Archive for the 'Read On ~' Category

What is Manyon reading? Come on in and see. Manyon provides a list of books she’s read and recommends. If your’re interested in any of them, simply click on the cover and toss them into your Amazon cart. It’s that simple and Manyon recommends reading a minimum of one book per month. What are you reading? READ ON ~

Read On ~ Book Review ~ Could You Be the Next Accidental Millionaire?

Monday, June 18th, 2007

A Peek Inside Stephanie Frank’s ~ The Accidental Millionaire - Leaping From Chance to Mastery In The Game Of Life

Who hasn’t dreamed of becoming the next millionaire? And who hasn’t felt this accomplishment may be out of reach? It’s time to dispel the myth that making a million is impossible. In fact, Stephanie Frank shows how impossible life circumstances can lead to catalysts of change that create a life full of abundance and wealth.

This book has been in my must read pile for quite some time. My colleague and friend Viki Viertel (aka The Business Buddha) highly recommended it as “life changing.”

I like life change.

Then during a recent segment of James Roche’s Info Marketing Action Plan tele-series, Stephanie Frank was mentioned again. So, I pulled the book off my shelf and I could not put it down until I was done.

First I thank Stephanie wholeheartedly for being so personal and candid. Her story is brave and genuine. If you have ever been in a relationship that doesn’t support your highest good, you MUST read this.

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Dan Kennedy’s No B.S. Business Success - The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough & Spirited Guide~

Wednesday, May 23rd, 2007

By: Lisa Manyon, www.writeoncreative.com

I must admit this book review is one of the hardest I’ve written. Usually, there are only a handful of golden nuggets I can easily bullet point in a review for one book. With Dan Kennedy’s No B.S. Business ~ Success - The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough & Spirited Guide, I found something tangible and applicable to entrepreneurialism in each chapter.

As I read books, I keep a highlighter and sticky note pad close at hand to flag points to ponder or implement. You should see the numerous sticky notes poking out of this book. I’ll share the most poignant ideas and encourage you to read the book to find out what speaks to you.

My absolute favorite passage from the book is found on page 11 and if you are a true, spirited entrepreneur, I imagine it will speak to you as well. Here it is “The fact- and it is fact-the line between “work” and “play” is thoroughly blurred for the true entrepreneur and the corollary fact that entrepreneur’s business life is often, frankly, bluntly, more important to him (her)than his (her) personal and social life are a huge source of befuddlement, annoyance, and tension for those around him (her).” (note I have inserted the reference to “her” because I don’t want it to be overlooked by the “good ole boys club” that this applies to many women entrepreneurs as well.

Kennedy counters this statement with sage advice pointing out that you don’t want to marry your business, but rather marry the goals of the business. His point being, you own the business, don’t let it own you. Throughout the book he shares ways to delegate and systematically reduce the dependency of your business on you. In order to truly experience wealth, security and freedom, you must embrace this notion and it’s one of the hardest for entrepreneurs to do. The key, align yourself with sharp team members so you don’t have lose sleep because you think if you don’t do it, it won’t be done right.

Here are a handful of the nuggets that spoke to me (and trust me there are many more).

  • Hire support people to help with marketing but be careful who you hire and always check references.
  • Sell yourself on selling. It’s one of the most important skills an entrepreneur needs to succeed.
  • Believe in your own abilities. You are probably a lot farther along than you would have guessed and you can be a success in your field.
  • Never rely on only one person to fill one critical, key role in your businesses. Always have support or a backup plan.
  • Don’t become so absorbed in your success that affects other aspects of your life.

Again, these are nuggets that really spoke to me. Kennedy gives sound advice and applicable strategies throughout including how to deal with legal aspects of business, how to stay sane in an insane world, how to manage cash flow, how to achieve peak productivity, how to attract good luck and more. This book is well worth the read.

