Archive for the 'Manyon’s Musings ~' Category

Savvy business observations, thoughts and advice from Lisa Manyon.

It’s Time for Fresh Perspective and Web Copy to Build Relationships, Book More Clients and Increase Income

Thursday, November 10th, 2011

I’m back from the Shine Conference in Dallas,Texas and I’m fired up! It was a great honor to be featured there and to introduce Christina Hills breakout session about Word Press websites. I gained some great insights at Ali Brown’s  Shine conference and it was cool to be featured during some of the presentations. Exposure to brilliant people who need my services never hurts. Something that really resonated with me was shared by my friend Joy Chudacoff. She said “Success doesn’t happen in a straight line.” Can you relate to that too?

Aside from the rich content at Shine,  some of the most magical moments occured when new connections were made. I gained some great insight and clarity while having a lively dinner discussion with Robin Fisher Roffer, her husband Steven and our mutual friend Mary Kay Morgan. Robin asked me about my business and as a brilliant brand strategist (and so much more) she pulled my mission out of me in record time and helped me capture the essence of my business. You’ve probably seen movies where marketing people are mapping out million dollar ideas on napkins in a bar, right? Well, this was similar but WAY better. As we chatted she made notes and here is the clarity I gained.

The reason I do what I do is to give women a voice to turn ideas into something that matters. I do this by writing copy for websites (and beyond) that builds relationships, gets clients and makes money.

I’m passionate about this because it makes a difference and I feel really good about helping others succeed. I can help you gain clarity with your message much like Robin helped me. I share this because often we are too close to our businesses and it helps to get new perspective.

I believe you that you have a BIG mission and message but you may be struggling to articulate it. Maybe your website doesn’t truly reflect your essence and it’s time that you get some fresh perspective.

I am blessed to work with some of the smartest, savviest, most successful, visionary coaches, authors and speakers on the planet (but you already know that) and many of you struggle with your web copy (marketing message) and website in general. Recently I shared with you a story about a friend, client and colleague who completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. Together we refined her marketing message (copy) on her homepage and now she’s PROUD of her website. But, that wasn’t always the case.

This might even sound familiar to you…

  • It’s a struggle for you to craft a message about your business that really connects with your ideal clients?
  • You’re ashamed and even embarrassed to send people to your website?
  • You make excuses for your website and/or is it not getting you the results you’ve hoped for?
  • You struggle to find someone who can help you with your website copy and strategy?
  • You  feel like your website isn’t really reflecting you and your business?

These are common feelings when technology and writing are a challenge for you.  I understand the frustration that comes with not knowing where to begin when it comes to making the website copy changes you know you need to make (I’ve been there and done that). Plus, I genuinely want to give you a voice that turns your ideas into something that matters. Let’s start with your web copy! (or maybe you have a business associate who needs help?)

Another BIG takeaway from Shine was something Ali Brown asked “How are you going to make it happen?“. That simple yet profound questions made me realize I need to step it up and invest in myself to spread my message and mission to more people. So, I leave you with the same question. If you’ve been struggling with your web copy and message, “How are you going to make it happen?”  – Know you don’t have to do it alone.  I’m here to support you.

I’m excited to help give you a voice to turn your ideas into something that really matters via your web copy. :)  Visit Write On Creative to explore your options. I’d love to support you.

Reinvention… Necessary or a Cop Out?

Thursday, November 3rd, 2011

Success or failureI’m currently at Ali Brown’s Shine event in Dallas, Texas. The theme of Shine this year is Reinvention.

Is reinvention a good idea or do people just give up too easily?

Honestly, I sometimes think the term “reinvention” is thrown around a little too lightly. I get that change is necessary for growth and success. Change is truly the only constant in life. I embrace it, I’ve learned to. At the same time something about “reinvention” doesn’t sit right with me. I think it’s because many people use reinvention as an excuse to give up and move on to something else (often perceived as something easier). It reminds me of something I often tell clients “just because you can do something, doesn’t mean you should.”

