It’s Time for Fresh Perspective and Web Copy to Build Relationships, Book More Clients and Increase Income
Thursday, November 10th, 2011I’m back from the Shine Conference in Dallas,Texas and I’m fired up! It was a great honor to be featured there and to introduce Christina Hills breakout session about Word Press websites. I gained some great insights at Ali Brown’s Shine conference and it was cool to be featured during some of the presentations. Exposure to brilliant people who need my services never hurts. Something that really resonated with me was shared by my friend Joy Chudacoff. She said “Success doesn’t happen in a straight line.” Can you relate to that too?
Aside from the rich content at Shine, some of the most magical moments occured when new connections were made. I gained some great insight and clarity while having a lively dinner discussion with Robin Fisher Roffer, her husband
Steven and our mutual friend Mary Kay Morgan. Robin asked me about my business and as a brilliant brand strategist (and so much more) she pulled my mission out of me in record time and helped me capture the essence of my business. You’ve probably seen movies where marketing people are mapping out million dollar ideas on napkins in a bar, right? Well, this was similar but WAY better. As we chatted she made notes and here is the clarity I gained.
The reason I do what I do is to give women a voice to turn ideas into something that matters. I do this by writing copy for websites (and beyond) that builds relationships, gets clients and makes money.
I’m passionate about this because it makes a difference and I feel really good about helping others succeed. I can help you gain clarity with your message much like Robin helped me. I share this because often we are too close to our businesses and it helps to get new perspective.
I believe you that you have a BIG mission and message but you may be struggling to articulate it. Maybe your website doesn’t truly reflect your essence and it’s time that you get some fresh perspective.
I am blessed to work with some of the smartest, savviest, most successful, visionary coaches, authors and speakers on the planet (but you already know that) and many of you struggle with your web copy (marketing message) and website in general. Recently I shared with you a story about a friend, client and colleague who completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. Together we refined her marketing message (copy) on her homepage and now she’s PROUD of her website. But, that wasn’t always the case.
This might even sound familiar to you…
- It’s a struggle for you to craft a message about your business that really connects with your ideal clients?
- You’re ashamed and even embarrassed to send people to your website?
- You make excuses for your website and/or is it not getting you the results you’ve hoped for?
- You struggle to find someone who can help you with your website copy and strategy?
- You feel like your website isn’t really reflecting you and your business?
These are common feelings when technology and writing are a challenge for you. I understand the frustration that comes with not knowing where to begin when it comes to making the website copy changes you know you need to make (I’ve been there and done that). Plus, I genuinely want to give you a voice that turns your ideas into something that matters. Let’s start with your web copy! (or maybe you have a business associate who needs help?)
Another BIG takeaway from Shine was something Ali Brown asked “How are you going to make it happen?“. That simple yet profound questions made me realize I need to step it up and invest in myself to spread my message and mission to more people. So, I leave you with the same question. If you’ve been struggling with your web copy and message, “How are you going to make it happen?” – Know you don’t have to do it alone. I’m here to support you.
I’m excited to help give you a voice to turn your ideas into something that really matters via your web copy.
Visit Write On Creative to explore your options. I’d love to support you.

I’m currently at Ali Brown’s Shine event in Dallas, Texas. The theme of Shine this year is Reinvention.
I was chatting with a colleague who is a leader in the coaching field, a trusted friend and advisor. We were discussing and celebrating the birth of her new website. We worked on the project together and I helped her revamp her homepage copy. She also completely redesigned her website (working with one of a handful of ace designers I recommend) to reflect her current essence. During our conversation she admitted to me that after reworking her copy and redesigning her site she now felt much better about her online presence and is no longer suffering from website shame.
Maybe you’re even really frustrated because you don’t know where to begin when it comes to making the website changes you know you need to make?


To say it was an honor to be interviewed by Debbi Dachinger on her multi-award winning radio show – “Dare to Dream” is an understatement. This interview is JUICY and we cover many topics that may surprise you. Dare to Dream airs on KYHY, the premiere Independent music radio station in Burbank, California and offers free music radio online, Digital Radio over IP, Plays independent, unsigned artists (how cool is that to support the independents? — very cool indeed!) and a variety of talk shows with a listenership of one million per episode.
What are you dreaming of? More clients? More recognition? Personal satisfaction? And are you JUST dreaming and wishing instead of taking action?