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Read On ~ Book Review ~ Demystifying Website Marketing

Tuesday, April 17th, 2007

By: Lisa Manyon www.writeoncreative.com  

It’s no secret that marketing on the Web takes more than just slapping up a website and hoping people will flock to your URL. Amazingly enough, I still run into clients who use as a haphazard method and believe they truly are marketing.

Now I have an expert resource I recommend so clients easily understand the components of Web marketing. My new secret weapon is Cat Seda’s latest book How to Win Sales and Influence Spiders ~Boosting Your Business and Buzz on the Web. Seda skillfully explains the playing field on the web, and she uses language that is easily understandable even to newbies.

Some of the key points, you’ll take away from this book are;

  • The big picture overview of search engine marketing and SEO
  • Step-by-step instructions on how to build links
  • A differentiation between black hat and white hat tactics on the web (Reminds me of Mad Magazine spy versus spy. There really is good and evil out there)
  • The good the bad and the ugly on squeeze pages
  • Social media networking

If any of the items on the bulleted list sound foreign to you, I encourage you to grab a copy of this book today (you can purchase it via Amazon by clicking here)! These are tips and tactics you’ll need a good firm grasp on when you begin your Web marketing efforts. You’ll discover when you read the book, but there’s a lot more to Web marketing than meets the eye.

Plus, Seda uses real world examples with the big players (Fire Mountain Gems & Entrepreneur just to name a couple) and and entrepreneurs. By illustrating how it’s really done and showcasing the results, Seda highlights exactly why Web marketing is so important.

As a writer and consultant, I was especially impressed with the example about article marketing to generate a six figure income from one project.

I’ve been following Seda’s work for some time via her articles in Entrepreneur Magazine. I also had the opportunity to meet her in person at Lorrie Morgan- Ferrero’s Speed Copywriting Workshop and for what it’s worth Cat Seda is the real deal. Her internet integrity is impressive, and when it comes right down to it, I’ll do business with the white hats any day. After all, who wants to deal with the spam police? Read this book and you’ll be on the right track.

Order Your Copy Today!

Tap Your Mind to Make More Money

Saturday, March 10th, 2007

By: Lisa Manyon www.writeoncreative.com  

Entrepreneur to InfopreneurInformation products are all the rage and Stephanie Chandler’s book  From Entrepreneur to Infopreneur: Make Money with Books, E-books, and Information Products clearly outlines how to successfully leverage your knowledge to increase your income.

If you’re looking for tried and true techniques, this book is for you. Chandler provides resources, tips, tools and how to guidelines that are easy to follow and promote instant implementation. Plus, Chandler knows what she writes of. She has two successful businesses, a thriving bookstore, Book Lover’s Cafe and a resource-rich website for entrepreneurs Business Info Guide.  The diversity of owning both a brick and mortar and an online business gives Chandler an obvious edge in the business arena.

This book is a must read if: (more…)

Non-Profit Success Tool ~

Thursday, February 1st, 2007

By: Lisa Manyon www.writeoncreative.com

With extensive non-profit experience ranging from general volunteerism, management of non-profit outreach and assistance programs as well as board member roles, The One Page Business Plan for Non-Profit Organizations is one of the best tools I’ve seen. While serving as board chairperson for the non profit organization Willow Center for Grieving Children, I was able to triple the income in three years by utilizing my own expertise coupled with the precision of One Page Business Plan techniques. We’ve recently hired our first ever, paid Executive Director who will receive a copy of The One Page Business Plan for Non-Profit Organizations to take our organization to greater levels of success. I have no doubt that the assessment and accountability tools will serve as vital roadmap to future accomplishment.

If you’re looking for a tool that effectively marries the heart-based volunteers who work directly with non-profit program participants and the business-minded board members responsible for administrative tasks, this book is for you.

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Suggested Reading

Tuesday, December 19th, 2006

By: Lisa Manyon www.writeoncreative.com

Reading fuels the imagination, creativity and productivity. There is no greater gift than the gift of knowledge. You’ll find books here that Manyon recommends because they’ve somehow shaped her world-view. Like what you see? Click on the cover and toss the book in your Amazon cart…Read On~ (more…)