Archive for April, 2010

Juicy Interview With Ann Evanston & Lisa Manyon on Warrior-Preneur Radio

Sunday, April 25th, 2010

Ann Evanston~Warrior-Preneur Radio

Ann Evanston recently interviewed me on Warrior-Preneur Radio. Her style is refreshing and revealing. I cannot wait to meet her in person and have a glass of wine. Listen in to the interview here — you’ll learn things about me that I hadn’t revealed in an interview until now.  I invite you to listen in (it’s about 1/2 hour long) and then weigh in below.

MP3 File

Ann’s goal is to capture imagination, capture power and capture success. She believes that within every entrepreneur there is a warrior with power that is strong, loving and captivating. These warriors are able to draw people in so they WANT to be a part of something much larger.

She asks “Are you capturing all you can as a business owner? Are you ready to take it to the next level? Do you want to learn strategies and Tactics for 21st Century Success? Let’s Go! Warrior-Preneur Style!”

Do you believe you’re a warrior? If so, how so? Leave your comments here and feel free to ask questions about the interview, too.

May You Be Blessed: What are you grateful for?

Saturday, April 24th, 2010

Joy, gratitude, appreciation, love and being grateful for your life are all a part of my daily routine (yes, even on bad days). So, I ask you to think about how truly blessed you are. And, I ask what are you grateful for?

Take a peek at this quick inspirational movie and then share what you’re most grateful for below:

Please share what you’re most grateful. I’d love to read your comments. The more we practice gratitude for what is, the sooner we’ll achieve what’s next.

5 Elements Your Website Must Have To Build Relationships, Be Irresistible and Increase Sales

Tuesday, April 20th, 2010

Is Your Website a Money Engine?

The core of your online presence is your website. Ensuring that your site is really working for you, meaning it engages, informs, develops relationships, flows well and promotes action, is vital to your online marketing success.

Is your website a passive, pretty placeholder or worse yet ugly and useless?
This question may seem harsh and at the same time it’s so important to really think of your website as a money engine for your business (you do have a website because you hope to get more business, right?). In order for that to happen, you must have several elements in place.
One of the biggest mistakes I see online marketers making is not really thinking about their overall web flow and strategy.
So, take a moment and ask yourself three questions.
  1. Why do I have a website? (I.e. what is my ultimate goal?)
  2. What do I hope to achieve when people visit my site?
  3. Is my website doing what I hoped it would do?
Often people understand that a website is a vital marketing tool and at the same time, they fail to utilize this tool to the fullest. If you’re not getting the results you had hoped for from your website, chances are you’re missing one of five vital elements.

Truly successful websites engage, inform, develop relationships, flow well and promote action. They are irresistible.
If your website is a passive, pretty placeholder chances are it looks good but doesn’t really get any action. (Note: Some designers will sway you towards designs that appease their artistic talents but the design doesn’t support flow or results/sales.)
If your website is ugly and useless chances are it’s cluttered with too much information, the design is not appealing and people are confused when they visit so they do nothing. (Note: This generally means your site lacks overall strategy as well as individual page strategy and this can be the case for passive, pretty placeholder sites, too.)

Here are some signs that your site is working for you (and 5 vital elements to successful websites).

Your website:

  • Engages: This means people can interact (perhaps via your blog). Your information is clearly stated so potential customers can find what they are looking for easily.
  • Informs: This means you provide information that is useful to visitors (this could be resources, links to your blog, or details on how your products and services work.).
  • Develops relationships: This means people begin to get a sense of what you can offer them (including your “free taste” or possibly video/audio messages to connect – again, depends on your strategy.).
  • Flows well: This means there is a logical, proven flow for your content (people can find your “free stuff” easily and they can find information for various services or products easily).
  • Promotes action: This means you invite visitors to do something that engages, informs and develops your relationship (offering a “free taste” and inviting them to take the next logical step to do business with you which results in sales.).

If all of these elements are in place and you’re still not getting results it usually because of one or two things or a combination of both.

  1. Your copy is not connecting with your ideal clients in a way they are responsive to (it’s not irresistible).
  2. You’re approaching your website with an attitude of “if I build they will come” with no strategy in place to regularly drive traffic to your website.
You can ensure your website is really working for you by having a clear strategy, incorporating the 5 key elements of successful websites, improving your copy (making it irresistible) and regularly marketing your website. Often it only takes minor adjustments to get turn your website into relationship building money engine.
*Want to reprint this article in your eZine or newsletter? Just ask and as long as you include my resource box you are welcome to share
Lisa Manyon specializes in POWERFULLY communicating your marketing messages to increase results. She’s a professional copywriter & marketing strategist and owner of Write On~ Creative Writing Services, LLC.  Manyon publishes a free electronic newsletter called Manyon’s Musings and with subscription you receivea bonus Copywriting Action Plan ~7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services www.writeoncreative.com .

