Write On ~ Creative Writing Services

What the heck is copy? This is a question I still get and all too frequently. It’s seems kind of like an oxymoron for a copywriter to be asked what copy is — BUT there are many people who don’t understand the importance of copywriting let alone what copy means.  AND, that’s OK — it takes time to get all the advertising and marketing lingo down.

So, I’ll break it down: content (copy) is sometimes treated as an afterthought and this is one of the biggest marketing mistakes around.  In short, copy is the written part of any marketing, advertising and promotional material. It’s the message that connects (or should connect) your products or services with your ideal market.

It’s important to really think about your content and have a strategy for all of your marketing and advertising materials. There are specific formulas, tricks of the trade and styles that will help you craft the most effective message to get results.  You can choose to learn more about copywriting so you can write your own copy or you can take the time to select the best copywriting for your project.

Either way, here’s a quick Copy Q & A where Tom Buford interviews me about copy.

Remember that it’s VITAL to find the right copywriter for your projects. Someone who can craft copy that really represents your voice. If you already have your copy written it’s always a good idea to have a professional review it and give you pointers.

For example: I offer a Manyon Marketing Web Makeover where I’ll review your site & give you feedback to improve your copy and/or web flow to really connect with clients. This recent feedback from a client reinforces how important it is to choose the right person for the job.

“Lisa Manyon has the unique ability to immediately grasp your unique essential message. She then shapes your site into a mirror reflection of that message communicated in a way that will engage your target audience. I’ve spent a fortune and many weeks and months trying to achieve what Lisa was able to provide in one hour. Master your opportunity with Lisa. Consider a Manyon Marketing Web Makeover a well placed investment in yourself that will deliver an immediate R.O.I.:

Valery Satterwhite, Moxie Master -

(please note the MMWM was last week & she’s still incorporating changes)

www.MoxieTherapy.com

I’m not saying I’m the best copywriter for every job. I do know that I really care about providing the best service possible and I have alternative suggestions for projects that might not be the best fit for me.

How’s your copy?

Don’t forget to grab your FREE Copywriting Action Plan (click on the “Grab Your Free Stuff ” icon at the top of this page to get yours) it will help you improve your own copy and select the right copywriter for your job — even if it isn’t me.

Is your copy really connecting with your ideal clients?

What are you looking for in a copywriter for your business?

[tags] copy, copywriting, free copywriting action plan, Copy Q & A with Tom Buford & Lisa Manyon, choosing the right copywriter, what is copy, Write On ~ Creative Writing Services, www.writeoncreativecom, Lisa Manyon,  Tom Buford, copy writing, content, marketing, advertising, Manyon Marketing Web Makeover [/tags]

One of my greatest passions is helping you get the publicity you deserve. If you know anything about you’ll know that I’m one of the few people who really loves to write press releases and create strategies so they really work of you.

Here’s a quick video from Lorrie’s She Factor Marketing to Women live event. I had the honor to be featured as the Press Release Case Study. One quick note: Although I have personally incorporated Internet publicity tips into my marketing mix to get publicity and promote myself, your press releases should not sound “promotional” or be written in a pitchy way.

Do you have any pressing questions about online press releases and Internet publicity strategies? If so, ask here and I’ll answer.

When Write On Creative was born it was out of my desire to focus on my writing and work on my terms. I really didn’t know at that time exactly what that would mean to me. Now, many years later my business has evolved with me and I can now work and play anywhere I like. I purposely created a mobile business model so that I can spend more time with friends and family– anywhere. As long as I have Internet access and phone service I can and do work anywhere I choose.

Anyway, if you have been looking for the inspiration to  combine your passion and purpose with a lifestyle of FREEDOM and FULFILLMENT. You’ll want to grab the details and get  your FREE seat for the Laptop Lifestyle Freedom Summit

This is your opportunity to discover (although you may have heard of many of us) and be inspired by 12 innovative experts to build a “Laptop Lifestyle” Business that allows you to work where you want, when you want and how you want! And, I don’t want you to miss out — so grab your seat now and take advantage of free advice while you can –The Laptop Lifestyle Summit

What are your dreams and goals? Do you know the difference? What steps are you taking to create the lifestyle of your dreams? I’d love to hear more — share your thoughts here.

[tags] laptop lifestyle summit, mobile work, copywriting, copywriter, live and work anywhere you want, Heather Gray, soulfilledlife.com, www.writeoncreative.com, Lisa Manyon, free business building advice [/tags]

Inevitably there will come a time where publicity needs to be a part of your marketing mix. You may opt for mainstream media publicity or Internet publicity. Either way, you need a solid platform to promote yourself and to be accessible when publicity opportunities come your way.

If there is a strategy in place it’s usually a strategy to gain Internet publicity or mainstream media attention (although sometimes it can consist of both).

Regardless of your reason for wanting publicity, there are three foundations you need to have in place before you issue your press release – no matter what your strategy.

Coaching is one of the offerings that I extent to be of service to my clients. I’ve actually kept this part of my business rather low-key and only offer ongoing Manyon Marketing Makeover Coaching packages on a limited, application only basis.  If you’d like to learn more, you can request an application by emailing Info@writeoncreative.com with the subject line Manyon Marketing Makeover.

But I digress. I actually wanted to let you know about some training that can really boost your coaching business (one of my goals for 2010 and I should let you know after I attend the event I’m sharing with you, the investment for Manyon Marketing Makeovers will increase).

[tags] coaching, coach training, Coaching Business Intensive, Ali Brown, Lisa Manyon, Invest in yourself, successful coaching business, do you have a successful coaching business, www.writeoncreative.com [/tags]