We’re all faced with so many choices and opportunities. As freelancers and entrepreneurs it’s easy to chase after the next “bright shiny object”. It’s also easy to veer off our intended path because there are so many opportunities. I know I’ve done it and had to course correct a time or two.

On day one of Shine, Ali Brown shared key elements you must embrace to reinvent. I think everyone should consider this when they consider where they want to be (personally and professionally).  First, Ali was really clear that you cannot have reinvention without change. That may seem simple and at the same time how often do we resist change even when we know it’s necessary?

To reinvent you need to, be ready, be able and be willing to make the changes necessary to reach your ultimate goal. The theme of reinvention reminds me of one of my favorite quotes “Never resist a temporary inconvenience if it results in a permanent improvement.” I’m not sure who originally said this or I would give credit where credit is due. I will say this – the concept has kept me moving forward even when times got really tough.

I was very impressed with the key note delivered by Jane Wurwand. She’s a dynamo. She emphasized staying on course, pushing through when things get difficult and keeping your eye on the end goal even if you don’t know how “the bit in the middle” is going to work out. She said “Saying ‘no’ lets us choose our YESES.” That really resonated with me (her entire presentation was spot on and so refreshing).

So, I leave you with this question. What do you need to let go of to make more room for what really serves you (both personally and professionally)?

I’d love to hear from you here and I’ll be thinking about this, too.

It’s Time to End Website Shame…

Friday, October 28th, 2011

I was chatting with a colleague who is a leader in the coaching field, a trusted friend and advisor. We were discussing and celebrating the birth of her new website. We worked on the project together and I helped her revamp her homepage copy. She also completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. During our conversation she admitted to me that after reworking her copy and redesigning her site she now felt much better about her online presence and is  no longer suffering from website shame.

Does this sound familiar?

  • Are you ashamed to send people to your website?
  • Do you make excuses for your website?
  • Do you feel like your website isn’t really reflecting you and your business?

Maybe you’re even really frustrated because you don’t know where to begin when it comes to making the website changes you know you need to make?

This is more common than you might think and I can help. In fact, I’m extremely passionate about providing support to you if you need copy, have copy that needs help or if you want to learn how to assess and rewrite your own copy (check out your options here).

I want you to have the opportunity to lose your website shame and work directly with me. So, here’s what I’m offering. First, it’s important that I let you know time on my calendar is limited and I don’t accept all projects. If you’re a conscious entrepreneur, author, speaker or coach, chances are we’re an ideal fit and I’d love to help you.

Here’s the best way to get started with me.

1) Schedule one-on-one time with me to get expert guidance on how to ensure your website is building relationships, getting clients and making money with a Manyon Marketing Web Makeover and we’ll review your website together (I do need to let you know that I’m booked into the second week of November so, you’ll want to lock in your time now because I have a feeling my calendar will be even more packed after Shine).  Once you’ve scheduled your Manyon Marketing Web Makeover, if we determine you need rewrites, I’ll rebate your investment toward a 5 Page Web Copy Package and revamp your messaging for you.

2) If you don’t want to write your copy and prefer to outsource, my 5 Page Web Copy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works (When you invest in this option now you’ll lock in your savings even if we start your project in January. Remember the investment increases by $500.00 at the end of this year –(payment plans are available).

Visit this link to see how you can end website shame. If you’re interested in the Manyon Marketing Web Makeover click on “I have copy that needs help” or if you just want to jump in and work together to create your copy click on “I need copy”.

I’m excited to support you and your website success.

What’s your biggest challenge with your website right now? I’d love to hear from you. Please post a comment and I’ll answer.

Are Your Ideal Clients Clear About How to Work With You?

Tuesday, October 25th, 2011

Have you ever had an experience where you realize you’re not being as clear as you could be?

