Write On ~ Creative Writing Services

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter November 06

Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

Good copywriters use formulas ~

(more…)

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter, October 06

Take heed to headlines

Your strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers?

Would you like to earn more money?

The question above undoubtedly got your attention. That’s exactly what headlines are supposed to do.

And, it’s why they are the most important part of your copywriting. A headline draws your audience in and makes them want to know more. Use your headlines to generate more sales.

According to Dan Kennedy, author and copywriter, a headline should be no more than twelve words long and it should stand alone. Your headline needs to make a statement on its own and lead into the content.

(more…)

By: Lisa Manyon www.writeoncreative.com 

Published Lewiston Chamber of Commerce Newsletter September 06

To create the most compelling marketing and promotional pieces possible, you must first think from your customer’s perspective.

Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.

Tell your readers/customers what’s in it for them. (more…)

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter August 06
Are your customers hearing what they want/need to hear?

Business owners often overlook key components to effectively selling products and services to customers. Rather than just telling customers what your business has to offer, you should consider letting them know how your product or service will help improve their lives. It’s important not to assume customers will automatically correlate your product with a solution. When creating your marketing materials consider the customer first. Customers need to know how your products or services will help them and it’s up to you to give them this information.

Ask questions, get answers, and get started.

(more…)

 By: Lisa Manyon www.writeoncreative.com

Published BusinessInfoGuide.com, Red Hot Copy e-zine & Absolute Write July/August 2006

As a small business owner you know the importance of marketing and investing in your businesses. This means attending workshops, trainings, conferences and maybe even entering business competitions or contests that can increase publicity. The intent is to further your business by networking with likeminded individuals while gleaning wisdom from tried and true gurus. Oftentimes, we find such events online. Unfortunately, not all things are what they seem. Perhaps you’ve been told not to believe everything you hear and only half of what you read. I can personally attest this is a good rule of thumb based on recent occurrences.

(more…)

 By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter July 2006
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

Think about the words “old” and “experienced”. They have similar meanings. However if you advertised that you are the most “experienced” business as opposed to the “oldest” you’d probably receive a better response.

Let’s look at the definitions.

(more…)

The National Association of Women’s Writers
NAWW Weekly e-zine
Published in April 06, 2006
By: Lisa Manyon www.writeoncreative.com

No matter what business you are in, you also have a second job…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.

(more…)