Write On ~ Creative Writing Services

by Lisa Manyon: www.lisamanyon.com

So, last month I mentioned I’d been digging deep into my music collection to load tunes onto my cool, new purple Nano iPod. Well, I’m still at it and this means you get to find out what some of my oldies but goodies are.

This month I’m rocking to The Best of Big Country. If this music is before your time, it’s NOT country music. I especially love the title track – In a Big Country… So, grab your copy here, take a listen, and let me know what you think.

Technorati Tags: Lisa Manyon, www.lisamanyon.com, copywriting, copy, The Best of Big Country

By: Lisa Manyon www.lisamanyon.com

So, you’ve already determined your copy (the written part of any marketing material) is the secret to sales success. Now, let’s take it a step further.
Do you know what people read first – practically EVERYTIME they read your copy?
It’s your headline. Studies have shown that your headline is the single most important part of any of your marketing, advertising and promotional materials. Think of it as your welcome mat, the tidbit you throw out there to entice people to want more.

Here are two quick examples:

A) Would you like to earn more money?
Chances are this question piqued your interest if you’re motivated by money.

B) How to make the world a better place in 5 easy, proven steps.
If you’re conscious entrepreneur, this may have piqued your interest.

These headlines could actually both use some more sizzle, but do you see where I’m going with this? You not only have to pique interest, you need to know who you’re talking to and what motivates them or your readers won’t take the next step - and in the case of copy – that’s moving on to read your offer and the ultimately purchasing your product or service.

Headlines should illustrate an immediate result, solution or benefit and leave your audience wanting more. In fact, you headline should stand alone – make a statement of its own and lead your audience into the content. Create headlines to draw your audience in and then keep their interest with strong sales copy.

How strong are your headlines? Do they draw your readers in and leave them wanting more? Review your current copy with a fresh eye. Are your headlines working for you?

Technorati Tags: Lisa Manyon, www.writeoncreative.com, www.lisamanyon.com, copywriting, press releases, headlines, copy, headline copy tweaks you can make today to increase sales tomorrow

Hot on the heels of the December Entrepreneur magazine ?€?2009 Trend?€? issue focusing on lucrative opportunities in a down economy, The International Association of Web Entrepreneurs released a book of similar topic. “The Official AWE Guide 2009 — Emerging Trends Every Entrepreneur Must Know” features insight from 17 experts. Two of the contributing authors, Lisa Manyon and Susan Daffron, reside in Idaho. Given the small population of Idaho, it’s interesting that 10% of the featured experts are Idaho citizens and 94% of experts run woman-owned businesses.

One of the featured experts is Lisa Manyon, www.LisaManyon.com, of Write On ~ Creative Writing Services, LLC. in Lewiston, Idaho. She is the AWE Copywriting Expert and authored a chapter entitled “How the Ever Changing Landscape of Internet Marketing Affects Your Message and Why You Must Adapt.?€?

“The Official AWE Guide 2009 — Emerging Trends Every Entrepreneur Must Know” highlights trends to build and grow your online business. Experts were selected based on real-world knowledge and excellence in their respective fields. The top three reoccurring trends for 2009 are developing relations, building and running a “conscious” business and integrating new technologies.

Sheri McConnell, President and CEO of The International Association of Web Entrepreneurs shares, “When I asked each of the experts to write a chapter on upcoming trends in their area of expertise, it was exciting to see how many similarities appeared in their predictions, even when the industries were not related at all.”

Lisa Manyon says, “This is a quality compilation of insight from talented, credible people. It isn’t a “buy your own credibility book” where contributors are required to purchase space to be included. Personally, I wouldn’t have participated if were any other way.”

AWE Web Development Expert Susan Daffron of Logical Expressions, Inc. adds, “Although paying to be included in anthologies is becoming a common publishing trend, it?€™s really just a form of subsidy publishing, and not in keeping with the standards of the AWE. I helped compile the book, and it was great to see how enthusiastic everyone was about the project. The result is a book packed with helpful insights for online entrepreneurs.

“The Official AWE Guide 2009 — Emerging Trends Every Entrepreneur Must Know?€? is now available at the International Association of Web Entrepreneurs Web site at www.AweConnect.com. The book is included with membership to the International Association of Web Entrepreneurs or can be purchased separately for $24.

