Write On ~ Creative Writing Services

Adhering to email marketing best practices is a matter of ethics and integrity. Constant Contact developed the All Star Program to honor customers and business partners for their email marketing success and continued commitment to following best practices. Fewer than 15% of Constant Contact?€™s more than 250,000 customers met the company?€™s requirements for inclusion in the All Star Program.

Lisa Manyon of Write On ~ Creative Writing Services, LLC. based in Lewiston, Idaho was notified her business has been named a member of Constant Contact?€™s All Star Program. Manyon?€™s online business was selected for meeting Constant Contact?€™s high standards for email marketing excellence throughout 2008. Manyon regularly publishes an ezine entitled Manyon?€™s Musings and she uses Constant Contact to deliver her electronic newsletter.

Criteria for acceptance into the Constant Contact All Star Program include:

?€¢ Average bounce rate less than or equal to 25%
?€¢ Average open rate of 15% or higher
?€¢ Sent Constant Contact emails regularly (during 3 of 4 quarters in 2008)
?€¢ Received no compliance related complaints or inquiries
?€¢ Had used Constant Contact for a minimum of 2 consecutive years by the end of 2008

Manyon says, ?€?I?€™m honored to be recognized for email marketing best practices. I take great care to respect the integrity of email marketing and deliver only relevant and requested information, never sending unsolicited email or adding people to my subscriber base without permission. It still amazes me that so many business owners, particularly Internet based businesses, don?€™t understand how important ?€?permission based?€? marketing really is.?€?

?€?As the market leader in permission-based email marketing solutions, we are very gratified Lisa Manyon is using our solution to improve communication with her customers,?€? said Gail Goodman, president and chief executive officer, Constant Contact, Inc. ?€?We?€™re proud of our role in helping drive the success of small businesses and organizations and look forward to continually saluting firms like Write On ~ Creative Writing Services, LLC., who have embraced our platform to the benefit their clients.?€?

About Write On ~ Creative Writing Services, LLC: Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. specializing in POWERFULLY communicating your marketing message to increase results. Manyon is a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know. She publishes the electronic newsletter, Manyon?€™s Musings, and offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services. To subscribe visit http://www.LisaManyon.com or for more information call 1.866.620.1428.

About Constant Contact, Inc.: Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. To learn more, please visit www.constantcontact.com or call (781) 472-8100. Constant Contact and the Constant Contact logo are a registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

[tags]Lisa Manyon, www.writeoncreative.com, www.lisamanyon.com, copywriting, AWE, International Association of Web Entrepreneurs, Constant Contact[/tags]

by Lisa Manyon: www.lisamanyon.com

Thanks to new technology – my investment in a cool, purple Nano iPod to be exact, you’re getting an inside glimpse of my music collection. I have to be honest – I still remember the dreaded shift from vinyl to cassettes and then onto CD’s. I resisted getting an iPod because I love to read the lyrics inside the CD jackets. But, alas, the purple iPod Nano won my heart and I’m converting. As I continue to dig deep and pull out my oldies but goodies it’s like getting reacquainted with long-lost friends. Your guess is as good as mine as to what will speak to me next.

This month I’m hanging with The Very Best of UB40 and thoroughly digging the reggae jams. A couple of my favorite tunes – Red Red Wine (which coincidentally I also love to drink) and Tell Me Is It True–these may be my faves but honestly, the entire album makes me want to dance – and dance I do! How about you? Check it out here and let me know what you think.

[Tags] Lisa Manyon, www.lisamanyon.com, copywriting, copy, The Best of UB40[/Tags]

Lisa Manyon, owner of Write On ~ Creative Writing Services, LLC www.LisaManyon.com, shares five key reasons why copywriting is the key to sales success and offers tips to boost the effectiveness of your copy and increase sales.

