Write On ~ Creative Writing Services

The New Year is right around the corner and if you’re anything like me when it comes to business planning, you have BIG goals and need your website to support them. That’s why I’m in the process of completely revamping my website yet again.

You’ve probably heard me say you need to review and revamp your web flow and web copy at least once quarterly. This is important because you need to meet your prospects where they are and the marketplace is ever changing.  If you want to remain competitive, you’ll need to have fresh content and make sure your prospects know how to work with you so they can become paying clients.

If any of this sounds familiar to you, or you simply don’t know where to start, it may just be time to get the support you need…

• You have a beautiful website but it’s not converting prospects into paying customers
• You feel challenged because you have yet to find someone who can help you with your website copy and strategy who REALLY gets you and your message
• You are embarrassed to send people to your website because you know you need to make revisions to your copy and you just haven’t had time
• You struggle to find the right words to craft a marketing message about your business that really connects with your ideal clients
• You make excuses for your website and/or it is not getting you the results you’ve hoped for
• You feel like your website isn’t really reflecting you, your mission and your business AND you don’t know where to start to fix it
• You’d feel a great sense of relief to have someone partnering with you to help you fine-tune your messaging and strategy

The good news is, I want to help you eliminate the frustration that comes with not knowing where to begin when it comes to making the website copy changes you know you need to make (I’ve been there and done that).

I also want you to know exactly how we can work together before my rates for some of my services increase (I’ve been pre-warning my community about this and the time is near).

1) If you want to DIY (do it yourself), the 24-7 Web Sales Secrets Course is the perfect tool to get clear on your web strategy and rewrite your copy so it’s more effective (or even create your copy from scratch if you like to write). I offer a comprehensive course to help you do this and when you invest you’ll automatically save $100.00 off a Manyon Marketing Web Makeover. Get the details here .

2) If you prefer one-on-one time with me, the Manyon Marketing Web Makeover is ideal because we review everything together, you get headline suggestions, action items to implement (or better yet, delegate) and you save on editing and rewrites if they’re needed or you don’t want to write your copy yourself. (Oh, and I’ll even rebate your MMWM investment towards rewrites and editing if needed and I offer a convenient two-pay option . PLUS, I only offer 6 of these a week so you might want to schedule soon). Get the MMWM details here.

3) If you don’t want to write your copy and prefer to outsource, my 5 Page Web Copy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works. It’s important that I let you know time on my calendar is limited and I don’t accept all projects. It’s also only fair to let you know that the investment for my 5 Page Web Copy Packages is increasing by $500.00 in the next few weeks. You can lock your package in now and get started in the New Year. I even offer convenient payment options and a 10% savings when you invest in full. Get the details here.

I look forward to the opportunity to give you a voice and turn your ideas into something that matters via web copy that builds relationships, books more business and ultimately makes you more money. Click here for an overview of my offerings.

I don’t know about you, but I know I’m doing everything I can to make sure I have the right tools to succeed in business in 2012. This includes another big website revamp (did you know you should be updating your web flow and copy a minimum of once quarterly?– I digress –I’ll write a post about that soon).

People often ask me why I invest in business mentorship…

My answer: If you don’t continually hone your craft, learn to better market your business and get fresh perspective you’ll stay stuck where your are (even if you FEEL like you’re making headway).

What are your BIG goals for 2012?

How can I help support you in reaching them?

I’m going to share some ways we can work together if it feels right to you but first, I want to make sure you’re not missing the FREE business building videos from my mentor Ali Brown…  (I urge you to get your free business building tips right away by clicking here).

Second, I want to share a couple of interesting conversations I recently had with clients and colleagues about my business. Recently I was asked two important questions. Questions that not many people ask. I think probably because they’ve already become familiar with me and know the answers. Regardless of the reason it was a great exercise to answer the questions. And, I’m curious to know how you’d answer the same questions when you are asked?

The first question was “Who are your ideal clients?” This answer was easy for me because I love to work with visionary people and that’s who I attract.

My answer: The majority of my ideal clients are spiritual, heart-based entrepreneurial female authors, speakers and coaches who have a very BIG mission. The common thread is they all want to make a difference and the coolest part is they are all wildly different and absolute individuals. They’re successful, driven and creative, yet they struggle with their marketing message and need help articulating it in a way that doesn’t feel salesy or cheesy and truly connects with their ideal clients.

