April 16, 2014

Is speaking part of your business model? If it isn’t, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.  It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the  type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else? More importantly what do people respond to when you deliver your message? It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic […]

Posted in Manyon's Musings, Marketing Strategy, Publicity Strategy | 15 Comments
March 26, 2014

There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Simply put, marketing is everything you do to position, promote and connect with your prospects. Marketing differs from advertising in a very specific way. Advertising is paid placement of your marketing message. This means you have full control of the content within the specified placement (i.e. radio ads, print ads, television ads, billboards and beyond). Although advertising can work, advertising is designed to interrupt (Think about TV commercial and radio ads that are designed to be intrusive, they are not as effective as they used to be because you can turn the […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 18 Comments
March 6, 2014

Your WORD is your honor. That’s why I’m so passionate about sharing techniques to empower you to create marketing messages with integrity. During an interview with Melanie Benson Strick, we discuss creating marketing messages to support your mission. AND, get REAL about many factors of business and marketing success including the “stretchy” feeling we get as thought leaders. We chatted about FEAR and about creating marketing messages with integrity. This is real, raw and you can catch the full interview on Small Business Optimizer below and discover how to elevate your marketing message.   You can access the interview on Melanie’s blog here, too. AND be sure to zip over to Facebook to join the conversation. Fear can make or break you. It’s something I face on regular basis. This is likely true for you, too… Post […]

Posted in Manyon's Musings, Resources and Interviews | 20 Comments
February 26, 2014

I’ve been known to challenge the norm and to encourage you to do the same.  One of my favorite authors and thought leaders is Seth Godin. He’s a great example of challenging the norm. I’ve had the opportunity to see Seth speak and to meet him. He’s unassuming and approachable which makes him even more brilliant in my book. We are in the midst of The Connection Economy. And there is no better way to connect than with your word. That’s why I’m so passionate about sharing ways to improve your marketing message and strategy. The Connection Economy is also why I’m so passionate about creative writing and storytelling, especially in business. NOW is the time to blend it all together and be uniquely YOU. I firmly believe that your word is your honor. That is why […]

Posted in Manyon's Musings, Resources and Interviews | 13 Comments
February 18, 2014

Marketing is like a puzzle. If you’re missing certain pieces, it won’t work like it should. Marketing is also like a staircase. When you miss a step, you can stumble and fall. To ensure marketing success it’s important that you have all of the right pieces of the puzzle to support your efforts. It’s equally as important that you’re taking the right steps to ensure success.   The exact steps I recommend when planning for your marketing success include:   Identify what you need to write. I’ve created the Copywriting Action Plan to help you write better copy and identify what you need to write so you can start planning your content. (This is my free gift to you when you  join the Write On Creative Community). Learn how to craft copy in your own voice so […]

Posted in Content Strategy, Marketing Strategy, Web Strategy | 25 Comments
February 4, 2014

Sharing your thoughts is one thing. Being named a thought leader is quite another (and rather humbling). I was invited to have a Resonance Dialogue with Jayne Warrilow. I immediately agreed because I really like everything Jayne stands for and I love sharing my passion with others. Imagine my surprise when I received this message from Jayne… “I just wanted to let you know that your Resonance Dialogue has been selected by our coaches as within our TOP TEN for 2013.You will find yourself amongst some incredible thought leaders all sharing their best ideas to help others along their journey.  We want to take a stand for resonance and the incredible energy that comes with unconditional giving. Please feel free to share our page if you would like to get involved and add some value to your community with […]

Posted in Manyon's Musings, Resources and Interviews | 2 Comments
January 25, 2014

Have you considered that your business model might not be the best way to promote and market your programs, packages and services?  The maze of marketing options and business models can be confusing especially if you’ve only been given select pieces of the marketing puzzle. The KEY is to determine how you’d like to craft your business and marketing to truly support YOU!  Personally I prefer a lifestyle business that promotes freedom while making money from my passions. James Roche is a trusted friend and colleague. We’ve worked together in several capacities (including when I was a mastermind leader for Ali Brown’s programs and more). Recently James and I had a candid conversation about marketing and lifestyle/freedom-based businesses. The content was so JUICY we decided to record it. When you crave a business that gives you a […]

Posted in Manyon's Musings, Marketing Strategy, Resources and Interviews | 8 Comments
January 20, 2014

By being proactive you can create a solid marketing plan for success.  As we grow and evolve this may mean that our business model will change, too. With this in mind, it’s important to create your Content Strategy Plan (aka Internet marketing editorial calendar) at least a quarter in advance.  NOW is THE time to evaluate where you are, where you’ve been and where you’re going. This includes: Reviewing revenue streams and projections Making adjustments as necessary Revisiting strategy and execution To help get the juices flowing I’m sharing a rich resource. I was honored to be interviewed by Jim Nemley on BlogTalkRadio. He is a such a great source of information and inspiration. I could talk to him about marketing and strategy for hours. I’m sharing our interview from Building Your Xtra-Ordinary Business Radio Program here because it’s full […]

Posted in Manyon's Musings, Resources and Interviews | 13 Comments
January 8, 2014

There are three key elements to creating the life and business you desire. Gratitude, success and support. I suggest that we all focus on gratitude and success (Exactly why I keep a journal of gratitude and a journal of success). It’s one of the best ways I know to stay focused on what really matters and celebrate accomplishments (As well as pick myself up when I’m being to hard on myself — Can you relate to that?). One thing I know for sure is that each of us are way too critical of our own success and where we think we ought to be. This is why it’s important to surround ourselves with people who can hold the space for our vision and hold us accountable to ensure we’re not only moving forward but that we’re stretching ourselves. […]

Posted in Marketing Strategy, Personal Development, Planning and Strategy | 7 Comments
January 6, 2014

How will you design your business so it’s fully supporting you instead of the other way around? (yes, we’ve all been there and IT can change — but it’s up to you). Setting intentions for the New Year is important. Being clear with your intentions is important any time of year and you can change your intentions whenever you want. That’s the beauty of freedom and taking responsibility for your own life. AND, your life should fully support YOU in all areas. I’m not a fan of resolutions. In fact, I resolve not to make resolutions. I feel they lack substance. Instead I make commitments to myself and I set a theme for the year (often selecting theme songs that correspond with my focus but that’s another post). My theme for 2013 was “CHANGE”… I took a […]

Posted in Manyon's Musings, Marketing Strategy, Personal Development | 19 Comments