Never Coach With a Coach Who Doesn’t Have A Coach…
Thursday, August 12th, 2010

Lo & Lisa
Recently I attended Ali Brown’s Coaching Business Intensive event. The event was full of great content and attended by incredible people including my very first coach Lorrie Morgan-Ferrero. When I first started my business, I invested in one-on-one coaching with Lorrie because I knew she was the top female copywriter in the Nation and I wanted to know how she did it so I could apply her proven strategies to my business. It was a solid investment that provided accountability, support and motivation to continually move my business forward.

Ali & Lisa
As I looked around the room at the 159 other people I knew for sure that I was in the exact right place to move my business forward. Each of the attendees are driven, dedicated individuals who understand the value of investing in themselves by investing in others. People who purchased tickets paid just under $10,000.00 per ticket to be there (my ticket was comped as part of the perks of being in the Millionaire Protege Club and coaching with Ali, but there were many new faces in the room).
I bring up the investment not to impress, or because of the dollar amount, but as illustration that if you’re really serious about your business, you’ll invest in mentorship, training and mastermind groups that move you forward personally and professionally. It’s all about how you value yourself. And, it’s also quite impressive to see Ali leverage her knowledge, build her team to include James Roche (who is another one of my favorite coaches), model successful business models and continually create new revenues streams that truly help move business forward and empower women (and enlightened, progressive men) to step into bigger things. (yes, I feel lucky to have her as my coach –but it wasn’t luck that made it happen, it was dedication, determination and a solid investment in myself.)
But first the takeaways:
- Never coach with someone who doesn’t have a coach: Why invest in someone who isn’t constantly investing in themselves? Just sayin’.
- You are not responsible for your coaching clients you are responsible to them. Don’t take ownership of their actions — you can provide guidance but you cannot make them act and it’s not your fault if they don’t. It’s as simple as the old saying “You can lead a horse to water but you cannot make him drink”.
- The more successful you become, the more vindictive some people get. (I learned this firsthand when I promoted the Manyon Marketing Makeover Individual Accountability Partnerships — I actually got “hate” mail from one of the Write On Community members.)
With that in mind, I’d like to ask you: What do you most want in a coaching/mastermind program? Please take a quick minute to answer that question here because if you’re truly interested in moving forward personally and professionally, your input could shape my program and this could be just what you’ve been looking for… Your opinion matters — share it here or leave a comment.

Do you think that business success is truly a choice?
Something has been weighing on my my mind for a while now. As I look back on the evolution of my business I’m amused by the naivety that I exhibited when starting my Internet business. And, I want to share my mistakes with you so you can learn, grow and blossom with much less B.S. (yep, I said it).
If you really want to increase sales, you have to have the right marketing strategies in place. I like to remind people that the secret to sales success is truly your copy (that’s the content — the words you use- to craft your messaging for marketing, advertising and promotional materials).

Shock is the only way to describe a conversation I recently had with a colleague. She had just invested a pretty penny (well, more like thousands of dollars to have a website created). Of course she was elated to finally have birthed the baby — so to speak.