Sound familiar. I bet it does AND that’s probably why we’re connected.

The second question was asked by a prospective client. She wanted to know why she should do business with me. I honestly haven’t been asked that questions in a LONG time. I really didn’t have a polished pitch so I simply spoke from the heart and it really flowed (that’s when I know I’m on the right track).

My answer: I know without a doubt that my mission is to give women a voice to turn ideas into something that matters. I do this via copywriting, especially for the web, to build relationships, book more business and ultimately increase income. I’m the natural choice because I have the gift of writing in your voice to make true connections with your ideal clients. People come to me because they need copy, have copy that needs help or they want to learn to do it themselves. I meet you where you are, make the process painless and I’m told by many clients they wish they would have hired me first because they didn’t get what they were looking for from other copywriters and I could have saved them money by doing it right the first time.

I’m sharing this with you today because this scenario is more common than you might think and I would be honored to help you fine-tune your message to make a BIG difference. Often, we are too close to our businesses to see things clearly all of the time and it helps to get new perspective (this is true for me, too).

I also want you to know exactly how we can work together before my rates for some of my services increase (I’ve been pre-warning my community about this and the time is near).   So, if you’re interested in learning more, getting really clear on your messaging and getting professional support, visit this link.

There’s a new magazine in town and you’re not going to want to miss it. Primarily because it’s all about business, all about success and all about you (click here to get your FREE subscription).

Publisher, Cathy Alessandra has taken great care to create a magazine that speaks to today’s woman. You’ll find business tips, fashion tips, recipes, fitness advice and a success spotlight (my friend Joy Chudacoff was recently featured on the cover and you’ll love her story – she runs her own very successful business and is a coach in Ali Brown’s Elevate program, too).

Cathy has  hand-selected her feature writers including experts in legal topics, branding, publishing, fashion, fitness, food, marketing and more. I’m blessed to know most of the featured writers, including my good friends Joy Chudacoff and Jessica Eaves Mathews. I’m thrilled to be a featured writer, too (I share tips about copywriting and marketing).

The coolest thing about being a part of Today’s Innovative Woman is that all of the featured writers are real women (meaning no false pretenses — what you see is what you get). In addition to being in business, we’re wives (well, some of us), mothers, daughters, sisters, friends and more. In other words you’re getting the real scoop on business and success from women who truly walk their talk. I invite you to get your FREE subscription today.

Your website is one of your most powerful marketing tools. If it isn’t building relationships, getting clients and making money there really isn’t a reason to have an online presence.  At the same time having a website is not all it takes to succeed online.  When creating an online presence there are three foundational marketing pieces that I recommend.

These core components are essential to creating a successful marketing plan and succeeding online.  I’ve found that having just one of these in place is not enough.

1) Your Copywriting Action Plan determines what you need to write. It’s where you outline the content you need and plan the creation of your content (you’ll also want to be familiar with copywriting tips and techniques to truly connect with your ideal clients).

2) Your Content Strategy Plan (this is how you’ll strategically use your copy to reach your business goals and create your Internet marketing editorial calendar and beyond).

3) Your Publicity Plan (or a press release strategy and this should be a regular part of your efforts not a fly-by-night – hit or miss attempt) to help you spread your word and get the recognition you deserve. BUT, before you’re ready to move beyond the big picture of your Copywriting Action Plan to create your Content Strategy Plan and ultimately your Publicity Plan, you’ll need to make sure your website is REALLY working for you.

There are three ways your website can really become a money making machine and success hinges on the clarity of your copy and strategy.

1. Create a clear pathway to build relationships online ( Hint: If you are not requesting that your website visitors take action, chances are you have a static, brochure relationship and that’s a waste of money).

2. Get clients by continuing the relationship online so they know, like and trust you and move on to the next step.(Hint: make sure you have a clear strategy in place for continued communication and added value).

3. Connect with clients so they’ll invest in your products and services and you’ll ultimately make money (Hint: provide high value content and information and clearly tell people how they can work with you).

