February 18, 2014

Marketing is like a puzzle. If you’re missing certain pieces, it won’t work like it should. Marketing is also like a staircase. When you miss a step, you can stumble and fall. To ensure marketing success it’s important that you have all of the right pieces of the puzzle to support your efforts. It’s equally as important that you’re taking the right steps to ensure success.   The exact steps I recommend when planning for your marketing success include:   Identify what you need to write. I’ve created the Copywriting Action Plan to help you write better copy and identify what you need to write so you can start planning your content. (This is my free gift to you when you  join the Write On Creative Community). Learn how to craft copy in your own voice so […]

Posted in Content Strategy, Marketing Strategy, Web Strategy | 25 Comments
February 4, 2014

Sharing your thoughts is one thing. Being named a thought leader is quite another (and rather humbling). I was invited to have a Resonance Dialogue with Jayne Warrilow. I immediately agreed because I really like everything Jayne stands for and I love sharing my passion with others. Imagine my surprise when I received this message from Jayne… “I just wanted to let you know that your Resonance Dialogue has been selected by our coaches as within our TOP TEN for 2013.You will find yourself amongst some incredible thought leaders all sharing their best ideas to help others along their journey.  We want to take a stand for resonance and the incredible energy that comes with unconditional giving. Please feel free to share our page if you would like to get involved and add some value to your community with […]

Posted in Manyon's Musings, Resources and Interviews | 2 Comments
January 25, 2014

Have you considered that your business model might not be the best way to promote and market your programs, packages and services?  The maze of marketing options and business models can be confusing especially if you’ve only been given select pieces of the marketing puzzle. The KEY is to determine how you’d like to craft your business and marketing to truly support YOU!  Personally I prefer a lifestyle business that promotes freedom while making money from my passions. James Roche is a trusted friend and colleague. We’ve worked together in several capacities (including when I was a mastermind leader for Ali Brown’s programs and more). Recently James and I had a candid conversation about marketing and lifestyle/freedom-based businesses. The content was so JUICY we decided to record it. When you crave a business that gives you a […]

Posted in Manyon's Musings, Marketing Strategy, Resources and Interviews | 8 Comments
January 20, 2014

By being proactive you can create a solid marketing plan for success.  As we grow and evolve this may mean that our business model will change, too. With this in mind, it’s important to create your Content Strategy Plan (aka Internet marketing editorial calendar) at least a quarter in advance.  NOW is THE time to evaluate where you are, where you’ve been and where you’re going. This includes: Reviewing revenue streams and projections Making adjustments as necessary Revisiting strategy and execution To help get the juices flowing I’m sharing a rich resource. I was honored to be interviewed by Jim Nemley on BlogTalkRadio. He is a such a great source of information and inspiration. I could talk to him about marketing and strategy for hours. I’m sharing our interview from Building Your Xtra-Ordinary Business Radio Program here because it’s full […]

Posted in Manyon's Musings, Resources and Interviews | 7 Comments
January 8, 2014

There are three key elements to creating the life and business you desire. Gratitude, success and support. I suggest that we all focus on gratitude and success (Exactly why I keep a journal of gratitude and a journal of success). It’s one of the best ways I know to stay focused on what really matters and celebrate accomplishments (As well as pick myself up when I’m being to hard on myself — Can you relate to that?). One thing I know for sure is that each of us are way too critical of our own success and where we think we ought to be. This is why it’s important to surround ourselves with people who can hold the space for our vision and hold us accountable to ensure we’re not only moving forward but that we’re stretching ourselves. […]

Posted in Marketing Strategy, Personal Development, Planning and Strategy | 7 Comments
January 6, 2014

How will you design your business so it’s fully supporting you instead of the other way around? (yes, we’ve all been there and IT can change — but it’s up to you). Setting intentions for the New Year is important. Being clear with your intentions is important any time of year and you can change your intentions whenever you want. That’s the beauty of freedom and taking responsibility for your own life. AND, your life should fully support YOU in all areas. I’m not a fan of resolutions. In fact, I resolve not to make resolutions. I feel they lack substance. Instead I make commitments to myself and I set a theme for the year (often selecting theme songs that correspond with my focus but that’s another post). My theme for 2013 was “CHANGE”… I took a […]

Posted in Manyon's Musings, Marketing Strategy, Personal Development | 17 Comments
January 3, 2014

Are YOU sure your online marketing is as streamlined as it needs to be? Let me take that question a step further … have you considered marketing audits for all of your offerings and revenue streams? Do you have a system in place to monitor communications and make sure your team (current or previous) sets up your online communications properly? I am seriously asking this and for a very good reason. AND part of that reason is I learned the hard way that you must personally spot check the work your team is doing (or enlist the support of someone you trust) to make sure it’s done properly and in some cases, that it’s done at all… Remember how I share that each of your online offerings needs to have its own strategy (that means external marketing […]

Posted in Marketing Strategy, Planning and Strategy, Web Strategy | 10 Comments
December 19, 2013

During the holiday season GIFTS are on the brain. You either love this time of year or you’re not that wild about it. There doesn’t seem to be a happy medium. Personally I love the traditions. My tree is a special joy and last year I didn’t put it up so I’m really enjoying it this year (that’s another story). I’m also getting in the spirit by breaking out the holiday cookie recipes and doing some baking. This includes my Oma’s Russian Tea Cake recipe (yummy). On the other hand, I am grossed out by all the commercialism and consumerism during this time. I know, I know… THIS, coming from a marketing person. It’s true, I’d like to see more tradition and less hype and don’t even get me started on the inflatable, plastic yard ornaments (TACKY […]

Posted in Manyon's Musings | 14 Comments
December 16, 2013

Are your marketing efforts getting results that help you meet your projections? Or, put another way, are your marketing messages easily attracting CASH because you are truly being of service? It seems like there is always a lot of buzz about how to get your marketing to work better. That IS important. At the same time, I believe, it’s more important to know why your marketing is NOT working in the first place. When you can identify what is keeping your marketing in a holding pattern you can course correct. This means you need to review and monitor your projections and your marketing messages to make sure you’re achieving your goals. You might also consider changing your approach. In addition to accurately predicting the shift in marketing that we are still seeing today (Click this link AWE_LisaMSBCD  […]

Posted in Marketing Strategy | 13 Comments
November 22, 2013

As an entrepreneur or business owner you have many roles. Not only do you have to make your magic, you have to market your magic and before any of that can happen you have to have a solid foundation for success. This includes carefully looking at where you have been, where you are now and where you are going (or where you want to be). Here are three key questions you’ll want to be very clear about. • What’s your BIG PICTURE vision? • What you have accomplished so far and are your results really supporting your big vision? • Are you meeting projections or does something need to change? To help you dig a little deeper with the process I’m sharing 7 HOT business strategy tips. These are not NEW but they are tried and true. […]

Posted in Marketing Strategy, Planning and Strategy | 22 Comments