1. Although it?€™s been said a picture is worth a thousand words, a picture alone isn?€™t going to sell effectively. Products or services (or more aptly put, solutions) need to be supported by copy that focuses on the core benefit to your customers or prospects.
2. Your words (copy or content) must build consumer trust, loyalty and ultimately, win sales. Know your core audience and ensure you?€™re including words that support emotional buying triggers.
3. Your copy is all about relationships. The days of the hard-sell are over. Consumers want more and expect more. By carefully crafting your copy to build relationships you?€™re one step closer to closing the deal.
4. Your copy is an extension of you and your business. What you say is just as important as how you say it. What are you saying?
5. Your copy allows you to offer a solution. When you approach your copy with an attitude of service, it?€™s easier to offer the solutions your customers seek. Include a call to action that solves a problem and you?€™re likely to get better response rates.

Lisa Manyon says ?€?Every business owner needs a solid grasp of the importance of copy regardless of whether or not they plan to write it themselves. This means doing a little research, choosing mentors to mirror, paying close attention to what works and finally choosing the right copywriter for your business needs.?€?

Maggie Keenan, Chief Giving Strategist of www.Givingadvice.com says, ?€?Lisa Manyon?€™s marketing approach is perfect for my business. I am not into ?€?hard sell?€? tactics. At the same time I need my copy to connect with my prospects. Plus, Lisa over-delivers! I?€™m grateful to have her in my corner and cannot wait to realize the results of my new copy will bring.?€?

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. She?€™s a Professional Copywriter and Marketing Strategist specializing in POWERFULLY communicating your marketing message to increase results. Manyon is a published author and is a featured in the International Association of Web Entrepreneurs Official AWE Guide to Emerging Trends Every Online Entrepreneur Must Know. She offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services at http://www.lisamanyon.com

[tags]Lisa Manyon, www.writeoncreative.com, www.lisamanyon.com, copywriting, AWE, International Association of Web Entrepreneurs, Maggie Keenan [/tags]

By: Lisa Manyon www.WriteOnCreative.com

By now you should know headlines are the most important part of copy. At least when it comes to drawing your readers in and keeping them interested.

Here are four quick ways to craft compelling headlines;

• Offer a solution
• Tell readers how to do it
• Ask a question
• Give a quantifiable number

All of these techniques draw your customer in, engaging them in the relationship building, and ultimately , sales process.  Since headlines are so important, it’s suggested (and often practiced by copywriting experts) that you should write 50 to 100 headlines before choosing the right one but this isn’t always possible (unless you have the Red Hot Copy Headline Creator -which I highly recommend) – especially when you’re in a rush.

Here are four ways to supercharge your headlines in a hurry. Remember these are starting points – you’ll want to juice your headlines up even more to excite and entice your readers.

By Lisa Manyon: www.lisamanyon.com

Here’s a book I think might interest you:

twitter Revolution ~ How Social Media and Mobile Marketing is Changing the Way we Do Business and Market Online by Deborah Micek @CoachDeb & Warren Whitlock @WarrenWhitlock

If you don’t have tweeps, aren’t familiar with the twitterverse or haven’t started tweeting, it’s time to get on board with the twitter Revolution.

Twitter is a micro-blogging site unparalleled to any other platform on the Internet today. In 140 characters or less tweeps connect with one another to share information, build relationships and yes, do business.

Admittedly, I know just enough to be dangerous when it comes to technology. So, I was thrilled to find @CoachDeb and @WarrenWhitlock had created, what I refer to as “the ultimate twitter handbook” aka twitter Revolution (which is a very real book with a virtual twist – meaning chapters are continued and ever-evolving on-line – very clever indeed).

In twitter Revolution, I learned all things twitter and highly recommend you grab a copy if you want to get up to speed fast. (Yes, this specifically means my friends and acquaintances who have scoffed at the thought that twitter is a viable means of connection for both personal and business reasons.)

The book is well laid out and includes four sections:

1. Twitter Guide to Understanding Twitter and Getting Started with the Communications Revolution
2. Success on Twitter
3. Influence and Persuasion to Position & Brand Yourself on Twitter and Other Social Networks
4. iChapters – the Twitter Playbook

You’ll find great tips to get started, really embrace social networking and solid examples of how twitter works.