If your website is missing any of the three foundations to a functional website it’s time to carefully review your web flow and your copy. Often coaches, speakers, authors and entrepreneurial women need copy, have copy that needs help or you want a DIY (do it yourself ) quick fix. For solutions click here

I’m back from the Shine Conference in Dallas,Texas and I’m fired up! It was a great honor to be featured there and to introduce Christina Hills breakout session about Word Press websites. I gained some great insights at Ali Brown’s  Shine conference and it was cool to be featured during some of the presentations. Exposure to brilliant people who need my services never hurts. Something that really resonated with me was shared by my friend Joy Chudacoff. She said “Success doesn’t happen in a straight line.” Can you relate to that too?

Aside from the rich content at Shine,  some of the most magical moments occured when new connections were made. I gained some great insight and clarity while having a lively dinner discussion with Robin Fisher Roffer, her husband Steven and our mutual friend Mary Kay Morgan. Robin asked me about my business and as a brilliant brand strategist (and so much more) she pulled my mission out of me in record time and helped me capture the essence of my business. You’ve probably seen movies where marketing people are mapping out million dollar ideas on napkins in a bar, right? Well, this was similar but WAY better. As we chatted she made notes and here is the clarity I gained.

The reason I do what I do is to give women a voice to turn ideas into something that matters. I do this by writing copy for websites (and beyond) that builds relationships, gets clients and makes money.

I’m passionate about this because it makes a difference and I feel really good about helping others succeed. I can help you gain clarity with your message much like Robin helped me. I share this because often we are too close to our businesses and it helps to get new perspective.

I believe you that you have a BIG mission and message but you may be struggling to articulate it. Maybe your website doesn’t truly reflect your essence and it’s time that you get some fresh perspective.

I am blessed to work with some of the smartest, savviest, most successful, visionary coaches, authors and speakers on the planet (but you already know that) and many of you struggle with your web copy (marketing message) and website in general. Recently I shared with you a story about a friend, client and colleague who completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. Together we refined her marketing message (copy) on her homepage and now she’s PROUD of her website. But, that wasn’t always the case.

This might even sound familiar to you…

• It’s a struggle for you to craft a message about your business that really connects with your ideal clients?
• You’re ashamed and even embarrassed to send people to your website?
• You make excuses for your website and/or is it not getting you the results you’ve hoped for?
• You struggle to find someone who can help you with your website copy and strategy?
• You  feel like your website isn’t really reflecting you and your business?

These are common feelings when technology and writing are a challenge for you.  I understand the frustration that comes with not knowing where to begin when it comes to making the website copy changes you know you need to make (I’ve been there and done that). Plus, I genuinely want to give you a voice that turns your ideas into something that matters. Let’s start with your web copy! (or maybe you have a business associate who needs help?)

Another BIG takeaway from Shine was something Ali Brown asked “How are you going to make it happen?“. That simple yet profound questions made me realize I need to step it up and invest in myself to spread my message and mission to more people. So, I leave you with the same question. If you’ve been struggling with your web copy and message, “How are you going to make it happen?”  – Know you don’t have to do it alone.  I’m here to support you.

I’m excited to help give you a voice to turn your ideas into something that really matters via your web copy.  Visit Write On Creative to explore your options. I’d love to support you.

I’m currently at Ali Brown’s Shine event in Dallas, Texas. The theme of Shine this year is Reinvention.

Is reinvention a good idea or do people just give up too easily?

Honestly, I sometimes think the term “reinvention” is thrown around a little too lightly. I get that change is necessary for growth and success. Change is truly the only constant in life. I embrace it, I’ve learned to. At the same time something about “reinvention” doesn’t sit right with me. I think it’s because many people use reinvention as an excuse to give up and move on to something else (often perceived as something easier). It reminds me of something I often tell clients “just because you can do something, doesn’t mean you should.”

We’re all faced with so many choices and opportunities. As freelancers and entrepreneurs it’s easy to chase after the next “bright shiny object”. It’s also easy to veer off our intended path because there are so many opportunities. I know I’ve done it and had to course correct a time or two.

On day one of Shine, Ali Brown shared key elements you must embrace to reinvent. I think everyone should consider this when they consider where they want to be (personally and professionally).  First, Ali was really clear that you cannot have reinvention without change. That may seem simple and at the same time how often do we resist change even when we know it’s necessary?

