July 8, 2014

There are five KEY elements to business success, growth and seizing opportunity. 1. Have a BIG vision and clear intentions for the outcome 2. Take inspired action 3. Get help 4. Follow through 5. Leverage the outcome to support your BIG vision Here’s the rub. Often we overlook opportunity because we are not thinking BIG enough, we’re not clear about our intended outcome or we simply don’t take action. AND we don’t think beyond what “appears” to be possible (think about that for a minute and you might even want to journal about it…). Here’s a specific example that might help you seize future opportunities. The California Women’s Conference offered their first Virtual Stage competition in celebration of the 29th CWC. The Virtual Stage is the brainchild of Michelle Patterson and designed to offer individualized resources, conversation […]

Posted in Marketing Strategy, Publicity Strategy | 16 Comments
May 27, 2014

What is one of the biggest lessons you’ve ever learned from a past position, resource or your current work? Many years ago I worked in radio sales and became a certified Radio Marketing Master through the Radio Advertising Bureau.  As I look back on over two decades of experience that spans the mediums (radio, print, TV, direct mail, online marketing – -you name it, I’ve likely had experience doing it) one thing stands out. The biggest lesson I ever learned (and probably the most valuable) is how to ask for what I want.  I still remember my sales manager in radio saying “ask you get -don’t you won’t”. She was right and it reminds me of another resource — a book called The Aladdin Factor by Mark Victor Hansen and Jack Canfield (you might know them as […]

Posted in Manyon's Musings, Marketing Strategy, Personal Development | 16 Comments
May 14, 2014

When I think about what is truly beautiful, I think about LIFE. Life IS beautiful. As humans, we take this gift for granted. We busy ourselves with the mundane. Make excuses. Place blame. AND rarely do we stop to really marvel at this miraculous gift that we have been given. It has been said that life has a way of happening when you’re making other plans. I believe that this is true. All too often we try to plan the perfect life, have the perfect career, meet the perfect partner and we focus on the planning and the wanting instead of BEING.  We focus on what we don’t have or what is lacking instead of counting our blessings. When we learn to just BE miracles happen. When we really take time to settle in to the NOW […]

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April 17, 2014

As we learn and grow as people and especially as professionals, it’s important to use discernment in everything we do. Often this means trusting when something is a clear YES or a clear NO (even if, at first, it seemed like a good idea). It all comes down to business boundaries. There are several telltale signs that something will be a good fit (or not). I’ve learned to trust my intuition, give myself permission to course correct and do so without explanation (because often the explanation is a form of coaching someone who already isn’t a good fit for your BIG vision and work-style). It takes time and practice to incorporate clear business BOUNDARIES. Sometimes we have to make tough decisions based on time commitments, return on investment, unnecessary hoops (i.e. business boundaries and etiquette), and reciprocal […]

Posted in Image and Branding, Marketing Strategy, Publicity Strategy | 11 Comments
April 16, 2014

Is speaking part of your business model? If it isn’t, you might want to consider speaking about your area of expertise. Speaking can add additional revenue streams to your business. In fact, speaking can help you personally connect with prime prospects who are ready to become paying customers.  It’s up to you to decide how you’re going to incorporate speaking into your business model (or if it even makes sense for you). You’ll also want to consider the  type of speaking engagement that best fits your delivery style.  Do you like to deliver keynotes, breakout sessions, interactive presentations, workshops, seminars or something else? More importantly what do people respond to when you deliver your message? It doesn’t matter if you’re presenting to a local organization, doing a media interview, a paid speaking gig or a telesummit,  there are basic […]

Posted in Manyon's Musings, Marketing Strategy, Publicity Strategy | 15 Comments
March 26, 2014

There is a big difference between marketing and advertising.  The official definition as approved by the American Marketing Association is as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) Simply put, marketing is everything you do to position, promote and connect with your prospects. Marketing differs from advertising in a very specific way. Advertising is paid placement of your marketing message. This means you have full control of the content within the specified placement (i.e. radio ads, print ads, television ads, billboards and beyond). Although advertising can work, advertising is designed to interrupt (Think about TV commercial and radio ads that are designed to be intrusive, they are not as effective as they used to be because you can turn the […]

Posted in Content Strategy, Copywriting, Manyon's Musings, Marketing Strategy | 19 Comments
March 6, 2014

Your WORD is your honor. That’s why I’m so passionate about sharing techniques to empower you to create marketing messages with integrity. During an interview with Melanie Benson Strick, we discuss creating marketing messages to support your mission. AND, get REAL about many factors of business and marketing success including the “stretchy” feeling we get as thought leaders. We chatted about FEAR and about creating marketing messages with integrity. This is real, raw and you can catch the full interview on Small Business Optimizer below and discover how to elevate your marketing message.   You can access the interview on Melanie’s blog here, too. AND be sure to zip over to Facebook to join the conversation. Fear can make or break you. It’s something I face on regular basis. This is likely true for you, too… Post […]

Posted in Manyon's Musings, Resources and Interviews | 20 Comments
February 26, 2014

I’ve been known to challenge the norm and to encourage you to do the same.  One of my favorite authors and thought leaders is Seth Godin. He’s a great example of challenging the norm. I’ve had the opportunity to see Seth speak and to meet him. He’s unassuming and approachable which makes him even more brilliant in my book. We are in the midst of The Connection Economy. And there is no better way to connect than with your word. That’s why I’m so passionate about sharing ways to improve your marketing message and strategy. The Connection Economy is also why I’m so passionate about creative writing and storytelling, especially in business. NOW is the time to blend it all together and be uniquely YOU. I firmly believe that your word is your honor. That is why […]

Posted in Manyon's Musings, Resources and Interviews | 13 Comments
February 18, 2014

Marketing is like a puzzle. If you’re missing certain pieces, it won’t work like it should. Marketing is also like a staircase. When you miss a step, you can stumble and fall. To ensure marketing success it’s important that you have all of the right pieces of the puzzle to support your efforts. It’s equally as important that you’re taking the right steps to ensure success.   The exact steps I recommend when planning for your marketing success include:   Identify what you need to write. I’ve created the Copywriting Action Plan to help you write better copy and identify what you need to write so you can start planning your content. (This is my free gift to you when you  join the Write On Creative Community). Learn how to craft copy in your own voice so […]

Posted in Content Strategy, Marketing Strategy, Web Strategy | 25 Comments
February 4, 2014

Sharing your thoughts is one thing. Being named a thought leader is quite another (and rather humbling). I was invited to have a Resonance Dialogue with Jayne Warrilow. I immediately agreed because I really like everything Jayne stands for and I love sharing my passion with others. Imagine my surprise when I received this message from Jayne… “I just wanted to let you know that your Resonance Dialogue has been selected by our coaches as within our TOP TEN for 2013.You will find yourself amongst some incredible thought leaders all sharing their best ideas to help others along their journey.  We want to take a stand for resonance and the incredible energy that comes with unconditional giving. Please feel free to share our page if you would like to get involved and add some value to your community with […]

Posted in Manyon's Musings, Resources and Interviews | 2 Comments