As we near the Thanksgiving holiday in the United States I’m contemplating thanks and gratitude. Here’s a quick video message for you and you’ll find a little something for you no matter where you are (US and beyond). Go ahead and read on to download the audio I reference. You’ll gain insight surrounding the truth about marketing and sales. AND, it just might change the way you think about your business. Plus, you’ll learn more about my NEW marketing model for success and how to create marketing messages with integrity. No strings attached. Enjoy! Click here to listen… Oh, and if you’re not a member of the Write On Creative Community, be sure to grab your free Copywriting Action Plan by entering your information at the top of this page. You’ll want to be a member of Read more...

If you have a website (and I sure hope you do) it’s important to consider creating “Pick, Click and Pay Packages.™” There’s a lot of buzz about passive revenue, information products and websites that really work. The truth of the matter is there really is NO passive revenue. Everything we create, develop and provide takes time and energy. AND even information products cost to deliver once they’re created (web hosting, shopping cart, admin, assistant fees, etc.). Often the people touting “passive revenue streams” don’t invite you to think about the time, energy and expense factor. So, even though there really is no passive revenue, you can streamline and leverage the process of offering your products and services online. This happens by getting really clear on what I call “Pick, Click and Pay™” packages on the web. These Read more...

When creating your web strategy and website development or maintenance, strategy is KEY. Here are three ways to ensure you start out on the right track or develop the right team to maintain your website. Remember, once your website is up and running you cannot just “set it and forget it” and expect to get fabulous results. AND it’s even more important to create your web strategy from the very beginning. 1. Make sure you have a strategy: Your website is the heart of your business online. Think of it as your virtual welcome mat. You must have a clear plan when creating and maintaining your website to ensure it will actually help you build your business. If you’ve already created a site be sure to review your strategy regularly. Do you have a fluffy, vanilla brochure Read more...

Is your business a business or a hobby? Maybe a little bit of both… When I first started www.writeoncreative.com I was a bit of a hobbyist. Especially before I created strong boundaries, streamlined systems to manage my time and started getting more requests to connect than I could handle. With demand comes the realization that you must be laser focused. Here’s what I mean by that. When I first started my business I spent A LOT of time at networking events, on the phone and meeting with people. Often these efforts were not as focused as they needed to be (although I was making great connections and having lots of fun). Being a people person, I know I spent way more time visiting and socializing than actually moving relationships forward in the true spirit of collaboration to Read more...

When was the last time you TRULY invested in yourself and/or your business? For many of us the outcome of investment is the same — when we grow personally we thrive professionally and when we grow professionally we thrive personally. There are many ways you can invest in yourself and it all starts with owning the fact that we need outside support, guidance and tools to move ourselves towards our end goal (whatever that might be). You can invest in yourself by participating in programs, getting paid to speak or simply committing time to honing your craft. However, I’ve found that we tend to get more value out of the activities that require some monetary and energetic exchange beyond time. I’m sharing this and inviting you to take a quick inventory on what you’re really doing to Read more...

When you find yourself in a place of frustration or overwhelm (and I believe we all do– notice I didn’t say “if”) there are three steps you can take right away to refocus and recharge. 1) Carefully assess and evaluate what you are tolerating. This is a deep process and may take a bit of time AND I highly recommend it. Grab a pad of paper and a pen or pop open your laptop. Make a column for both your personal life and your business and jot down all of the things that are causing you any amount of discomfort. Your tolerations can be big or small but whatever they are they will have one thing in common — they are causing you discomfort on some level and that HAS to change. This could range from a Read more...

When you base everything you do on your values, you add value to your life, relationships, business and overall way of being. I was delighted to find this Simple Truths video that addresses values because it’s one of the core components of my How to Create Marketing Messages with Integrity program. Take a moment out of your busy day (actually only three minutes) to watch this video and reflect on how connected you really are to your values. Click on the “view new movie” button below to get started. What are your core values and why do you feel they are important? Please share here?

I’m really proud of the work I’m doing to share the new marketing model for success. I’m sharing why the traditional marketing model isn’t working with women and what is. It’s pushing me out of my comfort zone and that’s always a good thing. When was the last time you were pushed out of your comfort zone? The techniques I share apply to men too AND there are really specific reasons I’m focusing on women — you’ll learn about that in the interview.  Please set aside some time and watch the interview (it will only take 30 minutes of your time and you’ll be glad you watched). You’ll hear my philosophies first-hand. The same philosophies about the new marketing  and copywriting formula for success as seen in Inc. Magazine online.  Simply, follow this link and scroll down to the video at the bottom of Read more...

Lately I’ve been spending some time just “being” and taking some personal time to determine what matters most. This includes time with family, long walks, golf, laughter, friends, food, music, dancing and more (Note: this is truly an ongoing process). It isn’t always easy to just “be” especially when you are a Type A, driven, entrepreneur like me… Admittedly, it’s taking some practice.  It’s also feeding my soul even though my golf game is a little rusty.  AND, I’ve realized I really need to play more. The saying “practice makes perfect” is often true. I believe it’s important that we practice the things we love in business and in our personal lives.  Some may think taking time to just “be” is a personal topic and that it doesn’t relate to business.  That reminds me of the old Read more...

There is a NEW marketing model for success… and the momentum continues… since being interviewed and showcased in Inc. Magazine I have been invited to be a guest on several radio shows to discuss my new marketing model for success (and I’m open to doing more — it’s a TON of fun to share marketing philosophies and formulas that really work today). One of my most recent interviews is featured on FMG radio ( Fun. Money. Good. radio founded by the talented Jody Colvard). In this interview Penelope Cox gets to the heart of the matter and we discuss what is and what isn’t working in marketing and copywriting today.  You’ll discover why the traditional marketing formula isn’t working. Take a listen and apply my formula for marketing success to create clear, compelling copy that truly connects Read more...