This happened to me at a recent business retreat in Arizona. I was meeting with eight of my most trusted colleagues in a private mastermind meeting.  I love meeting with this group because they give me clear perspective on my stuck spots and beyond and they are all wildly successful.  We meet several times a year and we each get an hour to focus on our business direction and get valuable feedback.

Web Flow ClarityAnyway, instead of focusing on what isn’t working or what I’m stuck on, I decided to focus on what is working. It just made sense to focus on something I know is working so I could get fresh perspective and ideas around how to make it work even better.

As I presented my vision and focus, my passion for helping my preferred clients was evident. I couldn’t hide my excitement about helping people get really clear on their marketing message to create copy that truly connects with their ideal clients so they can in turn help more people.

Then I clearly outlined the way people can work with me … as follows…

1) For those who want to DIY (do it yourself), the 24-7 Web Sales Course is the perfect tool to get clear on your web strategy and revamp your copy (or even create your copy from scratch if you like to write).
2) For those who prefer one-on-one time with me, the Manyon Marketing Web Makeovers are ideal because we review everything together, you get headline suggestions, action items to implement (or better yet, delegate) and you save on editing and rewrites if they’re needed or you don’t want to write your copy yourself.
3) For those who don’t want to write their copy and prefer to outsource, my 5 Page Web Copy Packages are perfect and we work closely together to create an overall strategy, individual page strategy and create copy that works.

AND something interesting happened when I shared this information. Here’s what I discovered, having this clarity helped my colleagues understand the best way to funnel referrals my way. In fact, they were all really excited by my clarity and have already sent business my way. You see, in past meetings I’d been sharing my stuck spots and working on my other offerings — offerings that people aren’t ready for UNTIL they have a website that really works and copy that truly connects.

I’m sharing this behind the scenes AH-HA moment with you because often we’re too close to our own business and messaging. This can mean that we think we’re being clear and we’re really not. Outside perspective is vital to all businesses and that’s exactly why I’m so passionate about the Manyon Marketing Web Makeover services that I provide.

When did you last review your website to make sure it’s really portraying you and your message in a way that truly connects with your mission and ideal clients? I recommend doing this quarterly.

For the most part people come to me because they need copy or they have copy that needs help. I can assist from scratch or with Manyon Marketing Web Makeovers or rewrites. There are also those who like to DIY and the 24 -7 Web Sales Success Course is perfect for that. Here’s a quick link to my copy offerings and to be clear, I’m accepting new clients. Click here if you need copy, have copy that needs help or just want to learn how to do it better yourself

Something For Your Soul

Sunday, October 2nd, 2011

Laura Hollick is a creative visionary and her work inspires me. So, of course I was thrilled to be featured in Season 1 of Soul Art TV. You can view my interview from last season here to get a flavor for the series

http://soulartstudio.com/soul-art-tv/2011/03/creative-spiritual-revolutionary-lisa-manyon/

Now she’s at it again with Soul Art TV Season 2. The series is LIVE from October 4-18th.
You don’t want to miss this inspirational series! It will ignite your Thriving Creative Spiritual Entrepreneurial Journey. Click here to experience the new season.

Be sure to share this with your friends. You’re going to LOVE the Thrive rituals provided by featured creative leaders including me.

You won’t want to miss the inspiration.

Ask Lisa: “What’s the most important part of website copy?”

Thursday, September 29th, 2011

Ask Lisa

Q: “What is the most important thing you need to have in your website copy on your homepage. I know that most people make a split decision about whether to stay on the site or leave. Can you pinpoint one key thing, what makes the difference between keeping visitors on your site or losing them?  Thanks!” ~Jessica Eaves Mathews , Founder of Leverage a Lawyer.

A: When it comes to website copy, your headline is VITAL. In all copy, the headline is the first thing people read. So, it’s important to make sure it’s really juicy and speaks to your ideal clients. You are correct, website visitors do make split decisions  about how long they’ll stay on your website  (you have about 3 seconds to capture the attention of your website visitors).  There are also several other factors including content strategy, overall flow and copywriting formulas that will improve the effectiveness of your website. However, focusing on your headline and engaging visitors is your first step.

