Write On ~ Creative Writing Services

It’s no surprise that your marketing should be all about your customer and what your product or service is going to do for them... the big surprise is that many people miss that mark in their marketing materials.

It’s easy to get caught up in “getting your message out there” and the “good is good enough” mentality. While this may be an acceptable tactic for some to keep things rolling, it isn’t always the best way to approach copy. Honestly, I recommend that you wait to get your message out there until you’ve done your due diligence to determine what your customers truly want and expect.

Here’s a quick Manyon Marketing Makeover about the What’s In It For Me Factor.  Take a peek and note you can grab your free copywriting action plan by clicking on the “Grab Your Free Stuff” icon above — you don’t actually have to go to another site if you don’t want to (and if you’re already enjoying your Copywriting Action Plan, please excuse my call to action ).

In the spirit of honoring the “What’s In It for Me Factor”, I’d like to ask you a question. What do you expect when you hire a copywriter? I’d really like to hear your comments.

In the rush to get your message out to your market, make genuine connections and ultimately increase your sales, I‘ve noticed that many people are doing a poor job of  grabbing the attention of readers.

This baffles me because your headline is the 1st thing people read. And, it either draws them in or turns them off. Take for instance the headline of this blog post– it can do one of two things:

1) It may draw people in who want to learn tips from Manyon Marketing Makeovers, specifically people who are interested in ways to create headlines that sell.

OR

2) The use of the word “Sell” could completely turn people off if they haven’t shifted the way they think about sales and being of service.

That’s a risk I’m willing to take to give you more information on how you can improve your copy. But, as you can see, it’s important to carefully consider your word choice when crafting headlines.

And now, here’s a quick video (under a minute) to help you improve your headlines.

If you haven’t already done so, click on the “Grab Your Free Stuff” icon in the top right-hand corner of my blog and grab your juicy copywriting tidbits.  Your thoughts? I’d love to hear from you.

Manyon Marketing Makeover 10 ~ The Sales Letter Formula & Importance of P.S.

Your copy doesn’t have to be pages and pages long to be effective. BUT you do need to be familiar with techniques that help connect your message to market –authentically. Discover how here.

P.S. Don’t forget to click on the “grab your free stuff” icon to get your goodies and subscription to Manyon’s Musings.

[tags] Manyon Marketing Makeover, Lisa Manyon, www.WriteOnCreative.com, sales letter formulas, how to write a sales letter, copywriting, copy that sells, connecting with your customers, marketing, [/tags]

Manyon Marketing Makeover 9 ~ Analytical or Scanner?

Copywriters use a technique called “double readership paths” especially when writing long copy. This allows the marketing material to attract both analytical readers and scanners. Which are you?

[tags] copy, copywriter, copywriting, Lisa Manyon, Manyon Marketing Makeover, www.Writeoncreative.com, www.LisaManyon.com, double readership paths, formatting, marketing, advertising, promotions [/tags]

Manyon Marketing Makeover 8 ~ The Long & Short of It…

Read article about long and short copy here

[tags] long sales copy, short sales copy, copy debates, copy that works, copywriting, copywriter, copy writer, Lisa Manyon, www.LisaManyon, www.WriteOnCreative.com [/tags]

Manyon Marketing Makeover 7 – What Are You asking?

[tags] effective copy, connecting with customers, matching your message to market, copywriting, copywriter, copy writer, copy that works, marketing, ask for action, www.LisaManyon.com, Lisa Manyon, www.Writeoncreative.com [/tags]

Do you have a fantastic product or service? If so, what’s your offer?

[tags] marketing, advertising, copywriting, offers, sales success, www.LisaManyon.com, Lisa Manyon, www.Writeoncreative.com [/tags]

Dig into the heart of copywriting by telling your story to connect with more people and increase sales.

[tags]storytelling, marketing, copywriting, copy, sales, Lisa Manyon, www.LisaManyon.com, www.WriteOnCreative.com [/tags]

Do your customers truly understand the value of doing business with you? Check your WIIFM factor today.

[tags] marketing, internet marketing, Lisa Manyon, copywriting, copywriter, copy, copy writer, www.LisaManyon.com, www.WriteOnCreative.com, sales success[/tags]

4 Ways to Create Headlines that SELL. Are your headlines selling?

[tags] copy, copywriting, headlines, sales, copy writer, Lisa Manyon, www.LisaManyon.com, www.WriteOnCreative.com, marketing, results, internet marketers [/tags]