Archive for the 'Articles ~' Category

A sampling of published pieces by Manyon.

What to Do When Children are Grieving Death

Sunday, February 25th, 2007

By: Lisa Manyon www.writeoncreative.com

Published February 24th Lewiston Tribune ~Celebrate the Family

The loss of loved ones is not a topic many people like to discuss. In general, society is uncomfortable with this loss. However, death has a very real impact on those who knew and loved the departed.

Death impacts us all in specific and unique ways and each person deals with loss individually. There is no right or wrong way to grieve but having support of friends, family and trained professionals can help move us through grief.

Losing loved ones is particularly impactful to children and often their grief is forgotten or overlooked in the process. With so much going on and family members feeling their own grief, children may not receive the support they need.

That’s where Willow Center for Grieving Children steps in. (more…)

What is Your Plan? ~

Thursday, February 15th, 2007

By: Lisa Manyon www.writeoncreative.com

Published in the UnNewsletter by EditCopyProof February 2007

People continually ask me how I’m able to accomplish all of the things that I do. Truthfully, I sometimes wonder that myself. But, ultimately, I know it’s because I’m a planner.

To some extent we all multi-task and have numerous responsibilities that can, at times, seem overwhelming. The key is to learn how to manage the responsibility by planning for it. Believe it or not, day to day activities are less stressful when you implement a plan.

I must confess that I enjoy planning. (more…)

How Planning the Work (and then Working The Plan) Can Catapult Your Marketing Success

Thursday, December 7th, 2006

By: Lisa Manyon www.writeoncreative.com

Published Copywriting TNT International ezine December 2006


A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Implementation is golden.

Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan.
A strategic plan is something that business owners know they need. At the same time, they may not be sure where to start or they believe it is too time consuming. But, the good news is: The planning process doesn’t have to be painful.
To reach your goals there must be measurable steps in place.

Start with the end in mind.

(more…)

How to Formulate your Copy to Increase Sales

Sunday, November 12th, 2006

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter November 06

Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.

Good copywriters use formulas ~

(more…)

How to Generate More Sales with Headlines

Saturday, October 7th, 2006

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter, October 06

Take heed to headlines

Your strongest benefit is your headline. Find the most compelling benefit and let it help you speak to your customers. What will your product or service do for your customers?

Would you like to earn more money?

The question above undoubtedly got your attention. That’s exactly what headlines are supposed to do.

And, it’s why they are the most important part of your copywriting. A headline draws your audience in and makes them want to know more. Use your headlines to generate more sales.

According to Dan Kennedy, author and copywriter, a headline should be no more than twelve words long and it should stand alone. Your headline needs to make a statement on its own and lead into the content.

(more…)

How to Feature the Ultimate Benefits for your Customers

Saturday, September 9th, 2006

By: Lisa Manyon www.writeoncreative.com 

Published Lewiston Chamber of Commerce Newsletter September 06

To create the most compelling marketing and promotional pieces possible, you must first think from your customer’s perspective.

Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.

Tell your readers/customers what’s in it for them. (more…)

Are You Selling What Your Customers Want to Buy?

Tuesday, August 1st, 2006

By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter August 06
Are your customers hearing what they want/need to hear?

Business owners often overlook key components to effectively selling products and services to customers. Rather than just telling customers what your business has to offer, you should consider letting them know how your product or service will help improve their lives. It’s important not to assume customers will automatically correlate your product with a solution. When creating your marketing materials consider the customer first. Customers need to know how your products or services will help them and it’s up to you to give them this information.

Ask questions, get answers, and get started.

(more…)

7 Surefire Signs of a *Virtual Violation and 5 ways to Avoid it ~

Saturday, July 1st, 2006

 By: Lisa Manyon www.writeoncreative.com

Published BusinessInfoGuide.com, Red Hot Copy e-zine & Absolute Write July/August 2006

As a small business owner you know the importance of marketing and investing in your businesses. This means attending workshops, trainings, conferences and maybe even entering business competitions or contests that can increase publicity. The intent is to further your business by networking with likeminded individuals while gleaning wisdom from tried and true gurus. Oftentimes, we find such events online. Unfortunately, not all things are what they seem. Perhaps you’ve been told not to believe everything you hear and only half of what you read. I can personally attest this is a good rule of thumb based on recent occurrences.

(more…)

What Are Your Words Worth?

Saturday, July 1st, 2006

 By: Lisa Manyon www.writeoncreative.com

Published Lewiston Chamber of Commerce Newsletter July 2006
Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

Think about the words “old” and “experienced”. They have similar meanings. However if you advertised that you are the most “experienced” business as opposed to the “oldest” you’d probably receive a better response.

Let’s look at the definitions.

(more…)

Nine Ways to Network More Effectively

Thursday, April 6th, 2006

The National Association of Women’s Writers
NAWW Weekly e-zine
Published in April 06, 2006

By: Lisa Manyon www.writeoncreative.com

No matter what business you are in, you also have a second job…you are a marketer. That means you are responsible for letting others know about how you can help them. One of the best ways to get those opportunities to convert prospects into customers is by networking. Here are some simple strategies for making your networking more effective.

(more…)