If you’re looking for ways to improve your copy, you can access my free Copywriting Action Plan here.  Another great resource is the 24-7 Web Sales Success Course that Ali Brown and I co-created. I highly recommend investing in this course as it provides solid action steps to create or improve your current website strategy and copy.

Do you have additional questions about copywriting and marketing? Submit your questions here and I might just blog your Q & A

 

Debbi Dachinger Interviews Lisa Manyon (me) on Dare to Dream Radio

Sunday, July 31st, 2011

RadioTo say it was an honor to be interviewed by Debbi Dachinger on her multi-award winning radio show – “Dare to Dream” is an understatement. This interview is JUICY and we cover many topics that may surprise you. Dare to Dream airs on KYHY, the premiere Independent music radio station  in Burbank, California and offers free music radio online, Digital Radio over IP, Plays independent, unsigned artists (how cool is that to support the independents? — very cool indeed!) and a variety of talk shows with a listenership of one million per episode.  Catch the replay here and be sure to check out the resources in Debbi’s store.  Post any comments or questions here and I’ll get back to you.  Oh, and be sure to Dare to Dream? What are your dreams? Are you living them?

Candid Conversation on Copywriting & Marketing With Troy White & Lisa Manyon

Tuesday, July 26th, 2011

RadioEver wondered what ace copywriters think about business, success and staying power? Troy White interviews me on Action Reaction Radio and we share candid conversation on copy and beyond (this is really JUICY, straight talk). Listen in here and be sure to share with your social media friends. Also, leave comments on the Action Reaction page and Troy and I will answer or feel free to weigh in here.

Write on!~

Are You REALLY Serious About Your Success?

Thursday, June 9th, 2011

What are you dreaming of? More clients? More recognition? Personal satisfaction? And are you JUST dreaming and wishing instead of taking action?

This is a serious question because if you only dream and don’t take action — NOTHING will happen. In fact, one of my pet peeves is the fact that many people go through the motions to create success but they don’t follow through with implementation and action.

Are you ready to stretch yourself and strive for your goals? Whatever those goals might be? I think you are and I want to help. You see, I have resources for you in my Marketing Success Store that will motivate and inspire action and help you get really clear on your goals and create some action steps. I firmly believe that you can achieve almost anything you’d like if you truly desire the final outcome. I also realize that there are times when there is a much bigger plan for each of us than we might even realize. Have you felt that too? Well, let’s do more than feel it, let us tap into it and begin some forward motion.

Here’s my challenge to you: INVEST IN YOURSELF. It doesn’t mean you have to work with me (although I’d love that) — make a wise choice to invest in yourself and work with a mentor who will help you move forward. What are you going to choose?

The Truth About Success…

Tuesday, May 31st, 2011

From the outside looking in, success looks seamless. The truth is — well — that’s just not true.  Success comes from dedication, determination, passion and staying power. The most successful people have clear vision and do whatever it takes to make their dreams a reality.

That’s why I’m excited to introduce you to the #1 Best Seller Success Rituals 2.0 Winning Habits of High Achieving Women:

How She Does It and How You Can Too . This book is packed full of real-world success principles that you can implement right away (hint — a major component of success is implementation).  You’ll discover how 30 successful female entrepreneurs achieve and maintain success. I’m particularly pleased with my chapter called 5 Ways to Guarantee Success Personally, Professionally and Spiritually. In this chapter I share some really intimate insight into what keeps me focused and productive and I’m getting fantastic feedback from it.

You’ll also find really juicy chapters from many women who I respect and admire including Jennifer Longmore, Linda P Jones, Gina Bell, Carla Young, Nika Stewart and more. So, I encourage you to grab your copy of the book right away. You can get a signed copy from me bundled with a special audio and PDF of my chapter here and it’s also available on Amazon.

How do you define success? Are you willing to do what it takes to get it?