To reinvent you need to, be ready, be able and be willing to make the changes necessary to reach your ultimate goal. The theme of reinvention reminds me of one of my favorite quotes “Never resist a temporary inconvenience if it results in a permanent improvement.” I’m not sure who originally said this or I would give credit where credit is due. I will say this – the concept has kept me moving forward even when times got really tough.

I was very impressed with the key note delivered by Jane Wurwand. She’s a dynamo. She emphasized staying on course, pushing through when things get difficult and keeping your eye on the end goal even if you don’t know how “the bit in the middle” is going to work out. She said “Saying ‘no’ lets us choose our YESES.” That really resonated with me (her entire presentation was spot on and so refreshing).

So, I leave you with this question. What do you need to let go of to make more room for what really serves you (both personally and professionally)?

I’d love to hear from you here and I’ll be thinking about this, too.

I was chatting with a colleague who is a leader in the coaching field, a trusted friend and advisor. We were discussing and celebrating the birth of her new website. We worked on the project together and I helped her revamp her homepage copy. She also completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. During our conversation she admitted to me that after reworking her copy and redesigning her site she now felt much better about her online presence and is  no longer suffering from website shame.

Does this sound familiar?

• Are you ashamed to send people to your website?
• Do you make excuses for your website?
• Do you feel like your website isn’t really reflecting you and your business?

Maybe you’re even really frustrated because you don’t know where to begin when it comes to making the website changes you know you need to make?

This is more common than you might think and I can help. In fact, I’m extremely passionate about providing support to you if you need copy, have copy that needs help or if you want to learn how to assess and rewrite your own copy (check out your options here).

I want you to have the opportunity to lose your website shame and work directly with me. So, here’s what I’m offering. First, it’s important that I let you know time on my calendar is limited and I don’t accept all projects. If you’re a conscious entrepreneur, author, speaker or coach, chances are we’re an ideal fit and I’d love to help you.

Here’s the best way to get started with me.

1) Schedule one-on-one time with me to get expert guidance on how to ensure your website is building relationships, getting clients and making money with a Manyon Marketing Web Makeover and we’ll review your website together (I do need to let you know that I’m booked into the second week of November so, you’ll want to lock in your time now because I have a feeling my calendar will be even more packed after Shine).  Once you’ve scheduled your Manyon Marketing Web Makeover, if we determine you need rewrites, I’ll rebate your investment toward a 5 Page Web Copy Package and revamp your messaging for you.

2) If you don’t want to write your copy and prefer to outsource, my 5 Page Web Copy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works (When you invest in this option now you’ll lock in your savings even if we start your project in January. Remember the investment increases by $500.00 at the end of this year –(payment plans are available).

Visit this link to see how you can end website shame. If you’re interested in the Manyon Marketing Web Makeover click on “I have copy that needs help” or if you just want to jump in and work together to create your copy click on “I need copy”.

I’m excited to support you and your website success.

What’s your biggest challenge with your website right now? I’d love to hear from you. Please post a comment and I’ll answer.

Wine is a passion of mine. I wouldn’t say that I’m an expert. I simply enjoy wine. I believe wine is a form of art and I’ve experienced the entire process from planting to picking to crushing to aging to bottling to serving and, of course, tasting (Yummy).

I’ve considered blogging about wine for quite some time. I’ve had this category on my blog for many years and now I’m finally moved to start blogging about various wine related topics. Mostly because my social media friend and wine maker Cynthia Cosco of Passaggio Wines featured me on her blog.  So, my first post in this category is a tribute to wine (aka entrepreneurial fuel), social media and unoaked Chardonnay (yes, Chardonnay that is not aged in oak).

Those  who know me well will wonder why I’m blogging about a white wine especially since I LOVE really BIG RED wine. Well, this  particular Chardonnay is an exceptional wine and Cynthia has a very cool style. We first connected on Twitter (check her out @passaggio) and struck up a friendship while tweeting about marketing and wine. I offered some insights and she sent me some wine (how awesome is that?). It was delicious and this is how I can, in good faith, say you need to try it and how I became a huge fan of her unoaked Chardonnay and wine making style.

But, I digress…  The motto at Passaggio Wines is to “Live your passion!” and in addition to being a wine maker, Cynthia also likes to share motivation and passion with others. So, she’s featuring various people on her blog and I’m one of them. You can check out the Passaggio Wines blog here — Stepping Into The Unknown and be sure to poke around the site and order some wine.

