How to Choose Business Success Instead of Failure
Do you think that business success is truly a choice?
Anyone who has ever started a business knows there is work involved. It takes a clear vision, strategic planning, marketing and more to be successful.
The two traits of successful businesses that I see most often (regardless of the type of business) are consistency and communication. To truly choose success, you must incorporate both into your overall strategy.
Consistency = staying power. When you create a strong brand and platform and continue to be true to that you’ll gain trust, brand recognition and people will know you are serious about your business.
Successful businesses incorporate consistency and communication in all facets of their business. Businesses that fail generally don’t have plans, lack consistency and don’t let potential customers know what they have to offer.
I’ve been pondering this recently because I’ve had several people ask me if I offer specific services (even though they are listed on my website) or assume that they cannot afford to work with me because they didn’t immediately see information about my editing /rewrite rates which are considerably lower than starting from scratch. Plus, there are some things I do that aren’t even listed on my site… (and there are more to come, soon.)
This made me realize I’m not being as consistent with my communication as I should be (can you relate?). It also made me think about the businesses that are continually reinventing themselves with no apparent rhyme or reason…
So, with that being said, I plan to communicate my offerings more effectively and consistently so I can truly be of service to those who need my offerings most.
Are there products and services you should be sharing with your community to support them?
Are you being consistent and communicating?
Are you REALLY clear about who you are, what you do and how you can best serve your ideal clients?
July 7th, 2010 at 2:55 pm
Hi Lisa
Im doing my best – but as they say on report cards – “could do better”
thanks for the reminder
Pinky
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July 7th, 2010 at 3:08 pm
Me, too, Pinky. The reminder is quite introspective as well.
Write on!~
Lisa
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July 7th, 2010 at 5:05 pm
Hi Lisa,
What a great post! As I read this, I realized that I haven’t been consistent either. There are specific services that I have not been communicating well and are actually the things I prefer to do.
Thanks for sharing!
Ellen Martin
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July 9th, 2010 at 5:47 pm
Ellen,
You are not alone. We all need a little nudge every once in a while. Getting the word about what you love will increase your biz for sure.
Write on!~
Lisa
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July 7th, 2010 at 9:38 pm
I totally believe that consistent follow through is 98% of success. Great article, Lisa.
Sue Painter
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July 7th, 2010 at 10:26 pm
This is so on the mark for me, Lisa. I’ve been struggling with how to communicate what I offer effectively. My goal is to get a clear message figured out this month and then be very consistent in how and when I communicate that. Thanks for the timely post!
Warmly,
Jessica
Jessica Eaves Mathews´s last blog ..Without a Strong Foundation- Even a Beautiful House Won’t Stand
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July 8th, 2010 at 12:20 pm
This is the exact perfect article I needed to read today.
I’ve got the commitment part nailed down! and now it is the ever growing clarity of the message
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July 8th, 2010 at 2:20 pm
Sue,
Great minds.
Write on!~
Lisa
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July 8th, 2010 at 2:22 pm
Jessica,
You do a great job and I am continually impressed with all you do to help entrepreneurial women.
Write on!~
Lisa
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July 8th, 2010 at 2:23 pm
Laura,
The beauty of this process is that it is ever-evolving. I have no doubt that you’ll more than find your groove.
Write on!~
Lisa
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July 8th, 2010 at 5:28 pm
I just went into my autoresponders today and changed some of the automatic messages that go out following product purchases etc. and updated for the first time in two years! Shame on me. Dang, I never think of those automatic things.
Great article Lisa, consistency is a magic wand in business!
Lynn
Get Clear Goals with Lynn Moore´s last blog ..What’s LAW Got to Do With It
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July 8th, 2010 at 11:46 pm
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July 10th, 2010 at 10:03 am
Whoever said “Consistency is the hobgoblin of little minds” was NOT a business person…. It requires a HUGE mind, and lots of mental exercise.
Lisa, thanks for that. I’m learning (more slowly than I want to be) about how to be consistent, and best ways to communicate. The way you share your wisdome is much appreciated!!
Sending love,
Grace
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July 12th, 2010 at 6:25 pm
Ouch, Lisa…this one hurts! I feel I am very clear about my value proposition, but my consistency is, at best, consistently inconsistent! Thanks for the great reminders…
Phil
Phil Dyer´s last blog ..Are You Living to Work or Working to Live
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July 12th, 2010 at 7:44 pm
Lisa,
I second your post!
Thanks,
Mitch
Mitch Tublin´s last blog ..World Cup 2010 Not A Sports Story Here
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July 13th, 2010 at 12:31 pm
Hi, Lisa –
This is so true and something that I have had to struggle with even very recently!
Patricia Selmo´s last blog ..Leadership Lessons
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July 13th, 2010 at 1:36 pm
Consistent Clear Communication. Very well put. Write On, Lady! ?
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