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC in Lewiston, Idaho. Manyon is a published author, professional copywriter and marketing strategist specializing in powerfully communicating your marketing message to increase results. She publishes a monthly ezine & offers a free Copywriting Action Plan. Visit http://www.LisaManyon.com for more information.

To hear a recent PRWEB Podcast with Lisa Manyon click here.

Technorati Tags: Lisa Manyon, women owned, idaho businesses, web entrepreneurs, www.writeoncreative.com, 2009 internet marketing trends, international association of web entreprenuers, internet marketing, published author, copywriting, copywriter, www.lisamanyon.com

By: Lisa Manyon www.lisamanyon.com

Whether we like it or not, the current state of the economy is all over the news. I try not to let reports of the doom and gloom get to me and at the same time it’s hitting home. A couple of my friends have recently been laid off due to budget cuts and slower time. Each of them worked for bricks and mortar establishments.

While I feel extremely blessed to be doing what I do, I am not immune to the pain they are feeling. I’m a firm believer we can choose to embrace change and ultimately it usually ends up for the better. At the same it can still be quite a transition.

This theme seems to have carried over into many of my favorite trade magazines, too. This isn’t surprising since the recession has been splattered across the media for quite some time now. What I’m impressed with is the content and slant these publications chose to implement.

So, what’s your take on what’s happening with your economy? How are you taking it? I choose to remain optimistic and provide support to those who need me most. I’m thrilled to see my favorite trade magazines offering useful information instead of jumping on the doom and gloom bandwagon. Certainly we must all take note of what is happening. At the same time our individual reactions can also contribute to the new solutions. Your thoughts?

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Marketing trends are constantly changing making it more important than ever to learn the newest online techniques and strategies. Social media and online networking are becoming commonplace but they are only effective when you know the latest online trends and social media etiquette.

As the President of Write On ~ Creative Writing Services, LLC based in Lewiston, Idaho, Lisa Manyon regularly seeks the expertise of top known internet marketing gurus to enhance her expertise and better position her products and services offered at www.LisaManyon.com
Manyon recently spent a week in Los Angeles, California attending two marketing workshops.

The first workshop The She Factor Marketing System focused on marketing to women was presented by Lorrie Morgan-Ferrero. Morgan-Ferrero created The She Factor Marketing System based on purchasing trends that show women respond to marketing differently than men and now make over 85% of household purchasing decision across the brands. Manyon is the featured Press Release Case Study (highlighting Manyon?€™s unique ability to gain publicity and attract clients online with press releases) in The She Factor Marketing System. Morgan-Ferrero plans to release a book with the same title in 2009.

Manyon says “I believe anything is possible when you expose yourself to new ideas and have clear goals. I am eternally grateful for the Internet and the connections I?€™ve made with mentors and clients nationwide especially when so many brick and mortar business are facing financial uncertainty right now.?€?

The second training Manyon attended was the Online Success Blueprint Workshop hosted by Alexandria Brown. Brown shared proven techniques that she uses to earn millions of dollars online each year. Guest experts including Mari Smith, Bob Regenerus, Michael Cage, James Roche, Baeth Davis and David Neagle presented about information product creation, search engine optimization, Pay Per Click advertising, copywriting, social media and entrepreneurial success, mindset during the four- day event.

Lisa Manyon is the President of Write On ~ Creative Writing Services, LLC. specializing in POWERFULLY communicating your marketing messages to increase results. She?€™s a Professional Copywriter and Marketing Strategist dedicated to making life easier for business owners and entrepreneurs by knocking one more thing off your ?€?to do?€? list. Manyon is the Copywriting Expert for The International Association of Web Entrepreneurs. She offers a free Copywriting Action Plan to discover 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services and, a complimentary subscription to Manyon?€™s Musings ezine full of savvy marketing insights at www.LisaManyon.com.

To view this press release, click here.

Technorati Tags: Lisa Manyon, copywriter, copy writing, copy, copy that sells, www.LisaManyon.com, www.WriteOnCreative.com, internet marketing, Ali Brown, Lorrie Morgan-Ferrero, The She Factor