I’d also love to hear about your favorite wines. So, feel free to share. What are you drinking? What’s your favorite Chardonnay and why?

Cheers to social media, entrepreneurial fuel and unoaked Chardonnay!~

Have you ever had an experience where you realize you’re not being as clear as you could be?

This happened to me at a recent business retreat in Arizona. I was meeting with eight of my most trusted colleagues in a private mastermind meeting.  I love meeting with this group because they give me clear perspective on my stuck spots and beyond and they are all wildly successful.  We meet several times a year and we each get an hour to focus on our business direction and get valuable feedback.

Anyway, instead of focusing on what isn’t working or what I’m stuck on, I decided to focus on what is working. It just made sense to focus on something I know is working so I could get fresh perspective and ideas around how to make it work even better.

As I presented my vision and focus, my passion for helping my preferred clients was evident. I couldn’t hide my excitement about helping people get really clear on their marketing message to create copy that truly connects with their ideal clients so they can in turn help more people.

Then I clearly outlined the way people can work with me … as follows…

1) For those who want to DIY (do it yourself), the 24-7 Web Sales Course is the perfect tool to get clear on your web strategy and revamp your copy (or even create your copy from scratch if you like to write).
2) For those who prefer one-on-one time with me, the Manyon Marketing Web Makeovers are ideal because we review everything together, you get headline suggestions, action items to implement (or better yet, delegate) and you save on editing and rewrites if they’re needed or you don’t want to write your copy yourself.
3) For those who don’t want to write their copy and prefer to outsource, my 5 Page Web Copy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works.

AND something interesting happened when I shared this information. Here’s what I discovered, having this clarity helped my colleagues understand the best way to funnel referrals my way. In fact, they were all really excited by my clarity and have already sent business my way. You see, in past meetings I’d been sharing my stuck spots and working on my other offerings — offerings that people aren’t ready for UNTIL they have a website that really works and copy that truly connects.

I’m sharing this behind the scenes AH-HA moment with you because often we’re too close to our own business and messaging. This can mean that we think we’re being clear and we’re really not. Outside perspective is vital to all businesses and that’s exactly why I’m so passionate about the Manyon Marketing Web Makeover services that I provide.

When did you last review your website to make sure it’s really portraying you and your message in a way that truly connects with your mission and ideal clients? I recommend doing this quarterly.

For the most part people come to me because they need copy or they have copy that needs help. I can assist from scratch or with Manyon Marketing Web Makeovers or rewrites. There are also those who like to DIY and the 24 -7 Web Sales Success Course is perfect for that. Here’s a quick link to my copy offerings and to be clear, I’m accepting new clients. Click here if you need copy, have copy that needs help or just want to learn how to do it better yourself

You may have heard the saying “Facts Tell and Stories Sell”…

This is especially true when it comes to copy. Facts are definitely important and you’ll want to be truthful in any copy you create. Facts educate. Statistics can also be helpful (think data and figures) and you can weave them throughout your copy. Just remember who you’re talking to and how your audience responds to information.

Studies have shown men tend to be more interested in facts and figures. Women tend to connect emotionally on a relationship basis. Of course this is a general statement and I firmly believe a blend of facts, statistics and emotions should be incorporated in most copy.  To really connect you’ll also want to engage your audience with storytelling. Figure out a way to connect your personal and professional experiences with your core audience’s desires.

Can you POWERFULLY position your product and/or service in such a way your ideal clients will envision a better life because of your offer? Would your ideal clients relate to your story? Often they will and it’s another way to develop relationships that eventually result in sales.

Remember, your copy, especially on your website, should develop relationships, get clients and ultimately make money.  There are many ways to weave your story into your copy. For example you might consider telling your story on your “about” page on your website instead of listing only your standard bio (though both are important).

What is your story and how does it relate to your clients? What do you have to offer that makes life easier, faster, or more complete for your customers? Become an expert storyteller to increase your results. Just make sure they’re true stories and not tall tales. Truth in advertising and marketing is still the right way to go. It’s time to connect on an emotional level to build relationships with your copy and connect with the people you are meant to serve.

Take Action Challenge:

o Are you entertaining and engaging your audience with stories to connect them with you and your product or services?

o Think about ways you can build relationships through storytelling.

o How can you weave your stories throughout your copy?