Write On ~ Creative Writing Services

by: Lisa Manyon ? www.LisaManyon.com

It?€™s sad but true and I had no idea I was doing anything wrong. I had no idea I was making huge social networking mistakes… That is until I had the extreme pleasure of meeting Nancy Marmolejo of Viva Visibility. Nancy presented at Lorrie Morgan-Ferrero?€™s The She Factor ? event and I learned so much from her.

You see, I?€™ve been making some serious social media faux pas. Luckily, I?€™m not afraid to admit it and make changes in my strategies right away. In fact, I?€™m making this confession with the sincere intent that it will help you, too. Because, my friends, I?€™ve seen some of you making the very same mistakes. And, it?€™s not too late to redeem yourself.

Here?€™s what Nancy taught me. Social marketing and networking is not the same as traditional internet marketing. This was a huge realization for me. While there are similarities in the two, the approach must be different. With social marketing and networking the focus is on quality not quantity. With internet marketing the focus is list building.

Here?€™s where it gets tricky. In both instances the main goal is building relationships. The difference is how those relationships are built. With social networking on Facebook and Twitter(and other social networking platforms) the exchanges must first be personal to truly get to know your ?€?friends?€? or ?€?tweeps?€?. If you immediately send a link to your website on either network it can be considered a bit over the top and too ?€?in your face?€? regardless of your intent. Posting your URL on wall posts on Facebook and intial Twitter intro tweets is considered almost spammy?€¦who knew?
I admit I?€™ve posted my links on other peeps walls. I truly thought I was being helpful but it?€™s not always interpreted that way by others.

Are you beginning to see the difference between social networking and internet marketing? Once Nancy explained this etiquette, I understood immediately that I was actually damaging my social networking reputation because I was approaching it in a more direct manner ?€“ quite similar to internet marketing. So, thanks so much, Nancy. Seriously, sometimes we simply don?€™t know what we don?€™t know.

If you?€™ve been committing social networking sins this comparison chart that Nancy shared can greatly help you reform.

Comparison

Social Marketing/Networking? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  Traditional Internet Marketing

?€¢ Permission Based? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  ?€¢ Permission Based
?€¢ Build Relationship? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  ?€¢ Build Relationship
? ? ? ?  via Networks? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  ? via the ?€?List?€?
?€¢ Subtle Call to Action? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?€¢Overt Call to Action
?€¢ Social Component:? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  ?  ?€¢ Social Component:
? ? ?  Sharing of Networks ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  Not Built In
?€¢ Quality Focus? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  ?€¢ Numbers Focus:
? ? ? ? ? Loyalty? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?  Build that List!

This comparison chart is just the tip of iceberg of what Nancy can teach you. So, if you?€™re still unsure of your social networking status and proper etiquette, don?€™t leave it to chance. Get support from Nancy today. She rocks!

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This entry was posted on Wednesday, November 26th, 2008 at 10:19 am and is filed under Manyon's Musings ~. You can follow any responses to this entry through the RSS 2.0 feed. You can also leave a response.