Write On ~ Creative Writing Services

Authenticity is the key to customer connections (although I think the word “authentic” is overused, the power of authenticity cannot be underestimated).

As an online entrepreneur, you’re probably aware of ever-changing Internet marketing techniques. Not only do you keep up on the latest trends, social networks and online marketing strategies, you also have to adapt your message to your market and the medium or delivery channel. Sometimes this process is easier said than done.

Because copy is one of the key elements of your marketing materials, it’s important to keep up with what’s working and what’s not.

Some things you must consider:

You may or may not write your own copy. Either way, it’s vital to your online success to be in tune with current and upcoming copywriting trends. It’s even more important to be tuned in to what customers expect from you. The bottom line is consumers are savvier than they’ve ever been.

The effectiveness of these tactics is wearing off because people expect more. They also deserve more, and quite simply, they’re demanding more by doing business with people and companies they resonate with personally. Consumers don’t appreciate tricky sales pitches, inauthentic connections, and hype.

Not all copywriters have used these techniques, but I think we’ve all seen them online. Because today’s consumers are wiser, pickier, and more particular about who and what they let into their sphere of influence, it’s important to adjust your copywriting approaches accordingly.

Anyone who has ever started a business knows there is work involved.  It takes a clear vision, strategic planning, marketing and more to be successful.

The two traits of successful businesses that I see most often (regardless of the type of business) are consistency and communication. To truly choose success, you must incorporate both into your overall strategy.

Consistency = staying power. When you create a strong brand and platform and continue to be true to that you’ll gain trust, brand recognition and people will know you are serious about your business.

Successful businesses  incorporate consistency and communication in all facets of their business. Businesses that fail generally don’t have plans, lack consistency and don’t let potential customers know what they have to offer.

I’ve been pondering this recently because I’ve had several people ask me if I offer specific services (even though they are listed on my website) or assume that they cannot afford to work with me because they didn’t immediately see information about my editing /rewrite rates which are considerably lower than starting from scratch. Plus, there are some things I do that aren’t even listed on my site… (and there are more to come, soon.)

This made me realize I’m not being as consistent with my communication as I should be (can you relate?). It also made me think about the businesses that are continually reinventing themselves with no apparent rhyme or reason…

So, with that being said, I plan to communicate my offerings more effectively and consistently so I can truly be of service to those who need my offerings most.

Are there products and services you should be sharing with your community to support them?

Are you being consistent and communicating?

Are you REALLY clear about who you are, what you do and how you can best serve your ideal clients?