Write On ~ Creative Writing Services

It’s no surprise that your marketing should be all about your customer and what your product or service is going to do for them... the big surprise is that many people miss that mark in their marketing materials.

It’s easy to get caught up in “getting your message out there” and the “good is good enough” mentality. While this may be an acceptable tactic for some to keep things rolling, it isn’t always the best way to approach copy. Honestly, I recommend that you wait to get your message out there until you’ve done your due diligence to determine what your customers truly want and expect.

Here’s a quick Manyon Marketing Makeover about the What’s In It For Me Factor.  Take a peek and note you can grab your free copywriting action plan by clicking on the “Grab Your Free Stuff” icon above — you don’t actually have to go to another site if you don’t want to (and if you’re already enjoying your Copywriting Action Plan, please excuse my call to action ).

In the spirit of honoring the “What’s In It for Me Factor”, I’d like to ask you a question. What do you expect when you hire a copywriter? I’d really like to hear your comments.

The MPC Mastermind Tribe - Retreat 2010

I’m often asked how my business continues to thrive and grow when many people are suffering in “this economy.” My answer is simple — I don’t allow the economy to dictate my success. I create my own opportunities, build relationships, stay true to my mission to help more people share their message and in turn help more people… AND I get help from people who are WAY more successful than  me.

My Mastermind Coaches and Mentors Ali Brown and James Roche are offering a free call this Wednesday. I don’t want you to miss this because you’ll learn all the details about a high level mastermind opportunity that can make a world of difference for your business.

Because of this ONE investment, my business now allows me to travel as I please (and orders actually roll in as I’m relaxing) and connects me with people who “GET” what I’m doing and need my services. It’s about creating a business that makes sense to you and supports your dreams and goals. That’s why I’m so excited to share this with you.

Ali Brown, James Roche & Me

If you do ONLY one thing for your business this year, I urge you to listen to this FREE call on Wednesdaywith my mentors Ali Brown and James Roche. I’m excited to let you know they are taking new applications for the Platinum tier of the Millionaire Protege Club mentorship and coaching program.

I have connected with amazing friends, colleagues and clients since joining (I’m actually so impressed with the program, this is my second year and this is because the program delivers results and increased

MPC MM Leaders

income).

AND, it was a BIG leap for me. Before joining I felt very misunderstood — it was as if no one in my immediate family and circle of friends really knew what I was doing and half of the time I felt crazy or embarrassed to share my BIG dreams. The coolest thing about this tribe is that everyone involved is a BIG thinker and they hold the space for your big dreams while cheering you on all the way. (there are many other great things, too but I don’t want to get into all of that now — I just want you know this opportunity is yours if you’re ready to claim the success you deserve).

Please join Ali and our Head Platinum Coach James Roche on this complimentary call on Wednesday, June 16, at 8pm Eastern, 5 pm Pacific. They’ll share all the details of the Platinum program–exactly what it delivers, what it entails, and what our membership requirements are. And if you have questions they will be answer them live too.

P.S.  I believe in this program and what it can do for you so much that I’m willing to gift you 1/2 hour of my time to give you a jumpstart into the program and answer any questions you might have ONCE you apply and have been accepted. I’ll also gift you an audio recording with Lorrie Morgan -Ferrero (the MPC Gold Coach, my friend and my very first mentor) and me from a premium teleseminar we offered –Making The Most of Masterminds. This is an added bonus because I believe in you and these bonuses are valued at over $200.00. So, save your spot on the call and own your success

The same is true of most consumers. We’re an impatient, impulsive bunch at times but for the most part we know what we want and when we want it. If you’re a savvy marketer, you’ll deliver when it counts.

Recently I was in the market for some entertainment. Well, I’m always in the market for some entertainment…but I was specifically interested in having some fun that includes wine (no big surprise, I know). As luck would have it, a Facebook friend reached out to me to share some information about a wine cruise. YUMMY.

I was beyond excited. Checked my calendar and sure enough my schedule was free the dates the wine cruise was happening. I could feel the wind in my hair, the wine on lips and even smell the gourmet dinner that would be served on the excursion. I quickly zipped to the website for the wine cruise, my wallet was out so I could grab the plastic (hello air miles) and I was already thinking about which friends to invite. This was going to be some GREAT entertainment…

My excitement quickly faded when I realized the most recent itinerary wasn’t posted. Sure, the dates and general info about the wine cruises were listed. But, there were no details. No price listed and no way for me to quickly find ALL of the details of the package I most desired, select it and quickly buy ( I like to call this pick, click and pay).

Guess what happened next? I sent my friend a quick message that the details were missing. Got word they would be posted soon and a few weeks later I was notified that all the info is available. And while I appreciate this, the immediate opportunity was missed. I bought tickets to a Natalie Merchant concert instead.

So, what went wrong? The wine cruise outfit had me at Merlot but they lost me when I didn’t have all the info I needed to make a purchasing decision.  I didn’t have everything I needed to pick, click and pay and so I moved on. I’ll probably book the cruise another day but my business could have been theirs if they were ready(AND while it’s true I’ll probably book in the future, an immediate opportunity was missed –this is key because not all consumers will give you a second chance).

Are you making THE Biggest Website Mistake ever and inviting people to your site when it’s really not ready to deliver what your customers want to experience?

Take a minute to review your Internet marketing efforts. Look at your website from your customers perspective and consider what you want to experience when you are online. Will you make the sale or will your prospects bail?

P.S. If you’re not sure if your site is working for you, consider a Manyon Marketing Web Makeover (This is GREAT value and there are only 6 openings available per week and my schedule is filling fast.)

In the rush to get your message out to your market, make genuine connections and ultimately increase your sales, I‘ve noticed that many people are doing a poor job of  grabbing the attention of readers.

This baffles me because your headline is the 1st thing people read. And, it either draws them in or turns them off. Take for instance the headline of this blog post– it can do one of two things:

1) It may draw people in who want to learn tips from Manyon Marketing Makeovers, specifically people who are interested in ways to create headlines that sell.

OR

2) The use of the word “Sell” could completely turn people off if they haven’t shifted the way they think about sales and being of service.

That’s a risk I’m willing to take to give you more information on how you can improve your copy. But, as you can see, it’s important to carefully consider your word choice when crafting headlines.

And now, here’s a quick video (under a minute) to help you improve your headlines.

If you haven’t already done so, click on the “Grab Your Free Stuff” icon in the top right-hand corner of my blog and grab your juicy copywriting tidbits.  Your thoughts? I’d love to hear from you.