Manyon Marketing Makeover ~ What’s In It For Me Factor
It’s no surprise that your marketing should be all about your customer and what your product or service is going to do for them... the big surprise is that many people miss that mark in their marketing materials.
It’s easy to get caught up in “getting your message out there” and the “good is good enough” mentality. While this may be an acceptable tactic for some to keep things rolling, it isn’t always the best way to approach copy. Honestly, I recommend that you wait to get your message out there until you’ve done your due diligence to determine what your customers truly want and expect.
Here’s a quick Manyon Marketing Makeover about the What’s In It For Me Factor. Take a peek and note you can grab your free copywriting action plan by clicking on the “Grab Your Free Stuff” icon above — you don’t actually have to go to another site if you don’t want to (and if you’re already enjoying your Copywriting Action Plan, please excuse my call to action 
).
In the spirit of honoring the “What’s In It for Me Factor”, I’d like to ask you a question. What do you expect when you hire a copywriter? I’d really like to hear your comments.
June 15th, 2010 at 6:37 pm
I honestly don’t think you can emphasize the “What’s In It For Me” factor enough. It’s a great tip, Lisa, for people who are struggling with how to talk about what they do.
Sue Painter
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June 17th, 2010 at 5:28 pm
Yes, the ‘what’s in it for me’ factor is so obvious but easily forgotten when you get so wrapped up in your own work.
As always Lisa, thanks for keeping me focused and on track!
On another note, I know we spoke earlier about working together, and I’m thinking by the fall I will be ready to dive into press releases. What will you be offering in the fall for one-on-one support regarding press releases?
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June 17th, 2010 at 7:13 pm
Hi Sue,
I agree completely and I admit that there have been times I’ve fallen into the trap of not focusing on the ideal client and what benefits them. Luckily we live and learn.
Write on!~
Lisa
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June 17th, 2010 at 7:15 pm
Hi Laura,
I’d love to work with you. My press release offerings are outlined on my site and I’m always happy to chat with you about what you might need.
Because you’re gotten good publicity in the past and know how to write release the 12 month editing package might be best for you.
Write on!~
Lisa
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June 19th, 2010 at 9:45 pm
When hiring a copywriter, I do expect them to get all the WIIFM benefits front and center on the sales letter. You’re great at doing that!
Linda
Linda P. Jones´s last blog ..Why I Begin With “Your Wealthy Mindset”
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June 19th, 2010 at 10:42 pm
Thanks for teh reminder -its too easy to get sidetracked when we get excited about something new to offer. Love your video.
Pinky
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June 20th, 2010 at 2:47 pm
I’m revising my website front page to list a whole bunch of ‘wiifm’ – straight from happy clients’ mouths.
When hiring a copywriter, sometimes I think I want them to read my mind. Other times (more successfully) I tell them what I intend, and let them make me look very good…
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June 20th, 2010 at 5:09 pm
Great reminder, Lisa. As always, you are Write On with your advice!! XO, Katherine.
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June 21st, 2010 at 11:33 am
Sometimes, business owners are so entrenched in the day-to-day running of the business that they forget to get inside the head of their ideal client. That’s what a great copywriter can do for you. I know you are excellent at that Lisa. At our MPC retreat, you were right on with your comments and ideas. I was very impressed.
Debbie McNeill´s last blog ..Simply Thanks treat holder
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June 21st, 2010 at 5:47 pm
Awesome advice, Lisa…no wonder I hired you
!
Work on the business…not in the business…so hard to do sometimes (unless you come to Italy, of course)!
Phil
Phil Dyer´s last blog ..How Would You Like to Spend a Week at an Amazing Villa in Tuscany?
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June 21st, 2010 at 8:15 pm
Lisa,
Thank you for the reminder to all of us. Always, always keep your ideal client front and center.
Mitch
Mitch Tublin´s last blog ..World Cup 2010 Not A Sports Story Here
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June 28th, 2010 at 8:37 am
Phil,
You are right on… Italy sounds fabulous…
You are also very much appreciated.
Write on!~
Lisa
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June 28th, 2010 at 8:37 am
Mitch,
So true and often easier said than done. A great reminder for everyone.
Write on!~
Lisa
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