January 3, 2014

Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications and make sure your team (current or previous) sets up your online communications properly? I am seriously asking this and for a very good reason. AND part of that reason is I learned the hard way that you must personally spot check the work your team is doing (or enlist the support of someone you trust) to make sure it’s done properly and in some cases, that it’s done at all… Remember how I share that each of your online offerings needs to have its own strategy (that means external marketing […]

Posted in Marketing Strategy, Planning and Strategy, Web Strategy | 10 Comments
December 19, 2013

During the holiday season GIFTS are on the brain. You either love this time of year or you’re not that wild about it. There doesn’t seem to be a happy medium. Personally I love the traditions. My tree is a special joy and last year I didn’t put it up so I’m really enjoying it this year (that’s another story). I’m also getting in the spirit by breaking out the holiday cookie recipes and doing some baking. This includes my Oma’s Russian Tea Cake recipe (yummy). On the other hand, I am grossed out by all the commercialism and consumerism during this time. I know, I know… THIS, coming from a marketing person. It’s true, I’d like to see more tradition and less hype and don’t even get me started on the inflatable, plastic yard ornaments (TACKY […]

Posted in Manyon's Musings | 14 Comments
December 16, 2013

Are your marketing efforts getting results that help you meet your projections? Or, put another way, are your marketing messages easily attracting CASH because you are truly being of service? It seems like there is always a lot of buzz about how to get your marketing to work better. That IS important. At the same time, I believe, it’s more important to know why your marketing is NOT working in the first place. When you can identify what is keeping your marketing in a holding pattern you can course correct. This means you need to review and monitor your projections and your marketing messages to make sure you’re achieving your goals. You might also consider changing your approach. In addition to accurately predicting the shift in marketing that we are still seeing today (Click this link AWE_LisaMSBCD  […]

Posted in Marketing Strategy | 13 Comments
November 22, 2013

As an entrepreneur or business owner you have many roles. Not only do you have to make your magic, you have to market your magic and before any of that can happen you have to have a solid foundation for success. This includes carefully looking at where you have been, where you are now and where you are going (or where you want to be). Here are three key questions you’ll want to be very clear about. • What’s your BIG PICTURE vision? • What you have accomplished so far and are your results really supporting your big vision? • Are you meeting projections or does something need to change? To help you dig a little deeper with the process I’m sharing 7 HOT business strategy tips. These are not NEW but they are tried and true. […]

Posted in Marketing Strategy, Planning and Strategy | 22 Comments
October 27, 2013

No matter what time of year it is, it’s important to think about results. In October of 2013 I celebrated the 10 year anniversary of Write On Creative. This caused me to pause and reflect on what’s working and what needs to change. More about that later. First lets look at your business…and your marketing results. Are you secretly wishing for a money tree? There are days that I’d love to have a money tree and I know that’s not going happen. In fact, dreaming about money trees is about as effective as following cookie cutter marketing plans that don’t take your vision, values and mission into consideration. Interestingly enough, your business is a lot like a tree. You must plant the seed and continually water it so it will grow. As it matures there is also […]

Posted in Manyon's Musings, Marketing Strategy, Planning and Strategy, Web Strategy | 14 Comments
October 21, 2013

One of the ways that I like to give back is to interview my preferred clients about their business mission and vision. This approach is important to me because it goes beyond the standard testimonial format to showcase the brilliance of my preferred clients and help share their message with those who might need to hear it. It’s also important to note that this is not an affiliate promotion. The sole purpose of the Write On Creative preferred client spotlight interview is to spread the good word about the amazing work my clients are doing. I’m honored to serve mission-driven business owners across the globe who are striving to facilitate change, improve lives and make a real difference. This Write On Creative Client Spotlight interview showcases  Pamela Wills Coaching. Pamela invested in a Manyon Marketing Web Makeover. This […]

Posted in Client Spotlights | Leave a comment
October 17, 2013

Recently I had the honor of being interviewed by Deb Scott on The Best People We Know radio show on BlogTalkRadio. As I write this, the show has been trending in the top 5 episodes in the marketing category for a couple days. Sweet! When you’re ready to learn how to market your message with success feel free to listen in.  Here’s the replay for your listening enjoyment. Your comments and shares are appreciated. What’s your hottest marketing tip?  Click here to listen or click the start button on the image below.  I look forward to your feedback. New Marketing Podcasts with Best People We Know on BlogTalkRadio

Posted in Resources and Interviews | 2 Comments
October 16, 2013

There’s a very specific formula used by successful businesses like Virgin, PUMA, Southwest Airlines, TOMS, Zappos, Ben & Jerry’s and more. • What are you most proud of in your work? • Are you making a REAL difference? • Do you KNOW it’s time to make a change? I’m asking you about YOUR business and what you’re most proud of because if you’re not fired up about your business, it’s time to get recharged. I also want to share this resource with you because you can learn the formulas that most successful companies are using. Without a doubt I’m most proud of my “Challenge. Solution. Invitation™.” marketing and copywriting formula. Teaching and modeling a relationship first approach to marketing with integrity feeds my soul. When others are being evangelists for your philosophies you know what you’re doing […]

Posted in Book Reviews, Client Spotlights | 10 Comments
October 15, 2013

  I want you to REALLY think about this. Are you living the life you’ve always dreamed of (or is something — maybe even YOU– holding you back)? Recently I attended an India Arie concert (she’s one of my all-time favorite performers). This was the second concert of her new tour after a four-year hiatus. Her music touches my soul and as she shared her story of changing direction because she had been working on a project that didn’t speak to her truth, my wheels started turning. Her comments made me realize that we all have to make tough decisions (sometimes that means letting go of what no longer serves us to do what really fills us up). It also made me realize that it’s OK to change course and get really clear about our truth (and […]

Posted in Manyon's Musings, Personal Development | 15 Comments
October 14, 2013

I’m reflecting on the past 10 years in business, those who have greatly influenced  me and considering what’s next. • Do you ever assess how far you’ve come? • Celebrate your successes? • Have any regrets? I’m reflecting deeply on the loss of one of the greatest marketing minds ever. Earlier this week I learned via Facebook that Jay Conrad Levinson has passed. It was via an early morning post from his daughter Amy. I stopped in my tracks and the tears flowed. You see, I will never forget Jay’s kindness. Early in the life span of my business he was a great support. Hearing his life here on earth has ended impacted me greatly. What I’m going to share with you next correlates with #8 of my Top 10 Tips from Being in Biz for 10 […]

Posted in Manyon's Musings | 17 Comments