Write On ~ Creative Writing Services

By: Lisa Manyon www.lisamanyon.com

Whether we like it or not, the current state of the economy is all over the news. I try not to let reports of the doom and gloom get to me and at the same time it’s hitting home. A couple of my friends have recently been laid off due to budget cuts and slower time. Each of them worked for bricks and mortar establishments.

While I feel extremely blessed to be doing what I do, I am not immune to the pain they are feeling. I’m a firm believer we can choose to embrace change and ultimately it usually ends up for the better. At the same it can still be quite a transition.

This theme seems to have carried over into many of my favorite trade magazines, too. This isn’t surprising since the recession has been splattered across the media for quite some time now. What I’m impressed with is the content and slant these publications chose to implement.

Customer Relationship Management magazine dedicated the February cover to the recession. Their article “Hold Onto Your Customers” offers innovative solutions to retain team members and customers”.

Entrepreneur magazine shares an inspiring article entitled “Laid Off in 2008? Start a Business in 2009 – 3 Budding Entrepreneurs Share How They Made the Most Of Their Recent Job Losses.” Within this article is a handy do’s and don’ts for people who have recently been laid off and are considering starting their own business.

eM+C (eMarketingandCommerce.com) showcases an article called “6 Recession-Proof Pointers” One of their tips that most sticks with me is to drive customers to your website not your storefront. I say this because many of my friends in traditional bricks and mortar businesses haven’t harnessed the full power of the internet as a relationship building and money-making too. Now IS the time.

So, what’s your take on what’s happening with your economy? How are you taking it? I choose to remain optimistic and provide support to those who need me most. I’m thrilled to see my favorite trade magazines offering useful information instead of jumping on the doom and gloom bandwagon. Certainly we must all take note of what is happening. At the same time our individual reactions can also contribute to the new solutions. Your thoughts?

[Tags] Lisa Manyon, www.writeoncreative.com, www.lisamanyon.com, copywriting, recession, recession proof, economy[/Tags]

This entry was posted on Thursday, February 12th, 2009 at 9:11 am and is filed under Manyon's Musings ~. You can follow any responses to this entry through the RSS 2.0 feed. You can also leave a response.