The bottom line is, it’s really all about relationships. I’m excited to dive in and start implementing the techniques I learned in twitter Revolution.

Twitter has expanded my thinking, connected me with lucrative business contacts (leading to paid gigs & guest appearances on teleseminars), given me a fun outlet to connect with likeminded friends and tweet about health, Wii, wine, cooking and other things I’m passionate about. Plus, I’m able to give back by sharing knowledge and tips with other tweeps.

If you’ve been resisting and are not quite ready to jump on the social media band wagon (which by the way, isn’t a passing fad), you’ll want to grab twitter Revolution and get started today. When you do, be sure to add me to your tweeps on twitter @WriteOnCreative.

[tags]Lisa Manyon, www.writeoncreative.com, copywriting, social media, twitter, twitter Revolution, Deborah Micek, @CoachDeb, Warren Whitlock, @WarrenWhitlock [/tags]

By: Lisa Manyon www.lisamanyon.com

Personally, I’ve been traveling and investing in my business. One of my most recent investments was a spur of the moment dash to get insight from master copywriters in San Francisco at the Marketing Rebel Hot Seat event in February.

Two of my favorite tidbits from John Carlton:

1) There is money out in the ether that belongs to you

2) Money = applause

Think about that for a minute. Copy helps you claim the $$$ that belongs to you and using copy effectively brings in more money…That’s how you truly measure success. It’s great to feel good about what you do but even better to feel good about what you do and make a profit.

Honestly I have so much information swimming around in my head after the hot seat event; I’m almost not sure where to begin. But I do want to share what I’ve been processing and urge you to push yourself beyond your comfort zone.

One of my favorite sayings is “never resist a temporary inconvenience if it results in a permanent improvement.” My spur of the moment business investment and trip to San Fran proved to be quite the permanent improvement. The Marketing Rebel Hot Seats delivered more than I expected and was well worth the investment.

Like I said, I’m still processing everything I learned from the masters. In fact, if you haven’t made a point of spending time with people who are in the top of your industry – I strongly urge you to add that to your “to do” list and actually do it!

Here’s a little insider info about what happens on the Hot Seat – bottom line – your business is put up on the chopping block. Despite what this might sound like, it’s not a bad thing. In fact, I wouldn’t trade the experience for anything at this point. Fresh perspective is invaluable.

You do need to be thick skinned because you and your business are on display – the good – the bad – and the ugly. The best part is you’re being analyzed, reviewed and supported (with tough love) by a group of insanely intelligent masters of their marketing and copywriting craft. Imagine being surrounded by people you’ve studied from afar and always looked up to. Now imagine they’re all doling out advice about what you can do to be better. It almost takes my breath away just thinking about it. My head is certainly still spinning from all of the input and I know I only retained maybe one quarter of it at the time of the event – I cannot wait to see the video so I can really soak it in!

Three more things I walked away with (and there’s even more but I know you’re busy and some of it I cannot share)…

1) It’s time for me to step it up and stop trading hours for dollars (yes, I’d heard it a million times before BUT this time – I was given actionable steps to make it happen and real examples of how I was basically giving my time away.) ~
2) Although I LOVE writing and am very passionate about it – my true gift may actually lie somewhere else (stay tuned for details.)~
3) If you’re comfortable where you are in your career it’s time to kick it up a notch (seriously – continual growth and stimulation is imperative for true success and happiness. I’m ready to take it to the next level, are you?)~

What are you working on? What have you done to propel your career forward, lately? I’d really like to know.

[Tags] copy, copy writer, copywriting, internet marketers, Lisa Manyon, marketing, results, sales, www.lisamanyon.com, www.writeoncreative.com [/Tags]

4 Ways to Create Headlines that SELL. Are your headlines selling?

[tags] copy, copywriting, headlines, sales, copy writer, Lisa Manyon, www.LisaManyon.com, www.WriteOnCreative.com, marketing, results, internet marketers [/tags]

[tags] copy, copywriting, headlines, sales, copy writer, Lisa Manyon, www.LisaManyon.com, www.WriteOnCreative.com, marketing, results, internet marketers [/tags]