Manyon Marketing Makeover ~ Headlines that Sell
In the rush to get your message out to your market, make genuine connections and ultimately increase your sales, I‘ve noticed that many people are doing a poor job of grabbing the attention of readers.
This baffles me because your headline is the 1st thing people read. And, it either draws them in or turns them off. Take for instance the headline of this blog post– it can do one of two things:
1) It may draw people in who want to learn tips from Manyon Marketing Makeovers, specifically people who are interested in ways to create headlines that sell.
OR
2) The use of the word “Sell” could completely turn people off if they haven’t shifted the way they think about sales and being of service.
That’s a risk I’m willing to take to give you more information on how you can improve your copy. But, as you can see, it’s important to carefully consider your word choice when crafting headlines.
And now, here’s a quick video (under a minute) to help you improve your headlines.
If you haven’t already done so, click on the “Grab Your Free Stuff” icon in the top right-hand corner of my blog and grab your juicy copywriting tidbits. Your thoughts? I’d love to hear from you.
June 2nd, 2010 at 5:21 pm
I always second guess my titles, your points are great. Thanks, Lisa.
Sue Painter
[Reply]
June 3rd, 2010 at 5:18 am
Hi Sue,
You are welcome. Headlines can be tricky but it’s definitely worth taking time to give them the thought they deserve.
Write on!~
Lisa
[Reply]
June 3rd, 2010 at 8:46 am
Ah, yes — the agony of making a good headline. I SO relate as I’m writing one right now. And you’ve helped me to keep focus on what’s most important. THANKS! – Carmen
Carmen@GetOrganized´s last blog ..Get Organized: Bye, Bye Drop Zone!
[Reply]
June 4th, 2010 at 12:50 pm
Carmen,
Top copywriters often create 50 or more headlines before we land on the one that’s a winner. Hang in there. It will come to you.
Write on!~
Lisa
[Reply]
June 3rd, 2010 at 7:00 pm
Thanks, Lisa! what I’m taking is that it’s good to be bold and use strong words. If they don’t like it, they’re not my clients…
Grace
[Reply]
June 4th, 2010 at 12:49 pm
Grace,
You are correct. However it’s important to be really tapped into what motivates your ideal customer and what moves them to connect with you further…
Write on!~
Lisa
[Reply]
June 4th, 2010 at 11:20 am
You are Write-On as always, Lady! The best information in the world will never reach its intended audience if it is hiding behind a horrible headline! ?Katherine
Life Blossoming Systems
[Reply]
June 4th, 2010 at 12:48 pm
YES Katherine!! You comment reminds me of business owners who don’t regularly market their services and then wonder why sales are flat.
You are RIGHT on when point out that some of the best products and services are hidden or masked behind bad copy…
Write on!~
Lisa
[Reply]
June 4th, 2010 at 10:11 pm
It’s hard to find that hooky headline!
Great suggestions and ideas.
Thanks Lisa!
Linda
[Reply]
June 6th, 2010 at 7:42 am
Hi Linda,
Yes, it takes quite a few to land on a headline that really connects.
Write on!~
Lisa
[Reply]
June 5th, 2010 at 4:54 am
“Articles that get read” could be another headline for you Lisa!
Thanks as always
[Reply]
June 6th, 2010 at 7:43 am
Hi Laura,
Yes, that would be an option and would appeal to the people who still have an aversion to the word “sell”.
Write on!~
Lisa
[Reply]
June 6th, 2010 at 9:17 am
Wow…50 headlines before finding the right one! That really makes sense when you think about it. We tend to want the “quick fix”…
Thanks so much Lisa for your wisdom and creative ideas!
Anita
[Reply]
June 7th, 2010 at 9:42 am
Yes Anita,
And many of us create one hundred or more…
It’s important to get it right and practice does make perfect.
Write on!~
Lisa
[Reply]
June 6th, 2010 at 3:11 pm
Hi Lisa,
Great point. Headlines are definitely the key to grabbing attention. Thanks for the reminder to put more thought into that piece of my copy.
Ellen Martin
[Reply]
June 6th, 2010 at 7:20 pm
Lisa,
You have another winner here. Your posts are always timely and right on target.
Mitch
Mitch Tublin´s last blog ..Entrepreneurs Find Inspiration From Sports
[Reply]
June 7th, 2010 at 9:43 am
Thanks Mitch,
You are appreciated and it’s important to me that people have the info they need to improve their marketing efforts.
Write on!~
Lisa
[Reply]
June 6th, 2010 at 9:34 pm
Hi Lisa – such a good post. I think this is something I need to spend more time and energy on. You are such a fantastic resource and we are so lucky to have you! I’ll add headings to the list of everything I am hiring you to improve for me!
Warmly,
Jessica
Jessica Eaves Mathews´s last blog ..What the Heck is an S-Corp?
[Reply]
June 7th, 2010 at 8:02 am
Another superb post, Lisa! Great advice as usual…and it clearly shows how you separate the pros from the amateurs when it comes to crafting headlines!
Phil
Phil Dyer´s last blog ..Three Truths to Transforming Your Business and Your Life
[Reply]