The State of Websites: Why You Shouldn’t Always Listen to Your Designer

Saturday, April 10th, 2010

Shock is the only way to describe a conversation I recently had with a colleague. She had just invested a pretty penny (well, more like thousands of dollars to have a website created). Of course she was elated to finally have birthed the baby — so to speak.

When she asked me to take a peek, I immediately saw one BIG GLARING ISSUE.

The call to action was below the fold (meaning anyone who visits the site would have to search and click around to find her “free” taste).

So, I asked a few questions about strategy and what she ultimately wants to accomplish with her site and explained that “you’ll lose the gold if it’s below the fold” which translates to your “free taste” needs to be readily available and visible when people visit your site or you’ll lose interest and possibly sales (eye tracking studies support this).  She responded by saying her web designer said that couldn’t be done design-wise because it would interfere with design integrity. WTH?

While I believe in good design, I also know for a fact that designers can incorporate what you need in your site to make it really work and they should regardless of their beliefs about “design integrity”.

The bottom line is that you pay for your designer to deliver a design that is not only eye catching but also supports the main function of your site which should be to symbiotically build relationships and create a money engine for your business.

You know your strategy and what you ultimately want your site to do and the bottom line is it should be working for you to develop relationships and increase your bottom line.


To recap:
  • My friend spent thousands of dollars on a site that is supposed to build relationships and generate sales.
  • Even though she told her designer this was her strategy she was met w/ resistance.
  • So she settled for web flow that is not as effective as it could be because,  in my opinion, the designer was overprotective of his/her design work and didn’t understand the strategy to create an online relationship building tool/money engine.

This in my opinion is a travesty.

You should get what you pay for and that means your designer should respect your requests. It can be done. I’ve seen it.

My rockin’ web designer at www.SeattleDesignGroup.com can make it happen. There are many other competent designer out there who will deliver what you need to create an effective online structure that support your business goals.

Are you clear on your website strategy?

Have you compromised the flow of your website because of bad advice from a designer?

I want to hear from you.

Dream Boogie With SARK ~ Dancing from Dreaming to Doing

Thursday, April 8th, 2010

I recently discovered SARK on Facebook and am THRILLED.  She is one of my all time favorite authors. In fact, just looking at her books inspires me. Im drawn to her words and her art and it makes my soul smile.

So, you can imagine my elation when I discovered she is offering a very cool Dream Boogie program where you can play directly with her via teleclass and more. The creative person in me cannot wait — the marketing mind loves how she’s juiced up her sales page for the Dream Boogie program. This is proof that business can fun. So, go ahead and check it out and dream BIG in full color. Her class starts next week, so, act fast. click on the dancing banner for more infohow cool is that?!


Dream Boogie with SARK


Finding Joy~

Wednesday, April 7th, 2010

It’s true that life can be challenging. That’s why it’s important to find joy in the simple things. In fact, being happy can be as simple as finding joy.

So, if things seem a little hectic right now, this little burst of inspiration is just what you need.

Enjoy this short escape and feel free to leave a comment about what really brings you joy. Where are you finding joy?

Manyon Marketing Makeover ~ Press Release Marketing

Monday, April 5th, 2010

Press releases aren’t just for the media anymore. In this Manyon Marketing Makeover you’ll discover how press releases can help your marketing mix.

  • Do you regularly share your gifts with the world?
  • Are you leveraging your talents to gain credibility?
  • Do you know that you can get more clients and make it easier for customers to find you online with a press release marketing strategy?

Watch this quick video and be sure to share your press release success stories below the video (you can improve your press release marketing in under a minute…).

If you haven’t already, it’s time for you to start your press release marketing strategy.

While it’s true that press releases should be a vital part of your marketing efforts there’s a specific formula you must follow. You can apply some of the various copywriting techniques I’ve shared in previous Manyon Marketing Makeover but press releases should not be too salesy or they’ll quickly find their way into the round filing systems (otherwise known as the garbage can in the offline world) or worse yet, if done incorrectly you’ll be considered a press release SPAMMER.

Have you already incorporated press release marketing into your marketing mix? If so, share your success stories here or feel free to ask questions if you’re not sure how to get started (just post a comment and I’ll respond) or incorporate them into your mix?

Oh, and be sure to take the Write On Creative Press Release Producer for spin today – it’s on me — just make sure you know the proper formatting and you have a press release marketing strategy before you get started… Press Release Producer

[tags] Manyon Marketing Makeover, press release marketing, press release marketing strategies, how to write a press release, the press release formula, press releases, online press releases, Internet publicity, Lisa Manyon, www.writeoncreative.com, press release producer [/tags]

The Richest Man Alive…

Thursday, April 1st, 2010

“Nobody cares how much you know, until they know how much you care.” ~Theodore Roosevelt

This quote is so true and it embodies the way I feel about doing business. We must truly have passion for what we do and even more, we must care about making a difference. Here’s a little burst of inspiration I thought you might enjoy. Remember your riches are relative to your desires and attitudes.  Click below to watch the video. And, when your’e done, scroll down to answer two questions and share your thoughts.

What are you grateful for?
How do you measure riches?
I’d love to hear your thoughts…