I approached business and personal interactions. If you a haven’t read it yet, follow this link to get your copy The Aladdin Factor I believe that one of the greatest lessons you will ever learn is included in this book. That lesson is the fine art of asking for what you […]

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    December 19, 2007

    I finally got around to reading Robert Ringer’s completely rewritten New York Times #1 Bestseller Winning Through Intimidation. It’s been on my reading list and shelf for some time. Recommended by greats such as Dan Kennedy and I believe John Carlton.  I checked it out even th0ugh I don’t want to win through intimidation. I want to win in business by being darn good at what I do, working honestly. and ethically and simply enjoying every minute. Honestly, Ringer’s writing style didn’t completely resonate with me. I always find it interesting when a book comes so highly recommended and it doesn’t really gel with me. None the less, I did glean some insights (or rather reminders). Ringer does an excellent job of positioning the importance of payment. He outlines the four key steps to successful selling. Have […]

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    October 20, 2007

    As a marketer, when I first read the title of Seth Godin’s book All Marketers Are Liars, I thought, “how dare he?” But I knew better. I knew why he dared. My reaction was exactly what he was looking for. Godin dares to push the envelope because he is a master marketer and he continues to exhibit his expertise in each of his books. The original title when I first read the book was: All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World and it piqued my interest for several reasons. First it was highly recommended by trusted colleagues, second I personally gain incredible insight each time I read something Godin writes and finally, I was wildly curious. Marketers do get a bad rap and to be frank, not all of them can be […]

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    September 25, 2007

    Women & Money ~ Owning the Power to Control Your Destiny Money is a topic you either embrace or avoid. Orman’s book delivers straight talk on investing for women and building individual wealth. Personally I’ve always known just enough about investing to put some money away each month and I rely on financial advisers to steer me in the right direction. Suze shares a candid look at her life and how she got to where she is now. Plus she offers a no nonsense approach to making sure women begin to really think about taking care of their own business. With an uplifting vein of optimism about what is possible throughout the book, Orman successfully illustrates traits and tactics to help women thoughtfully approach investing.

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